The Social Media Learning Lab
3.4K views | +0 today
Follow
The Social Media Learning Lab
Learn to be the type of person online that others would want to follow. Devote 20 minutes a day to have clients calling you. For the BEST of the BEST curated news in performance, change, agile learning, innovation, motivation, social media and careers, SUBSCRIBE to Reveln.com/Tools/
Your new post is loading...
Your new post is loading...
Scooped by Deb Nystrom, REVELN
Scoop.it!

The Prisoner's Dilemma That Is Email Marketing

The Prisoner's Dilemma That Is Email Marketing | The Social Media Learning Lab | Scoop.it

"Even if email’s ROI is slipping (which is it), email still performs at 3x the return of social media and 2x that of search."


...An even more powerful deterrent to scaling back email than losing sales is losing share. Mindshare in the inbox is limited, like shelf space at Walmart. Every spot you give up, a competitor may well take.

Read more: http://www.mediapost.com/publications/article/197231/the-prisoners-dilemma-that-is-email-marketing.html#ixzz2QNjtuxf6


Photo:  by Sean MacEntee, Flickr

Deb Nystrom, REVELN's insight:

In the article, I particularly like this excerpt,


"Replace message or campaign ROI with subscriber or program ROI.  ...Recognizing the value in sending judiciously can have a profound impact on the quality and relevance of messages."   ~  Deb

more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

The Best Image Editing Apps for Macs besides PhotoShop

The Best Image Editing Apps for Macs besides PhotoShop | The Social Media Learning Lab | Scoop.it

There are a handful of good image editors on the Mac, but Photoshop has long been the king of them all.  What else is out there, including good & free?"


I've used an older version of the expensive Photoshop.  Big learning curve.  It is also called bloatware by some and essential, robust by others.


I've also used GIMP, free.


I'm curious about Pixen.   Anyone used it?


See the comments and full article on Lifehacker for more, as well as the commentary on the Lifehacker Facebook page.  Other tools are being suggested.

I'm posting this also to our Social Media Learning Lab Facebook page.

more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

10 Reasons Business Blogging is Better than Facebook [Infographic]

10 Reasons Business Blogging is Better than Facebook [Infographic] | The Social Media Learning Lab | Scoop.it

A lighthearted 'Top Ten' list by Patricia Redsicker advocates why business blogging is better than Facebook marketing.


From my own experience and in listening to digital strategists, it is generally best to drive all traffic to your website and mailing lists opt-in offerings.

more...
No comment yet.