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8 Lesser-Known Strategies to Get More Out of LinkedIn

8 Lesser-Known Strategies to Get More Out of LinkedIn | The Social Media Learning Lab | Scoop.it

"LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value."

Here's a sample of the 8 strategies: 


1. Get involved in niche groups

Becoming active and engaged in micro-niche communities is a great way to be seen as an expert and helpful resource. This leads to opportunities for lead generation, networking, partnerships and much more.  — Patrick Conley, Automation Heroes

5. Help others

LinkedIn mutual connections is an amazing tool. It shows you exactly who you are connected to, and how you may be one direct introduction away from your dream customer. — Brewster Stanislaw, Inside Social


Also, in the same light, 3. Export your contacts as Darrah Brustein, Network Under 40 / Finance Whiz Kids does every quarter or so.  She shares her LinkedIn contacts with her valuable referral partners. She invites them to go through the contacts and highlight anyone who might be a great resource or potential client for them. Generally this becomes a reciprocal practice and a great way to warm up referrals.

8. Invest more of your time

Logging in and checking out the "Who's Viewed My Page" section isn't going to cut it. Even just 15 minutes a day will really bring in results. I personally use Sprout Social to post frequently, which takes no time at all. I also use their new publishing platform [to get] social numbers on my content. I...So the bulk of that 15 minutes I actually use to comment, chat and reach out personally.
—  Article author Maren Hogan, Red Branch Media

 

Deb Nystrom, REVELN's insight:

Author Maren Hogan has something in common with Networlding LinkedIn expert Melissa (G) Wilson, it is about purpose and relationships and putting in the time strategically to get results.  ~  Deb

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Scooped by Deb Nystrom, REVELN
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LinkedIn confirms reports that 6.5 million passwords have leaked online

LinkedIn confirms reports that 6.5 million passwords have leaked online | The Social Media Learning Lab | Scoop.it

"LinkedIn confirms password hacking, about 6.5 million accounts affected. Time to change your passwords."

A user in a Russian forum is claiming to have hacked LinkedIn to the tune of almost 6.5 million account details.


For safety's sake, for all LinkedIn users, it's good practice simply to update your passwords today.


Excerpts:


Affected users will receive an email from LinkedIn with instructions on how to reset their password.


This doesn't appear to be the standard password reset procedure, either — any affected user will automatically be locked out of their account, and the password reset email being sent by LinkedIn won't contain any links to the site.


LinkedIn will also be sending affected members a second email from their customer service department detailing the circumstances behind the breach. 


More details here - via http://www.theverge.com/2012/6/6/3068652/linkedin-member-passwords-stolen


Access LinkedIn's blog post on this news here.


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How to Power those Connections: Business Networking that Works via LinkedIn - Forbes

How to Power those Connections:  Business Networking that Works via LinkedIn - Forbes | The Social Media Learning Lab | Scoop.it

"Using LinkedIn to create a network that you can really do business with, in the emerging "gig' economy."

  


Good reminders on building traction and just-in-time contacts, including travel connections. I've set up open invites for places where I travel, after making connections at conferences, just as Neal suggests. ~  Deb

  

_______________________

   

It’s important because half of us won’t be in jobs within 8 years.
_______________________


Excerpted: 

  

It’s important because half of us won’t be in jobs within 8 years. We’ll be part of what Susannah Breslin calls the “gig” economy: small, micro-businesses highly dependent on our personal brand value and our connections for revenue!


...The reality...is we all need new ways to convert weak ties into business.


Here are more excerpts from the featured interview with Neal Schaffer who has written “Maximizing LinkedIn for Sales and Social Media Marketing” providing insider tips on...converting weak ties into strong.


_______________________

   

That is the supreme value of my LinkedIn connections, ...activate them...when I need them.

_______________________



NS: “I look at my current LinkedIn network as something inbetween a following and a community.  ...my LinkedIn connections provide me something that no other social network has: The ability to activate my Professional Graph, on demand, when I need to reach out to someone after finding them on an Advanced People Search.


That is the supreme value of my LinkedIn connections, ...activate them...only when I need them.


...I activate my LinkedIn network ...when I travel. I can easily search for my connections who live in a certain area and contact them in hopes of visiting them. This has led to many great networking events and new acquaintances, including one who introduced me to a Japanese publisher for whom I am currently negotiating a book deal.


All of this happened because of

   

1) my proactive engagement,

  

2) the LinkedIn functionality and

   

3) the fact that the demographic on LinkedIn is professional and more homogeneous in its professional nature than you will find on other social networks.”


Read the full post here.  Photo credit: by Detlef La Grand, Flickr CC

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