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Scooped by Deb Nystrom, REVELN
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8 Tips For Appealing To The Fastest Growing Demographic on Social Media, 55+

8 Tips For Appealing To The Fastest Growing Demographic on Social Media, 55+ | The Social Media Learning Lab | Scoop.it

The fastest growing audience on Twitter is adults age 55-64.  (Deb: They also have money, resources and great networks.)

According to a post on Fast Company, they've grown a whopping 79% since 2012 and are also the fastest growing on Facebook and Google+.

[So how can you tailor[ your messaging to them, if this is a key audience for your type of business?

Not sure what to change? Writer and advertiser M.G. Hilton has 
8 tips for targeting baby boomers, which this article summarizes, including:
 

1. Be direct and detailed. This audience tends to see though the fluff.

   

2. Utilize customer testimonials. But only if they sound sincere and real.

  

3. Make it clear what you offer them specifically. Mature audiences are not susceptible to peer pressure.

   

6. Tell a story with your marketing. Copy can be longer, just make sure it’s readable.

   

8. Make yourself accessible. Give lots of different ways for customers to reach you and [ask questions.] 

   

As always in our ScoopIt news, click on the photo or title to see the full Scooped post.

       

Related tools & posts by Deb:

      

    

    

     

  • Are you local to SE Michigan?  Find out more about horse-guided leadership development sessions (no fee demos) for individuals by contacting Deb, after reviewing her coaching page here.

 

Deb Nystrom, REVELN's insight:

It's always a pleasure to share " how-to-respond tips when new data becomes available on the fasted growing demographics, in this case, the boomers who have strong buying power.  ~  D

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Scooped by Deb Nystrom, REVELN
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Millennials Are Ok about Less Privacy for Relevant Ads #Infographic

Millennials Are Ok about Less Privacy for Relevant Ads #Infographic | The Social Media Learning Lab | Scoop.it


Do millennials ...care less about privacy than previous generations?


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...over 40% of millennials notice and appreciate companies that know how to target them with relevant offers

 

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[From recent research...millennials are the least likely generation to opt-out of ads, and a majority of them don’t mind giving up their personal data as long as companies are delivering information that interests them. In fact, over 40 percent of millennials notice and appreciate companies that know how to target them with relevant offers.

 

The IGD research study is in line with previous surveys finding that while a majority of millennials believe it’s wrong for companies to have access to their personal information (70 percent nearly a year ago to 90 percent today), they are willing to reconsider if it means getting something in return (25 percent last year to 67 percent today).

 

   

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  • Don't miss a thing:  Stay in touch with the Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.
         
Deb Nystrom, REVELN's insight:

One of the local marketing firms I know suggests that choosing what ads you want to see is cool, not creepy.  So even if millennials is the buzzword attractor, the real question is about privacy and limits for everyone.  Millennials, on the other hand, led the way for what to expect in the marketing world as expectations shift.   ~  D 

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