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The Social Media Learning Lab
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Scooped by Deb Nystrom, REVELN
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Still a Huge Force for Business Reach: Google, Facebook, Amazon and Others Thrive Despite Objections

Still a Huge Force for Business Reach:  Google, Facebook, Amazon and Others Thrive Despite Objections | The Social Media Learning Lab | Scoop.it
European consumers may criticize Facebook’s privacy policies or working conditions at Amazon, but they are still hooked on American technology companies.


Stuart Turnbull, 42, a writer in England, once tried to shut down his Facebook account after realizing that he was spending too much time sharing posts and comments. 
 

“Yet as he looked to build contacts with other writers and editors around the world, Mr. Turnbull, who works from a home office in the small town of Crieff, soon changed his mind. He even opened a second Facebook account dedicated to his literary career.”  

Source:  New York Times, July 6, 2014

Deb Nystrom, REVELN's insight:

Love 'em, hate 'em, using the mixed blessing of social media is via US technology giants is force of business today.  Educating yourself to be as fully aware of the news and views, and filter bubbles of social media can help you use it more effectively.  

That is what the Social Media Learning Lab is about.    ~  Deb

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Scooped by Deb Nystrom, REVELN
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5 Marketing Lessons From Lady Gaga, the 1%-ers

5 Marketing Lessons From Lady Gaga, the 1%-ers | The Social Media Learning Lab | Scoop.it


"You may love Lady Gaga. You may hate her. But no matter what, it's hard not to respect what she's done as an artist."


1) Focus on Your One Percenters

Lady Gaga spends much of her effort on just one percent of her audience- the highly engaged superfans who drive word of mouth. Despite her tens of millions of followers in social media, she focuses more on the die-hard fans that make up a small but valuable part of the fan base.


4) Give Fans a Name Creating a name for your One Percenters, like Lady Gaga's Little Monsters, assigns them an identity. With that identity comes a set of recognizable behavioral or personal characteristics that everyone with that name shares.

Deb Nystrom, REVELN's insight:

"Focus on strategy, not style" is what I learned from one of the best internet marketers in the business.  And she has plenty of strategy! ~  D

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Scooped by Deb Nystrom, REVELN
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How to Build a Successful Email List

How to Build a Successful Email List | The Social Media Learning Lab | Scoop.it

Local marketing and internet maven Annie Wolock has some great tips here.  


Excerpted:

An email list is an important asset for your business. A properly obtained email list is filled with contacts who trust you and are likely to purchase from your business. I would advise staying away from buying email lists.  If you already have your email list, it still makes sense to continue your email list expansion efforts.


Build Your Email list Steadily, Over Time.

Basically, put good, valuable content on your site. This is the best approach, IMHO. This is the way a lot of companies build up their email list.  



Host Online Webinars and Collect Email Addresses at Registration.

While webinars are a great way to build your brand as an expert, they are an awesome way to increase your email list.


Downloadable Whitepapers

You’ll need to have some really valuable content for this to work, but if you do, people will give you their email address to get valuable information.


Other methods included in Annie's article:   Trade Shows and Incoming Telephone Calls


From Annie's twitter profile:
Think global, buy local. Internet Marketer, business woman making a difference. Annie Gets it Done - Since 1994 



Related posts & tools by Deb:


                

          
        
    Deb Nystrom, REVELN's insight:

    Annie has been in business on Main Street in Ann Arbor, Michigan for many years and know what works and what doesn't.  


    Many people don't categorize email as an element of social media and buslness building. If you think this, consider that anything digital, online, enabling connection and business building can be an essential building block to your socially empowered business.  ~  D




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    Rescooped by Deb Nystrom, REVELN from Transliteracy
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    Transliteracy : Constructing Knowledge and Networks | Library world, new trends, technologies

    Transliteracy : Constructing Knowledge and Networks | Library world, new trends, technologies | The Social Media Learning Lab | Scoop.it

    "This hot whiteboard illustration of the nuances of social media is going the distance.  After sharing it on Facebook & Pinterest, it now appears here in a new context, Transliteracy."


    Librarians gathered together for a one-day conference on ARLD Day 2012 (27 April) in Minnesota to engage, discuss and connect on the theme “Transliteracy: Constructing Knowledge and Networks and more.


    Lane Wilkinson, Assistant Professor and reference and instruction librarian at the University of Tennessee at Chattanooga, advocated a new literacy taxonomy in his keynote presentation. Lane shared his views on "Wwhat is Transliteracy?


    “Transliteracy is the ability to communicate meaning between media.  ...Transliteracy helps us promote literacy across technological barriers.”


    See the full presentation with slides & audio, via the original article link here.


    Via Sue Thomas
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    Deb Nystrom, REVELN's comment, July 24, 2012 3:08 PM
    I shared this on Facebook & Pinterest, but it also belongs elsewhere too, obviously. Thanks for the inclusion.