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Rescooped by Deb Nystrom, REVELN from Driving change - Accompagnement du changement
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Should I use social media if my customers don’t?

Should I use social media if my customers don’t? | The Social Media Learning Lab | Scoop.it

There are many other ways you can leverage social media channels such as Facebook, Twitter and Google+ to strongly benefit your business to business relationships.


....think sideways to leverage social media if you're in a B2B organisation. .....we know that many of our target prospects don't actively use social media for buying and selling products and services, so how can we engage with people on social media?

The simple answer is you've got to think around your industry:

  • Who are your suppliers?
  • Are there any consultants that operate in your sector?
  • Do you use resellers? Are they using social media?
  • Do you think anyone would be interested in hearing your story of how you started or expanded?

and more.


Read more at http://www.thesocialmediahat.com/blog/should-i-use-social-media-if-my-customers-don-t-09232013#zHAGbl4qSPJDBTO6.99


Related post by Deb:

    

Open Space on Speed: Social Business with the Coaches, Results! Video
Via Henri Lefèvre
Deb Nystrom, REVELN's insight:

Great question.  It's all about the network and relationships.  Good reasoning to consider how you want to build out your marketing plan and where social media fits into the equasion.  ~  Deb

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Robin Martin's curator insight, October 30, 2013 11:14 AM

Good read Deb...! Thanks for sharing...!

Rescooped by Deb Nystrom, REVELN from EPIC Infographic
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Do’s and Dont’s for Community Management [INFOGRAPHIC]

Do’s and Dont’s for Community Management [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

How do you stay on track on your social media plans and campaigns? This is a handy infographic from Return on Digital which showcases community management basic practice.


  • Good practices, good reminders for Facebook, Twitter & LinkedIn! 

Via Jonha Richman
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Scooped by Deb Nystrom, REVELN
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Open Space in 30 Seconds, Social Media and Community Power Change

Open Space in 30 Seconds, Social Media and Community Power Change | The Social Media Learning Lab | Scoop.it

The quick, transforming power of community has been evident with increasing frequency, it seems, in many recent high profile events in social media.


Several examples are described in this curation stream:

  • In contrast, JCPenny and the Ellen Show were timely, direct and clear in response to a One Million Mom's Facebook page protest of Ellen's selection as a spokeperson for the department store and featured good examples of the deft art and science of sensing and handling public opinion.


The organic nature of how social media speeds communication is also akin to ways that events, conferences and meetings have changed to include Open Space style formats.


This post is about using Open Space to explore the power of community within a traditional conference format.  As I'm facilitating an Open Space portion of our panel + Open Space event, I'll be one of the most curious to see how the organic, community oriented meeting format works within the context of  1) audience members, change practitioners, a number of whom may favor a project management oriented history and 2) the setting, a traditional conference setting.


Our conference topic:  Success Secrets of Trusted Change Advisors at the April 2012 Association for Change Management Professionals, (ACMP) conference described here.


I will be tweeting from the conference using the twitter hashtag: #ACMP2012 and one of my four twitter handles, @changetools.


If you are interested in Open Space, UnConferences and the like, read the full post for additional tools, examples and references for more info.


Social Media and Open Space have a lot in common, including having a sense of being renegade, permeable technologies that inspire creative, innovative actions.

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Rescooped by Deb Nystrom, REVELN from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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10 Twitter Power Tips That Guarantee More Retweets

10 Twitter Power Tips That Guarantee More Retweets | The Social Media Learning Lab | Scoop.it

"Retweets are the backbone of the Twitter network."


 A retweet allows any user’s message to be seen by any and everybody, thanks to the ripple effect.  Theoretically at least, your single tweet could reach 100 million active users.

 

From Deb:  I agree! Along with the #hashtag, RT = Retweets are gold for building interest & connection, if done well.

 

Someone who is very effective with RTs is Guy Kawasaki, who recently published another book, "Enchantment."

 

Here are some of his many re-tweetable, tweets:


  • RT @guykawasaki: 5 ways to update your business communications system [infographic] http://is.gd/DTKqSM
  • Most common & chances for success: RT @guykawasaki: New Year’s resolutions [infographic] http://is.gd/mwkNBh
  • RT @guykawasaki: The whiskey flavor map http://is.gd/kdWEBp
 

Have I retweeted some of these myself?   Yes, via my own twitter streams @dnrevel for chat and @RevelnConsults for business tweets

 

Best wishes in great engagement in the 2012 New Year and thanks for visiting the Social Media Learning Lab digital curation news today,

 

Warmly,   Deb


Via Paulo Simões, ABroaderView
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Rescooped by Deb Nystrom, REVELN from The 21st Century
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34 Social Media Truths in a Nut Shell

"Becoming a social business doesn't happen overnight.  Building business with social is an investment."


The graphics alone communicate a lot here.  Great visuals.  Check out the clear communities create markets - from the internet marketing sphere.  


Helpful slideshare!  


Via Dr. Susan Bainbridge
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Scooped by Deb Nystrom, REVELN
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Cautionary Tales: Real or Fake? The Pinocchio of Full Disclosure on Linkedin

Cautionary Tales:  Real or Fake?  The Pinocchio of Full Disclosure on Linkedin | The Social Media Learning Lab | Scoop.it
When social media goes wrong what usually happens is someone wants to game the system in their favor.


Real or persona?  It was an issue for me when I jumped into social media in 2008, when twitter was new, Facebook was super cool for college kids (and NOT about baby boomers or grandparents accessing family photos) and LinkedIn was still in it's infancy, but drawing attention from recruiters and natural networkers.

____________________________


Full disclosure is ...used in building trust in blog exchanges, highlighting possible conflicts of interest, which is definitely going on here.

____________________________


I concluded that real was were it was at, learning from the digital strategy folks, and also seeing there are multiple points of view, like this one, as well as the privacy practices post earlier this week here.


Also, there was no "full disclosure" in this cautionary tale.  Full disclosure is a common statement used in building trust in blog exchanges, highlighting possible conflicts of interest, which is definitely going on here.  


I've also had LinkedIn network members message me privately on how certain LinkedIn users, unknown to me but showing up in my message box, "game" the system to build up their LinkedIn rankings.  In the end, what comes around, goes around, and disreputable networkers will be found out and may be thrown out.


____________________________


May the user be warned via LinkedIn when you don't know the reputation of someone key to your social media discussion.


____________________________


May the user be warned via LinkedIn when you don't know the reputation of someone key to your social media discussion.


Excerpted:


Sumit (name in discussion) did what most do in Linkedin, he offered his advice on how to best use Linkedin, while another asked the critical question “do we do a disservice to others by insisting linkedin delivers value for all.”


Then, we find out a key contributor to the discussion is a FAKE. 


A key question is, Who’s Ready For Honest Dialogue?  


A take away was that an author of a Linkedin program had thought it was a good idea to create a fake Group profile to make it appear like a third party discussion of their work.


Read the full post here.


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Scooped by Deb Nystrom, REVELN
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F-commerce = fail as Gap, JCPenney shut down Facebook stores

F-commerce = fail as Gap, JCPenney shut down Facebook stores | The Social Media Learning Lab | Scoop.it

F-commerce = a failed experiment as Gap, JCPenney shutter their Facebook stores. Gamestop has company.

Excerpt:  Over the past year, Gap Inc., JC Penney Co. and Nordstrom Inc. have all opened and closed storefronts on Facebook Inc.'s social networking site.

"We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly," Sheetz said in a telephone interview. "For us, it’s been a way we communicate with customers on deals, not a place to sell."

Gap, which has 5.6 million Facebook fans from its namesake, Banana Republic and Old Navy pages, opened and discontinued a storefront last year, said Liz Nunan, a company spokeswoman. The San Francisco-based company also discovered customers preferred shopping on its own sites, she said.

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