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The Definitive List of Social Media Marketing Tools

The Definitive List of Social Media Marketing Tools | The Social Media Learning Lab | Scoop.it

This article gives you a breakdown of the type of social media marketing tools available to help with social media and it's all broken down by categories.

Deb Nystrom, REVELN's insight:

Cool Tool for 2015, nicely done by categories of curation, content, engagement apps, influencer management, monitoring, social commerce and more.   ~  Deb

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Someone Mentioned You on Social Media. Should You Respond? [Flow Chart]

Someone Mentioned You on Social Media. Should You Respond? [Flow Chart] | The Social Media Learning Lab | Scoop.it
When you're first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad. You've been told time and time again that responding to everything is a best practice for growing your following.
Deb Nystrom, REVELN's insight:

For beginners or those who just want to double check their habits, this is a handy #infographic resource from HubSpot.  ~  Deb

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Rescooped by Deb Nystrom, REVELN from The MarTech Digest
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The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic] - Profs

The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic] - Profs | The Social Media Learning Lab | Scoop.it

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Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
Deb Nystrom, REVELN's insight:

I'm glad to pass along this handy, timely branding infographic from Marketing Profs.    

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marketingIO's curator insight, July 9, 2014 5:51 PM

Some best practices coming at you.

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The Blogging Food Groups: A Well-Balanced Diet of Content [INFOGRAPHIC]

The Blogging Food Groups: A Well-Balanced Diet of Content [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

One of ...the most useful analogies - the blogging food groups.  Originally coined by Hubspot’s Rick Burns back in 2009...


Many of us forget that the blog is the original social media channel. It’s the social media rug that ties the content marketing room together. As a major fuel source for social, it’s vital to mix up the content on the blog, after all variety is the spice of life. 


Related tools & posts by Deb:


    

Deb Nystrom, REVELN's insight:

Smart, healthy and clear.  What are your veggies, protein, desserts and condiments in social media and how well are they delivered in the platforms you've chosen to use?  ~  D

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The 80 Rules Of Social Media [INFOGRAPHIC] - AllTwitter

The 80 Rules Of Social Media [INFOGRAPHIC] - AllTwitter | The Social Media Learning Lab | Scoop.it

"So you want to get good at social media?

You need to have a plan. A guidebook. A strategy.

You need some rules.

And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe."


Via Dr. Susan Bainbridge
Deb Nystrom, REVELN's insight:

A new book-ish format for an infographic.  Intriguing format from Jeremy Waite, head of social strategy at Adobe. ~  D

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cyneth's curator insight, September 8, 2013 6:06 PM

Check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe.  Rule #32 - rules are meant to be broken

KB...Konnected's curator insight, September 25, 2013 8:03 PM

Interesting!

Charles Newton's curator insight, September 29, 2013 1:56 AM

Thought provoking ideas here - worth a read.

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Me as an infographic! Christina's Bio Illustrates It.

Me as an infographic! Christina's Bio Illustrates It. | The Social Media Learning Lab | Scoop.it

To illustrate the previous full video on teaching, learning and doing research via social media in a university setting, here is an Infographic on Christina Costa.


The website also links to her PhD thesis:  

The participatory web in the context of academic research : landscapes of change and conflicts


  • I just developed an infographic on my experience using easel.ly
  • It doesn’t look as great as I’d like – need to improve my design skills!! – but this was pretty easy to create.

  • A great way to illustrate one’s experience.  (by Christina Costa.)

 


Via Deb Nystrom, REVELN
Deb Nystrom, REVELN's insight:

I'd be remiss if I didn't also Scoop this to my Social Media curation stream at the SMLL - social media at the university, with the video lecturers bio illustrated via this infographic tool.  ~  Deb

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Deb Nystrom, REVELN's curator insight, July 15, 2013 11:29 AM

As she says,  "A great way to illustrate one’s experience."  ~  D

Deb Nystrom, REVELN's curator insight, July 15, 2013 11:34 AM

Originally posted on my curation stream, "Infographics and Sweet Stats" - it also belongs here on Agile Learning to illustrate Christina's video listed below (full session on using Social Media in learning, research, teaching.) ~ D

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What Makes A Successful Social Media Campaign (Infographic)

What Makes A Successful Social Media Campaign (Infographic) | The Social Media Learning Lab | Scoop.it

Social media marketing is a great way to reach out to your loyal customers and find new leads. Check out the infographic below to discover the benefits of advertising on social networks and some advanced tips for bolstering your brand.


Via Lauren Moss
Deb Nystrom, REVELN's insight:

Handy Do's and Don'ts, and the Infographic to make it so scan, read easy. Implementation is the key!  ~  D

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Michelle Gilstrap's curator insight, June 3, 2013 12:47 PM

Very good information for Business. Love how clean this Infographic is and detailed at the same time.

Kaye Blum's curator insight, June 3, 2013 9:24 PM

A simple infographic with usage stats and some clear Dos and Don'ts for social media marketing.

Jim Doyle's curator insight, June 4, 2013 6:07 AM

What will make your Social Media Campaign be successful.

Rescooped by Deb Nystrom, REVELN from Agile Learning
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Using Content Curation as a Source for Perfect Content Marketing Mix [INFOGRAPHIC]

Using Content Curation as a Source for Perfect Content Marketing Mix [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

Here's a useful infographic on curation and content creation, noting, "creating original content is the biggest obstacle for 73% of content marketers."

 

"How curation can become an effective tool to incease visibility, boost SEO and establish thought leadership. ...carefully handpicking the best content sources and amassing them in a way that clearly explains all strong points will help you produce an organized content."

 

Key Takeaways:

  • Creating original content is the biggest obstacle for 73% of content marketers.   
 
  • 75% of marketers cannot justify spending the time needed to create original content for their audience.   
 
  • There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways. 

    

  • 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility

Via Jonha Richman, Deb Nystrom, REVELN
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HANDY Infographic for Google+ Users: Text Formatting Made Easy

HANDY Infographic for Google+ Users:  Text Formatting Made Easy | The Social Media Learning Lab | Scoop.it

How to make bold text, italics, strikethroughs in Google+ posts." 

   

From MT Weekly.  Easy!   Using Google+ as a choice?  More here about choosing Google+ for your posts:  

   

Excerpt:
   

There are two significant benefits of using Google+: 

   

  • First, social media in general is essential today to immerse yourself in industry knowledge and stay ahead of the curve on the latest trends in your field.  Google+ is a more organized, comprehensive tool than Twitter, and its more personalized than LinkedIn with more engaging features.
   
  • Second, when a potential employer Googles your name, your robust Google+ profile will show up. You can use it as a way to showcase your professional interests, personality, and industry savvy to stand out from the rest of the heard. Here's a quick job seeker's guide to using it:
      

It's a great addition to your social media belt. 

   
Source:  USNews Money

   

Personally, I find the use of Circles, robust and VERY smart.  Twitter lists?  Ahh, I have them and don't use them right  now.  ~  Deb

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Do’s and Dont’s for Community Management [INFOGRAPHIC]

Do’s and Dont’s for Community Management [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

How do you stay on track on your social media plans and campaigns? This is a handy infographic from Return on Digital which showcases community management basic practice.


  • Good practices, good reminders for Facebook, Twitter & LinkedIn! 

Via Jonha Richman
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Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
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7 Reasons To Embrace Online Culture - #1 Business & Passion

7 Reasons To Embrace Online Culture - #1 Business & Passion | The Social Media Learning Lab | Scoop.it

"Business lacks PASSION?!  Facts:  2 billion people are online. 85% of customers expect businesses to be active in social media."

 

Word of mouse = word of mouth.

 

Here are 7 reasons - http://bit.ly/JrexbQ - and some thought provoking questions to consider regarding your on-line presence viaFacebook, Twitter, e-marketing, blogs and more...

 

#1.  80% businesses are NOT passionate

Show you’re human. Business is built on relationships. Your web presence must show you are passionate


#2. 55% more web visitors & 67% more leads for businesses that blog


#3. 68% Email subscribers & Twitter followers are likely to buy


#4. 20-30% Emarketing response rate


#5. 30% customer questions & compliments get no reply


#6. 77% customers read brand posts but don’t comment


#7. 71% complaints on Twitter are NOT responded to

 

Download / Embedhttp://bit.ly/JrexbQ 


Via maxOz, janlgordon
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When to Use JPEG, GIF & PNG, Handy #Infographic for Art and Design on the Web

When to Use JPEG, GIF & PNG, Handy #Infographic for Art and Design on the Web | The Social Media Learning Lab | Scoop.it
File types are a bit confusing to most people. Do you know when and why it's best to use a .jpeg, .gif, or .png? This infographic demystify the mystery.
Deb Nystrom, REVELN's insight:

As my colleague, a graphic designer says, we aren't all graphic designers.  How to "Know Your File Types"  ~  Deb

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The Top 3 List: Universities Effectively Using Social Media

The Top 3 List:  Universities Effectively Using Social Media | The Social Media Learning Lab | Scoop.it

There are 22 million people following the top 100 social media savvy universities on Facebook.   Which ones are in the top 3?  One of them is a certain well-known major research university in the Midwest.   Find out via this handy infographic.

Related tools & posts by Deb:

     

      

    

        

  

     

 

 

Deb Nystrom, REVELN's insight:

This handy infographic list features the top 100 social media schools that have generated 2,174 followers per day via Facebook, Twitter, LinkedIn Google+ and Instagram.    ~  Deb


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How to Generate Leads with Social Media [INFOGRAPHIC]

How to Generate Leads with Social Media [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

This infographic features an 8-step social media strategy to generate high quality leads.

A quick summary of some key statistics:


  • Twenty-four percent of companies using social media saw an increase in revenue.
  • Eighty-two percent of leads from social media sites come from Twitter.
  • Twitter's click-through rate for ads is eight to 24 times higher than Facebook's.
  • More than 40 percent (45 percent) of marketers have gained customers through LinkedIn.
  • More than 50 percent (52 percent) of businesses with a Facebook profile saw an increase in customers.
     
  • Forty-four percent of businesses with a Twitter account saw an increase in customers.

 

Deb Nystrom, REVELN's insight:

Useful infographic.  However, with those statistics, conversely, 76% of companies using social media did NOT see an increase in revenue, which points to the need for a multi-faceted, integrated approach to marketing that is not over-weighted on social media, at least to start.  ~  Deb

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Millennials Are Ok about Less Privacy for Relevant Ads #Infographic

Millennials Are Ok about Less Privacy for Relevant Ads #Infographic | The Social Media Learning Lab | Scoop.it


Do millennials ...care less about privacy than previous generations?


_____________________
   
...over 40% of millennials notice and appreciate companies that know how to target them with relevant offers

 

_____________________
    

   

[From recent research...millennials are the least likely generation to opt-out of ads, and a majority of them don’t mind giving up their personal data as long as companies are delivering information that interests them. In fact, over 40 percent of millennials notice and appreciate companies that know how to target them with relevant offers.

 

The IGD research study is in line with previous surveys finding that while a majority of millennials believe it’s wrong for companies to have access to their personal information (70 percent nearly a year ago to 90 percent today), they are willing to reconsider if it means getting something in return (25 percent last year to 67 percent today).

 

   

Related posts & tools by Deb: 


  • Don't miss a thing:  Stay in touch with the Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.
         
Deb Nystrom, REVELN's insight:

One of the local marketing firms I know suggests that choosing what ads you want to see is cool, not creepy.  So even if millennials is the buzzword attractor, the real question is about privacy and limits for everyone.  Millennials, on the other hand, led the way for what to expect in the marketing world as expectations shift.   ~  D 

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Mainstream: Almost 70% of Internet Users are on Social Media, 2013 #Infographic

Mainstream:  Almost 70% of Internet Users are on Social Media, 2013 #Infographic | The Social Media Learning Lab | Scoop.it
With fully 67 percent of Internet users on social networks, social media is an established mainstream activity.
Deb Nystrom, REVELN's insight:

Here's the infographic to illustrate the Pew 2013 study (companion post on the SMLL ScoopIt curation stream.)  There are racial differences, age differences and it continues to evolve.  ~  D

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Back to the Social Future [COMIC]

Back to the Social Future [COMIC] | The Social Media Learning Lab | Scoop.it

Every time I hear a (social media) press announcement these days I get a sense of déjà vu, as if I've heard the news before.  Maybe that's because heralded features like hashtags on Facebook and video support on Instagram were expected for a long time.

Deb Nystrom, REVELN's insight:

Humorous comic (infographic) that also features just how mainstream social media has become in 2013.   Also, email is not dead, but business cards may be on life support. ~  Deb

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Clearing up ROI Confusion, #Infographic: Social Media Effectiveness for YOU

Clearing up ROI Confusion, #Infographic: Social Media Effectiveness for YOU | The Social Media Learning Lab | Scoop.it

"A helpful infographic!  Clear up the confusion of Social Media ROI by outlining the objectives, benefits and factors that affect your success including ROI, by MDG Advertising."


This includes making sense of the imprecise.


For more on Social Media with a consulting, coaching focus, see Deb's posts here:


   
    
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Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] - AllTwitter | The Social Media Learning Lab | Scoop.it
Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online?


Do NOT publicize your DATE or PLACE of BIRTH friends.


Just because it is easy to share information doesn't mean you should.  If you see any of those Facebook or other social media status games asking for ANY security information, do not play along and do not forward it to your friends. It's not a game, it's a hacking identity theft business at work. ~  Deb


Excepted from the article & infographic:


It pays to remember that with social media you’re always on camera, and anything you say or do can be used against you.


This infographic from Trend Micro takes a closer look at the risks of posting too much information (TMI) to social networks.

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How to generate revenue from blogging and content marketing

How to generate revenue from blogging and content marketing | The Social Media Learning Lab | Scoop.it
An infographic highlighting the revenue generating opportunities of content marketing...


**Companies that blog get up to 55%more traffic


**They also get up to 97% more inbound links (which search engines like!)


**They can get up to 434% more indexed pages in search engines


**Blogging companies get up to 25x times more business leads


Selected by Jan Gordon covering "Content Marketing, Social Media & Beyond"


Read article here: [http://bit.ly/ILHdyz]


Via janlgordon
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How to Write the Perfect Blog Post [Infographic]

How to Write the Perfect Blog Post [Infographic] | The Social Media Learning Lab | Scoop.it

"Here's a diagrammed block by block handy infographic with all the good stuff:  What Comprises the Perfect Blog Post."

 

Excerpts, infographic:  How do you about writing the perfect blog post?   From Derek Halpern of Social Triggers we have a handy visual representation of the key elements that make up the perfect blog post including:

  

  • attention-grabbing headlines,
  • key insights,
  • soundbites,
  • connecting with the readers emotions, and
  • a few call-to-actions

   

Result:  An effective and well, perfect blog post.


Via Jonha Richman
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