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Scooped by Deb Nystrom, REVELN
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Valentine's Day & 4 Social Media Marketing Methods that Work

Valentine's Day & 4 Social Media Marketing Methods that Work | The Social Media Learning Lab | Scoop.it

The average person spends approximately $134.08 on Valentine's Day festivities.


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Each social network has its own etiquette, culture and style.

   

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Remember: Each social network has its own etiquette, culture and style, so it's important to match your message to the medium.  

A sample of guidelines from Social Media Frontier:

      
Facebook  -  Facebook pages make it easy to build user engagement for your brand by running giveaways, offering samples and posting polls. ...MegaRed tied together a free sample program to Valentine's Day by allowing Facebook users to request a heart supplement (vitamin) sample for the people they loved.
        
MegaRed mailed both the user and their loved one a sample, and went a step further by tying the amount of samples they distributed to a charitable donation. In this example, the company took advantage of the holiday's theme and added a creative twist that tied in well with their brand.

         


Twitter -  Salesforce ...found that 74 percent of Valentine's Day chatter on social networks was positive.
     
Tweet ...about Valentine's Day specials,...
or by providing an intimate look at how your company is celebrating the day around the office.Quick Vine videos o...and Instagrams ...help supplement your tweets.
 

Click here to read more.

Deb Nystrom, REVELN's insight:

Many approaches used for one social network, can apply to others - a solid profile, good visuals, give > don't "advertise" or "sell," etc.  However, this guide helps define the distinctions for the personality of each type of social media.  ~  D

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Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
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Who Are the Talkers, Influencers & Social Media Power Users?

Who Are the Talkers, Influencers & Social Media Power Users? | The Social Media Learning Lab | Scoop.it

Great piece by Lilach Bullock for Windmillnetworking - selected because its importance to your social business strategy.


Managing people and content is a challenge for all of us. The suggestions here help you to sort out who you engage with so your interactions are mutually productive.


Also note 7 Questions to Help You Locate Your Target Audience


Here are a few highlights:


Social Media Power User


Lilach Bullock: is a social media power user with 60,000 followers. Her favorite social media platform is Twitter. She suggests:

   

  • Listen to your followers
  • Observe their problems
  • Supply a solution
  • Share useful information that speaks directly to them.
    

Talkers


People who are already talking about your products of services


Read Word of Mouth Advertising by Andy Srnovitz. In the book he suggests:


  • Create an exclusive community for your talkers
  • Give them exclusive content and everything they need to talk about you.
  • They need to feel special so exclusive content will drive lots of social traffic to you when it's shared by your talkers


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read the full article here: [http://bit.ly/NeBTp0]


Via janlgordon
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Rescooped by Deb Nystrom, REVELN from Talent and Performance Development
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S.M.A.R.T. Goals in Social Media or for Anything

S.M.A.R.T. Goals in Social Media or for Anything | The Social Media Learning Lab | Scoop.it

Short examples illustrate how you can use S.M.A.R.T. goals to improve your social media strategy [and to write better goals for anything.]

Specific
I want my fans to engage more
I want to increase my Page's People Talking About This number

"Engage more" is a nebulous, relative phrase. It could mean more people liking posts, an increase in comments, or any number of "engagement" measures. Instead, specify what metrics you will be using to measure your goals.


NOTE: New Facebook Insights allow us to drill down further and identify even more specific engagement metrics.

Measurable
I want my fans to engage more
I want to increase People Talking About This by 30%  

Set a specific, measurable number. Making your goals measurable will help you know whether or not they have been achieved.
 

- See more at: http://socialmediaclub.org/blogs/from-the-clubhouse/smart-goals-social-media#sthash.JZuLeRGm.dpuf

Deb Nystrom, REVELN's insight:

How to avoid those nebulous, relative phrases in goal setting - specific to Social Media.  This is re-Scooped from my companion Talent and Performance Development curation stream.  ~  Deb

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Deb Nystrom, REVELN's curator insight, July 12, 2013 2:04 PM

Here's a great way to get specific with measurement in social media progress, as well as understanding how to set specific goals.  


Also, goal setting can also be a limitation if used to rigidly.   As long as it is used as a tool and adjusted for progress toward a clear purpose, SMART makes semse.  ~  Deb

Scooped by Deb Nystrom, REVELN
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Blogging & Curation, Business Lessons Learned using Traditional and New Social Media Tools | LA2M

Blogging & Curation, Business Lessons Learned using Traditional and New Social Media Tools | LA2M | The Social Media Learning Lab | Scoop.it

Are you a small to medium business owner?  If so, what are the best choices to leverage  current & NEW social media tools, from blogging mainstays to newer curation tools like ScoopIt, Quora, Pinterest, paper.li & tech.li?


JT & I presented what we've found useful in our paths as independent consultants and business owners.


We have shared our tools and learning to demystify the blog and/or curate process and have provided practical examples as well as what we have each achieved in just the past two years.


Learn how social media "traditional" blogging tools (Wordpress, Twitter, LinkedIn) as well as newer social media curation tools (ScoopIt, Pinterest, paper.li) can help your business grow.


Get first-hand exposure to how these tools are applied. Our videos and powerpoint slides will help you answer:


What would be best for me to grow my business and help me move from an unknown to becoming a true partner to my customers?


Deb Nystrom of Reveln Consulting delivers large-scale innovation, change leadership and organization development consulting and coaching support to executives. Deb leverages her message and brand across multiple social media channels and networks.


Co-presenter, JT Pedersen, is a product strategist and provides management consulting in the software space. He has become a recognized blogger, sought-after book reviewer, and writer for Tech.li.


Presentation Level: Intermediate


Here's the link to our newly archived full presentation:  My YouTube video (at the bottom), UStream archive & slides:

http://la2m.org/events/blogging-curation-business-lessons-learned-using-traditional-and-new-social-media-tools

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