The Social Media Learning Lab
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Scooped by Deb Nystrom, REVELN
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Valentine's Day & 4 Social Media Marketing Methods that Work

Valentine's Day & 4 Social Media Marketing Methods that Work | The Social Media Learning Lab | Scoop.it

The average person spends approximately $134.08 on Valentine's Day festivities.


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Each social network has its own etiquette, culture and style.

   

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Remember: Each social network has its own etiquette, culture and style, so it's important to match your message to the medium.  

A sample of guidelines from Social Media Frontier:

      
Facebook  -  Facebook pages make it easy to build user engagement for your brand by running giveaways, offering samples and posting polls. ...MegaRed tied together a free sample program to Valentine's Day by allowing Facebook users to request a heart supplement (vitamin) sample for the people they loved.
        
MegaRed mailed both the user and their loved one a sample, and went a step further by tying the amount of samples they distributed to a charitable donation. In this example, the company took advantage of the holiday's theme and added a creative twist that tied in well with their brand.

         


Twitter -  Salesforce ...found that 74 percent of Valentine's Day chatter on social networks was positive.
     
Tweet ...about Valentine's Day specials,...
or by providing an intimate look at how your company is celebrating the day around the office.Quick Vine videos o...and Instagrams ...help supplement your tweets.
 

Click here to read more.

Deb Nystrom, REVELN's insight:

Many approaches used for one social network, can apply to others - a solid profile, good visuals, give > don't "advertise" or "sell," etc.  However, this guide helps define the distinctions for the personality of each type of social media.  ~  D

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Scooped by Deb Nystrom, REVELN
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Open Space in 30 Seconds, Social Media and Community Power Change

Open Space in 30 Seconds, Social Media and Community Power Change | The Social Media Learning Lab | Scoop.it

The quick, transforming power of community has been evident with increasing frequency, it seems, in many recent high profile events in social media.


Several examples are described in this curation stream:

  • In contrast, JCPenny and the Ellen Show were timely, direct and clear in response to a One Million Mom's Facebook page protest of Ellen's selection as a spokeperson for the department store and featured good examples of the deft art and science of sensing and handling public opinion.


The organic nature of how social media speeds communication is also akin to ways that events, conferences and meetings have changed to include Open Space style formats.


This post is about using Open Space to explore the power of community within a traditional conference format.  As I'm facilitating an Open Space portion of our panel + Open Space event, I'll be one of the most curious to see how the organic, community oriented meeting format works within the context of  1) audience members, change practitioners, a number of whom may favor a project management oriented history and 2) the setting, a traditional conference setting.


Our conference topic:  Success Secrets of Trusted Change Advisors at the April 2012 Association for Change Management Professionals, (ACMP) conference described here.


I will be tweeting from the conference using the twitter hashtag: #ACMP2012 and one of my four twitter handles, @changetools.


If you are interested in Open Space, UnConferences and the like, read the full post for additional tools, examples and references for more info.


Social Media and Open Space have a lot in common, including having a sense of being renegade, permeable technologies that inspire creative, innovative actions.

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Scooped by Deb Nystrom, REVELN
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What to Do When an Employee Violates your Social Media Policy

What to Do When an Employee Violates your Social Media Policy | The Social Media Learning Lab | Scoop.it

...It seems no one is immune to being shown the door over a post that doesn’t sit well with their boss. ....most have remained internal matters ...until now. 


Guidelines to Help Formulate your Social Media Strategy
In one recent case that involved a company's social media policy, the National Labor Relations Board (NLRB) filed a complaint against an employer who fired a staff member for badmouthing her supervisor on Facebook.


The Facebook case was eventually settled out of court and required that the company not discipline employees who are asking for union representation; the company will also revise their employee handbook policy around workers discussing work conditions with their co-workers.


This is obviously scary territory for employers.

  • On one hand, you have the fear of disgruntled employees doing some serious company brand damage online. 
  • On the other, you have the risk of being sued for violating the National Labor Relations Act.
Deb Nystrom, REVELN's insight:

This is a follow on to an earlier ScoopIt about, YES, you can get fired for what you say on Facebook,, however, check out what the National Labor Relations Board has to say about it. ~ Deb

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