The Social Media ...
Follow
Find tag "culture"
2.5K views | +1 today
The Social Media Learning Lab
Learn to be the type of person online that others would want to follow. Devote 20 minutes a day to have clients calling you. For the BEST of the BEST curated news in performance, change, agile learning, innovation, motivation, social media and careers, SUBSCRIBE to Reveln.com/Tools/
Your new post is loading...
Your new post is loading...
Scooped by Deb Nystrom, REVELN
Scoop.it!

5 ways corporate culture determines social media success - Schaefer Marketing Solutions: We Help Businesses {grow}

5 ways corporate culture determines social media success - Schaefer Marketing Solutions: We Help Businesses {grow} | The Social Media Learning Lab | Scoop.it

Social media success and failure is not usually determined by resources, vision, or ability.  It is inevitably a function of the personality of the organization.


The author covers the five signs that your company culture may be getting in the way of your progress including:

 Corporate culture mis-match — ...the realistic capabilities of your company culture.  Is your company ready to become a publisher? Are they able to react? Are they truly open to the idea of customer dialogue? 


Lack of executive engagement - To be successful in the long-term, you must have support from the top. Why? That’s who controls the purse strings and resources! That’s the person setting the strategy.


Related posts by Deb:
    

Messing up a Change Implementation with Someone Else’s Learning Culture?

   

Beyond Resilience: Givers, Takers, Matchers and Anti-Fragile Systems

    

Top 5 Apple BlockBusters and Reasons the iPad Rules the Tablets in 2013

 

Deb Nystrom, REVELN's insight:

This post provides a window into how values (including hidden values) trumps the best of intentions as well as the "shiny toy" syndrome of social media.  Being on trend is not a successful strategy if leadership and culture will not support it.


Hidden values like

  • fear of entering into dialog / exchange with customers, 
  • avoidance-oriented management cadre (often revealed in the quality of feedback in peformance management systems), and  
  • inconsistent or vague leadership messages about what's most important in how the company meets its mission and vision

will doom any social media company initiative, or relegate it to an inconsequential minor, and low-impact role.

 ~  Deb

more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
Scoop.it!

7 Reasons To Embrace Online Culture - #1 Business & Passion

7 Reasons To Embrace Online Culture - #1 Business & Passion | The Social Media Learning Lab | Scoop.it

"Business lacks PASSION?!  Facts:  2 billion people are online. 85% of customers expect businesses to be active in social media."

 

Word of mouse = word of mouth.

 

Here are 7 reasons - http://bit.ly/JrexbQ - and some thought provoking questions to consider regarding your on-line presence viaFacebook, Twitter, e-marketing, blogs and more...

 

#1.  80% businesses are NOT passionate

Show you’re human. Business is built on relationships. Your web presence must show you are passionate


#2. 55% more web visitors & 67% more leads for businesses that blog


#3. 68% Email subscribers & Twitter followers are likely to buy


#4. 20-30% Emarketing response rate


#5. 30% customer questions & compliments get no reply


#6. 77% customers read brand posts but don’t comment


#7. 71% complaints on Twitter are NOT responded to

 

Download / Embedhttp://bit.ly/JrexbQ 


Via maxOz, janlgordon
more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from Social Media Butterflies
Scoop.it!

What Brands Are Doing Right - And Wrong - On Pinterest

What Brands Are Doing Right - And Wrong - On Pinterest | The Social Media Learning Lab | Scoop.it

"Drake University gets it.  Also hear from Ford, Pepsi and other Fortune 500 companies on measuring social media impact."  

   

I'm intrigued that a university (as I have a long history there), got it right more than the commercial brands did.  Could it be that universities, who bask in a culture different than for profit brands, "get it" about Pinterest's unique culture?

  

Excerpt:

  

  • Drake University is using Pinterest to interact with students and help them navigate campus life.
  
  • While there are some pictures of sporting events and history at Drake—typical Pinterest fare—Drake also has a lot of boards that are practical.


Read more: http://www.businessinsider.com/what-brands-are-doing-right-and-wrong-on-pinterest-2012-7?op=1#ixzz21T0MFbnQ


Via Social Kool Kats, Robin Martin
more...
No comment yet.