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Scooped by Deb Nystrom, REVELN
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8 Tips For Appealing To The Fastest Growing Demographic on Social Media, 55+

8 Tips For Appealing To The Fastest Growing Demographic on Social Media, 55+ | The Social Media Learning Lab | Scoop.it

The fastest growing audience on Twitter is adults age 55-64.  (Deb: They also have money, resources and great networks.)

According to a post on Fast Company, they've grown a whopping 79% since 2012 and are also the fastest growing on Facebook and Google+.

[So how can you tailor[ your messaging to them, if this is a key audience for your type of business?

Not sure what to change? Writer and advertiser M.G. Hilton has 
8 tips for targeting baby boomers, which this article summarizes, including:
 

1. Be direct and detailed. This audience tends to see though the fluff.

   

2. Utilize customer testimonials. But only if they sound sincere and real.

  

3. Make it clear what you offer them specifically. Mature audiences are not susceptible to peer pressure.

   

6. Tell a story with your marketing. Copy can be longer, just make sure it’s readable.

   

8. Make yourself accessible. Give lots of different ways for customers to reach you and [ask questions.] 

   

As always in our ScoopIt news, click on the photo or title to see the full Scooped post.

       

Related tools & posts by Deb:

      

    

    

     

  • Are you local to SE Michigan?  Find out more about horse-guided leadership development sessions (no fee demos) for individuals by contacting Deb, after reviewing her coaching page here.

 

Deb Nystrom, REVELN's insight:

It's always a pleasure to share " how-to-respond tips when new data becomes available on the fasted growing demographics, in this case, the boomers who have strong buying power.  ~  D

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Scooped by Deb Nystrom, REVELN
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A demographic portrait of users of various social media services | Pew Internet & American Life Project

A demographic portrait of users of various social media services | Pew Internet & American Life Project | The Social Media Learning Lab | Scoop.it
A demographic portrait of users of various social media services | Pew Internet & American Life Project
Deb Nystrom, REVELN's insight:

A ScoopIt on 2013 demographics charts that have been used for many recent infographics.  See companion post up next. ~  Deb

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