Social media success and failure is not usually determined by resources, vision, or ability. It is inevitably a function of the personality of the organization.
The author covers the five signs that your company culture may be getting in the way of your progress including:
Corporate culture mis-match — ...the realistic capabilities of your company culture. Is your company ready to become a publisher? Are they able to react? Are they truly open to the idea of customer dialogue?
Lack of executive engagement - To be successful in the long-term, you must have support from the top. Why? That’s who controls the purse strings and resources! That’s the person setting the strategy.
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