The Social Media Learning Lab
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The Evolution of Social Media (2008-2013) ~ An Infographic

The Evolution of Social Media (2008-2013) ~ An Infographic | The Social Media Learning Lab | Scoop.it
To celebrate HootSuite's 5th birthday, we've created an infographic offering a snapshot of the evolution of social media over the past 5 years.


Deb Nystrom, REVELN's insight:

That Hootsuite, a social media integrative tool, is now five years old implies at least two things:  


1) social media is here to stay, is mainstream, and


2) companies are still grasping at what to do with it.


Many, if not most are taking incremental (baby) steps to use it enterprise wide.  They are just starting to see the possibilities of how it can empower communication and innovation, using tools like Yammer, Microsoft Lync and Microsoft Lync for Mac, and Chatter for enterprise social media & instant messaging within companies.  


Related posts & tools by Deb Nystrom:


  • Stay on top of the Best of the Best news, from Deb's NINE curation streams via @Deb Nystrom, REVELN (change, agile learning, performance, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.


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Strategy & Customer Relationship (Trust) come first, then Social Media Strategy: Forbes & McKinsey

Strategy & Customer Relationship (Trust) come first, then Social Media Strategy:  Forbes & McKinsey | The Social Media Learning Lab | Scoop.it

"Strategy is more important than ever - so that a company's social media strategy is more than a collection of tactics."


From the executive point of view, chief marketing officers and the like comment on 2012 social media strategy at the Chief Marketing & Sales Officer Forum summit  It's good to be reminded of organizational systems.


__________________________


I’m surprised how often a company’s social media strategy is really just a collection of tactics. - Google’s Margo Georgiadis

__________________________


Excerpts by McKinsey contributor, Marc Singer.


1. Strategy is more important than ever

From Google’s Margo Georgiadis:  I’m surprised how often a company’s social media strategy is really just a collection of tactics.


The alluring possibilities of social and digital media can easily distract our focus from what really matters to our companies—and to our customers. All of us need to bring in the new while staying focused on our enduring customer strategies.


2. To engage customers and influence brand perception, marketers need to build trust

Companies are no longer the sole arbiters of their brand; customers have an important, and in some cases decisive, voice. But marketers still have enormous influence around how customers understand and interact with their brand. ...a lot of that value is dependent on trust between brands and their customers, which has been taking a beating in the last few years. 


__________________________


Many companies still fail to measure accurately or consistently [as their] metrics programs aren’t tied to strategies built around target customers.

__________________________


3. Companies need to “instrument” their organizations around target customer segments

Stanford’s Aakers talked about how leading companies haven’t stopped measuring ROI, but they’ve expanded their notion of what the return might be including a more personal form of ROI better suited for a social age:

  • innovation, 
  • R&D savings, 
  • employee hiring savings, 
  • employee morale and passion, 
  • and so forth. 


Ford’s Farley makes the connection between “brand favorability”—the customer’s overall perception of a brand relative to competing brands—and pricing power. Farley has found that brand favorability is deeply driven by what Ford does in social media.  Many companies still fail to measure accurately or consistently as their metrics programs aren’t tied to strategies built around target customers.


Read the full article here.


Photo credit:  Flickr CC by John-Morgan

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Top 5 Apple BlockBusters and Reasons iPad Rules the Tablets in 2013

Top 5 Apple BlockBusters and Reasons iPad Rules the Tablets in 2013 | The Social Media Learning Lab | Scoop.it

If there's one thing that Apple has been getting right, it is their ability to create beautiful, easy-to-use blockbusters.


To build a great business, it's all about creating a great product that people love for how it improves their lives.


There’s much more to love about Apple than there is to hate,” says Cam Bunton, a technology blogger who confirms my own experiences of Apple’s top five products:


1. The iPhone  


2. The App Store   Who knew that an on-line app store launched by Apple in 2008 would be it.  Now I regularly update my apps, deleting some I don’t use, moving up the keepers to the front pages on my iPhone and iPad.  Cam says,“There are now over half a million apps, and the variety and quality is unmatchable.”   If there’s an app you want, it’s likely you’d be downloading it from Apple’s app store. 


3. The iPad   The 2013 statistics on the iPad, and my own analytics via Google,  blew me away!


4. The MacBook Air  ...without being a world traveler.  The Air is a full function, heavy duty computing machine with the heft of the classic Apple brushed steel cover, full keyboard and the great display of the MacBook Pro.  


5. The ever improving Apple iOS   ... the current iOS ...is magnificent.  The seamless sync of my calendar, email, social media with my Google Apps works great.







Deb Nystrom, REVELN's insight:

This is one of my own tech blog posts.  Blockbuster products, like the iPod when it hit the streets, really got the world's attention.  ~  Deb

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Project Glass - Augmented Reality & Social, Test run by Google co-founder: Report & Charming Video

Project Glass - Augmented Reality & Social, Test run by Google co-founder: Report & Charming Video | The Social Media Learning Lab | Scoop.it

"The Google Glasses are real!"  Project Glass, augmented reality lenses from Google, is already being tested by Google employees, including company co-founder Sergei Brin.


This video is already making the rounds on Facebook among my friends.  I wanted to share it here, as it foreshadows social media ease/connection.  


It is also spot on for a precursor of 10 year trend forecasting by Bob Johanssen that allows for virtual/digital alteration of your space, via the ACMP 2012 global change conference, and is representative, I think, of Google media relationship charm.


Excerpted:


This week Google officially confirmed the existence of Project Glass, a prototype pair of augmented reality goggles, which will allow users to see maps and chats and take photographs or notes without once reaching down for their smart phones.


"The Google Glasses are real!" popular blogger, Robert Scoble wrote in the Twitter message. Later he added that the goggles "look very light weight. Not much different than a regular set of glasses."


To view the charming, short video Google Glasses (complete with a sweet ukelele finale), go here.


Photo credit:  A screenshot from a Google video promoting Project Glass, a new augmented reality device from the team at Mountain View. - Google

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