The Social Media Learning Lab
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Rescooped by Deb Nystrom, REVELN from Social Media Publishing and Curation
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The Social Media Frequency Guide: How Often to Post

The Social Media Frequency Guide: How Often to Post | The Social Media Learning Lab | Scoop.it
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.

Via Ally Greer
Deb Nystrom, REVELN's insight:

This is another good reference to add to why, what, where, when and how for social media.  This one is about how often.  ~  Deb

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Lee Werrell's curator insight, September 13, 2014 5:00 AM

People who blanket their ads across social media need not read this, those who are professional and courteous should.

Gary Obermeyer's curator insight, September 13, 2014 11:36 AM

Well presented information, but should not be used as gospel.  things change so fast in social media that there's a half-life to just about any rules and guidelines.  My best advice, have a plan that makes sense to you and pay attention to the analytics. 

Nicholas C. Rossis's curator insight, September 15, 2014 8:17 AM

How not to annoy your followers on your social media: interesting for authors and non-authors alike.  

Scooped by Deb Nystrom, REVELN
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Business having their own social networks is more profitable than Facebook, new research findings | Univ. of Michigan

Business having their own social networks is more profitable than Facebook, new research findings | Univ. of Michigan | The Social Media Learning Lab | Scoop.it

New research:  Businesses make even bigger profits when they have their own virtual brand community, vs. Facebook and twitter social networks.


Yes, it continues to be all about relationships and community.


Excerpted:


New research from professors at the suggests a significant payoff for companies that set up their own online communities.


Puneet Manchanda, Professor of Marketing at the Michigan Ross School of Business. and Ross School colleagues Grant Packard and Adithya Pattabhiramaiah use data from an unnamed retailer of books, CDs and DVDs, they found a 19 percent bump in incremental revenue from customers after they joined the online community.

Manchanda calls this revenue "social dollars."


The study, one of the first known to examine empirical evidence of social network outcomes, shows this spending persists over time, well after the novelty of joining the network wears off, and doesn't cannibalize between channels.


In this case, the company sells products both online and in stores, and network members spent more in both venues.


The spending increase came via more frequent purchases, rather than bigger receipts.


More via:  Univ. of Michigan News Service

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Scooped by Deb Nystrom, REVELN
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Twitter: Social Media's Gateway Drug - A Mayo Clinic Perspective

Lee is the Director of Social Media for the Mayo Clinic  He features examples of Twitter gaffes and controversies, as well as step-by-step training in setting up a new Twitter account, and some positive applications of Twitter in a business context."
     

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Deb Nystrom, REVELN's insight:

Take advantage of Lee Aase's gems in his Slideshare.  I've been following him for several years.  He has a great depth of experience in using social media to empower access and increase collaboration and networking power in business, tested in a very busy, very large, well known healthcare setting. ~  D

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