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The Blogging Food Groups: A Well-Balanced Diet of Content [INFOGRAPHIC]

The Blogging Food Groups: A Well-Balanced Diet of Content [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

One of ...the most useful analogies - the blogging food groups.  Originally coined by Hubspot’s Rick Burns back in 2009...


Many of us forget that the blog is the original social media channel. It’s the social media rug that ties the content marketing room together. As a major fuel source for social, it’s vital to mix up the content on the blog, after all variety is the spice of life. 


Related tools & posts by Deb:


    

Deb Nystrom, REVELN's insight:

Smart, healthy and clear.  What are your veggies, protein, desserts and condiments in social media and how well are they delivered in the platforms you've chosen to use?  ~  D

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Rescooped by Deb Nystrom, REVELN from business analyst
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10 Top Execs Share Their Social Media Secrets - Mashable Perspective

10 Top Execs Share Their Social Media Secrets - Mashable Perspective | The Social Media Learning Lab | Scoop.it

When you're occupying the C-suite, you may not have time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should.


Great post from leaders in the know, from a respected site, known for being sharp about social media trends:


Excerpted:

 

Mashable asked C-suite execs from companies like Virgin, Ford and IBM for their best social media advice and tips: http://on.mash.to/KygBmD ;

 

Think About Community
1. Encourage a Social Culture: Culture and change management is the foundation of true social business transformation – Sandy Carter, vice president, social business evangelism and sales at IBM


2. Stay focused on what is it that’s resonating with the community – Drew Patterson, CEO at Jetsetter


3. Businesses need to dive into these communication channels to enable their customers to communicate about – and with – brands in a true dialogue – Richard Anson, Founder and CEO at Reevoo


4. Social media users can smell unauthenticity in much less than 140 characters. Enjoy yourself, have fun with the conversation, be yourself. "You can’t fake it” – Phil Libin, CEO at Evernote

 

Careful Content
5. Understand the EQ and the IQ of everything you do and especially give a crap of the life time value of your customer and or community – Gary Vaynerchuk, entrepreneur and founder at VaynerMedia


6. Can't be all things to all people, but we should always try to be more things to more people– Alexander Bolen, CEO at Oscar de la Renta


7. Be authentic and organic. It can’t be forced or it won’t work. And most importantly, have fun. – Richard Branson, founder of the Virgin Group


8. Social Media is a unique space, make sure the people who are most connected, the ones who access it every day, are empowered to be leaders in this environment – Craig Leavitt, CEO at Kate Spade


9. Have the courage to let go and not try to control the conversation or broadcast advertising messages every chance you get. Add value and contribute to the conversation – Geoff Cottrill, chief marketing officer at Converse


10. Let your loyal fans or followers have exclusive access to sales, offers or new lines for a limited time. A great way of rewarding your brands advocates– Mr. Tomoya Ishikawa, Executive Officer and Head of Creative and Web Design Department at Rakuten

 

Read Entire Post here: http://on.mash.to/KygBmD ;


Via maxOz, michel verstrepen
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maxOz's comment, May 28, 2012 7:45 AM
Alessio, my pleasure hope you had a good weekend xxx
Scooped by Deb Nystrom, REVELN
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A demographic portrait of users of various social media services | Pew Internet & American Life Project

A demographic portrait of users of various social media services | Pew Internet & American Life Project | The Social Media Learning Lab | Scoop.it
A demographic portrait of users of various social media services | Pew Internet & American Life Project
Deb Nystrom, REVELN's insight:

A ScoopIt on 2013 demographics charts that have been used for many recent infographics.  See companion post up next. ~  Deb

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