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Powerful Learning: The Government's Animated Gifs for Public Services

Powerful Learning: The Government's Animated Gifs for Public Services | The Social Media Learning Lab | Scoop.it

It's compelling what an animated gifs can do!  They are also are more performance and cost-effective than standard video or images.  It's a great way to update your programs to the digital space and improve customer interest as well as satisfaction.


Here are some examples:

  • Repurpose user-generated content (Peace Corp)
  • Create eye catching and easy to follow tutorials and instructions - Use animated gifs to explain how people can do a certain task, such as how to sign into a website, or how to set privacy settings on a website. (Seeing is believing with the author's excellent example.)
  • Use U.S. government records to bring history to life - Features images from the last time a gyrocopter flew to Capitol Hill almost 100 years ago
Deb Nystrom, REVELN's insight:

I see creative, expansive use of these digital gifs in all forms of online media, including the government, and also healthcare, education, and just for fun.  It's a great way to combine education and social media too.  ~  Deb

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Instagram drives 2.5 million brand interactions during New York Fashion Week

Instagram drives 2.5 million brand interactions during New York Fashion Week | The Social Media Learning Lab | Scoop.it

Instagram was at the center of the runway with marketers giving their audiences exclusive access to your average Jane through photos and 15 second video clips.  Nearly 100,000 New York Fashion Week related photos were shared by more than 33,000 unique Instagram users.

The top ten branded Instagram accounts ...drove 2.5MM+ interactions on Instagram from February 6th – February 13th and averaged about 7 posts per day.
 


...Michael Kors was the overall brand winner.....their NYFW photos generated 37,448 interactions (likes + comments) per photo, more than 2x than the runner up, Nasty Gal (14,273).

 

Related tools vy Deb:


Deb Nystrom, REVELN's insight:

I love the ease and easy integration of Instagram. The power of a well tuned "killer" app is proven by this NYFW example - visuals, especially exclusives and timely ones, rock!  ~  D

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Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
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7 Reasons To Embrace Online Culture - #1 Business & Passion

7 Reasons To Embrace Online Culture - #1 Business & Passion | The Social Media Learning Lab | Scoop.it

"Business lacks PASSION?!  Facts:  2 billion people are online. 85% of customers expect businesses to be active in social media."

 

Word of mouse = word of mouth.

 

Here are 7 reasons - http://bit.ly/JrexbQ - and some thought provoking questions to consider regarding your on-line presence viaFacebook, Twitter, e-marketing, blogs and more...

 

#1.  80% businesses are NOT passionate

Show you’re human. Business is built on relationships. Your web presence must show you are passionate


#2. 55% more web visitors & 67% more leads for businesses that blog


#3. 68% Email subscribers & Twitter followers are likely to buy


#4. 20-30% Emarketing response rate


#5. 30% customer questions & compliments get no reply


#6. 77% customers read brand posts but don’t comment


#7. 71% complaints on Twitter are NOT responded to

 

Download / Embedhttp://bit.ly/JrexbQ 


Via maxOz, janlgordon
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Social Media Survey with a Surprise: 92% Of Companies Using Social Media | Jeffbullas's Blog

Social Media Survey with a Surprise: 92% Of Companies Using Social Media | Jeffbullas's Blog | The Social Media Learning Lab | Scoop.it

Jeff Bullas spent a bit more time reviewing this Social Media report than he had planned, finding the "revelations compelling."  Those uses of the "R" word got my attention: Research & Revelation:


  • The study was focused on social media utilization – not on adoption.  It's how people and companies are using social media in a work context today.
  • Companies judge social media success by:
  1. Website traffic increase 61%
  2. Engagement with prospects 57%
  3. Brand awareness 54%
  4. Engagement with customers 50%
  5. Revenue 42%  (ROI is NOT the top spot)
  6. Brand reputation 42%
  7. Prospect lead volume 36%
  8. Prospect lead quality 33%
  9. Useful product feedback 23%
  • 46% of US adults now participate in social networks, and a quarter do so weekly, make it increasingly difficult to pigeon-hole social media as something relevant to only specific demographic groups or personal vs. work lives.


It's a juicy, hefty post.  But here's the surprise.  It was written in 2009!


A more current report:


10 Things You Must Know about the State of Social Media in 2011

features these factoids:


Social Networks “were” Superficial but are Now Serious Business


Social networking sites reach 82% of the world’s online user population.

  • In 2011, social networking accounts for 19% of all time spent online.
  • In 2007 it was only 6%

The global reach of social networking

China – 53%

USA – 98%

Australia – 96%


Growth & Platforms

  • One in every 7 minutes spent online is on Facebook
  • Twitter now reaches 1 in 10 Internet users. and is a significant real time news platform whenever a major news item breaks
  • Users aged 55 and older is the fastest growing segment in social networking usage.
  • Google+ became the fastest growing social network in history and reached 25 million users in less than 30 days.  (Facebook took 36 months & Twitter 33 months to reach that number.)
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How to Generate Leads with Social Media [INFOGRAPHIC]

How to Generate Leads with Social Media [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

This infographic features an 8-step social media strategy to generate high quality leads.

A quick summary of some key statistics:


  • Twenty-four percent of companies using social media saw an increase in revenue.
  • Eighty-two percent of leads from social media sites come from Twitter.
  • Twitter's click-through rate for ads is eight to 24 times higher than Facebook's.
  • More than 40 percent (45 percent) of marketers have gained customers through LinkedIn.
  • More than 50 percent (52 percent) of businesses with a Facebook profile saw an increase in customers.
     
  • Forty-four percent of businesses with a Twitter account saw an increase in customers.

 

Deb Nystrom, REVELN's insight:

Useful infographic.  However, with those statistics, conversely, 76% of companies using social media did NOT see an increase in revenue, which points to the need for a multi-faceted, integrated approach to marketing that is not over-weighted on social media, at least to start.  ~  Deb

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5 ways corporate culture determines social media success - Schaefer Marketing Solutions: We Help Businesses {grow}

5 ways corporate culture determines social media success - Schaefer Marketing Solutions: We Help Businesses {grow} | The Social Media Learning Lab | Scoop.it

Social media success and failure is not usually determined by resources, vision, or ability.  It is inevitably a function of the personality of the organization.


The author covers the five signs that your company culture may be getting in the way of your progress including:

 Corporate culture mis-match — ...the realistic capabilities of your company culture.  Is your company ready to become a publisher? Are they able to react? Are they truly open to the idea of customer dialogue? 


Lack of executive engagement - To be successful in the long-term, you must have support from the top. Why? That’s who controls the purse strings and resources! That’s the person setting the strategy.


Related posts by Deb:
    

Messing up a Change Implementation with Someone Else’s Learning Culture?

   

Beyond Resilience: Givers, Takers, Matchers and Anti-Fragile Systems

    

Top 5 Apple BlockBusters and Reasons the iPad Rules the Tablets in 2013

 

Deb Nystrom, REVELN's insight:

This post provides a window into how values (including hidden values) trumps the best of intentions as well as the "shiny toy" syndrome of social media.  Being on trend is not a successful strategy if leadership and culture will not support it.


Hidden values like

  • fear of entering into dialog / exchange with customers, 
  • avoidance-oriented management cadre (often revealed in the quality of feedback in peformance management systems), and  
  • inconsistent or vague leadership messages about what's most important in how the company meets its mission and vision

will doom any social media company initiative, or relegate it to an inconsequential minor, and low-impact role.

 ~  Deb

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10 Twitter Power Tips That Guarantee More Retweets

10 Twitter Power Tips That Guarantee More Retweets | The Social Media Learning Lab | Scoop.it

"Retweets are the backbone of the Twitter network."


 A retweet allows any user’s message to be seen by any and everybody, thanks to the ripple effect.  Theoretically at least, your single tweet could reach 100 million active users.

 

From Deb:  I agree! Along with the #hashtag, RT = Retweets are gold for building interest & connection, if done well.

 

Someone who is very effective with RTs is Guy Kawasaki, who recently published another book, "Enchantment."

 

Here are some of his many re-tweetable, tweets:


  • RT @guykawasaki: 5 ways to update your business communications system [infographic] http://is.gd/DTKqSM
  • Most common & chances for success: RT @guykawasaki: New Year’s resolutions [infographic] http://is.gd/mwkNBh
  • RT @guykawasaki: The whiskey flavor map http://is.gd/kdWEBp
 

Have I retweeted some of these myself?   Yes, via my own twitter streams @dnrevel for chat and @RevelnConsults for business tweets

 

Best wishes in great engagement in the 2012 New Year and thanks for visiting the Social Media Learning Lab digital curation news today,

 

Warmly,   Deb


Via Paulo Simões, ABroaderView
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Five Social Media Trends that are Reshaping Religion

Five Social Media Trends that are Reshaping Religion | The Social Media Learning Lab | Scoop.it

Over the past couple years, religionistas of all sorts have attempted to navigate a new media landscape in which old constructions of religious authority, identity, affiliation, and practice are changing almost by the minute.


Trends the author has noticed reshaping religion and spirituality (Excerpted, great stuff in the full post, including many live links to examples):


1. Social Prayer
Throughout 2011, the “Jesus Daily” Facebook page has outranked soccer superpowers and celebrity superstars like Lady Gaga and Justin Bieber as the “most engaging” locale on Facebook. …more than half of the top twenty most engaging pages—pages that move beyond mere broadcast messaging to share content that inspires participants to interact with one another—are religious.


2. Ministers-On-The-Go
The location based service (LBS) Foursquare reached 10 million users this summer —a 10,000 percent increase over its member base in 2009. While there are questions about whether all those members are active, and bigger ones about whether Foursquare will be able to hold its own against LBS applications now offered by Facebook (which just acquired LBS competitor Gowalla) and Google, it’s clear that the social practice of “checking in” wherever you are is taking hold across social media platforms.


3. O Holy App
With more than half a million apps now available for the iPhone or iPad, and maybe 232 for the Android, it’s clear that the number of religiously-themed apps is growing. Prayer book apps, those for on-the-go spiritual practices, and other tools that integrate spirituality into everyday life have been most popular.
If the folks at Nielsen are correct, smartphones will continue to overtake, uh, dumb phones, making app-based connection and information-sharing a continuing growth area.


4. Curate as Curator
Religionistas who can curate content that facilitates online and offline connection will earn more stars in the digital book of everyday life than those who …(oh, sweet mother of mercy, please make it stop!) their latest sermon.


5. A Few New Commandments
In 2009, the Episcopal Diocese of Connecticut was among the first to offer social media guidelines. The United States Conference of Catholic Bishop published social media guidelines. The USCCB guidelines have a similar tone to those from the Diocese of Connecticut, with charming definitions of things like “web 2.0” and “blogs.”


Elizabeth Drescher is the author of Tweet If You ♥ Jesus: Practicing Church in the Digital Reformation (Morehouse, 2011) and, with Keith Anderson, the forthcoming Click 2 Save: The Digital Ministry Bible (Morehouse, 2012).

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