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Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
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How to Use Social Listening to Track Clients, Competitors & More

How to Use Social Listening to Track Clients, Competitors & More | The Social Media Learning Lab | Scoop.it

Listening is where to start with the overwhelm of social media, to divide, sort and conquer - making sense of what is current.  


Shelly Kramer's blog post is about using social channels to listen to keep track of clients and competitors and a whole lot more.


___________________________

   

Have a purpose so you can find gold in the social media sea of information.

___________________________


There's a wealth of information online beyond just managing your clients if you know what you're looking for.  


Have a purpose so you can find gold in the social media sea of information. Here are some great suggestions of how to do it:


  • find content
   
  • find your inspiration
   
  • do your homework:  competitive research 
   
  • learn what people are saying about your brand


Shelly suggests you go to Facebook without logging in or openstatussearch.com


Advanced Twitter Search


Twitter is a rich source of real-time information ~ an instant focus group that immediately dials you in to what’s trending all over the world .   


By listening you can work to develop and craft your integrated marketing strategies.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/RzKBoB]


Via janlgordon
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Rescooped by Deb Nystrom, REVELN from Innovation & Institutions, Will it Blend?
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Curation Strategy at IBM: Collaboration & Empowered Communication [Video]

Curation Strategy at IBM: Collaboration & Empowered Communication [Video] | The Social Media Learning Lab | Scoop.it

It's been said that IBM's geniuses collective will challenge Apple's 1 genius (Jobs) model.  (Another post about that precisely is here.)


This post features an interview with IBM's VP for digital strategy & devel. highlighting their change/leading trend practice on internal curation.

 

I'm sharing Robin Good's ScoopIt (curation commentator, blogger) geared for trend spotters, intranet managers and content strategists.

 

Mark Ragan interviews Ben Edwards, Vice-President for Digital Strategy and Development at IBM on  the changing landscape for corporate intranets.

 

What caught my attention:

 

- Effective internal collaboration within the company can bring to the development of new commercial products and services.

 

- Institutional and internally-produced professional content is declining and it is giving way to lots of new employee-generated content. 

 

- The company must be outward looking and play a role in suggesting what employee must be attention to.

 

- Curation is an effective approach to manage and extract greater value from such growing amount of content.

- Curation is about providing a trusted source that can  pick, select, suggest and "frame" what needs to be attention to. What is of value. 

 

- Curation is about being a subject matter expert on a specific "vertical" area of interest - and this is something a company may want to look into both for "external" and "internal" communications

 

- Companies like IBM are now enabling the "experts" within the company to communicate more and better. 

 

- The trend is toward cultivating more internal collaboration, and to enable our people to be great communicators who can create extra value out there

 

Insightful. 8/10

 

See the 9 min video interview here: http://www.hrcommunication.com/Main/Articles/7388.aspx 


Via Robin Good, Deb Nystrom, REVELN
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