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Scooped by Deb Nystrom, REVELN
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Leaders and Best: 5 Keys to Sustaining Engagement in #SocialMedia Integrated #Healthcare

Leaders and Best: 5 Keys to Sustaining Engagement in #SocialMedia Integrated #Healthcare | The Social Media Learning Lab | Scoop.it

Yes, you CAN make a difference in the lives of your current and prospective employees and patients using#SocialMedia Integrated #HealthCare.  
 

As mentioned in the full Slideshare in the post here, a Latin motto, Suus non ut Difficile, is translated to English as “It’s not that hard.” It is the motto of Social Media University, Global (SMUG) at the Mayo Clinic, which is included as a case study in the SlideShare.
 

For many organizations, there may be an existing Facebook page or Twitter account that just needs a bit of creativity, energy, and a renewed desire to engage with colleagues, peers  and patients in a transparent and honest way to help that social media account come alive, while honoring privacy and professional boundaries.  
 

The hashtag # in the title is a 21st century way of building #socialglue and community by searching topics that help connect people of like minds and interest via Twitter and Facebook, and other social media platforms using hashtags.

Deb Nystrom, REVELN's insight:

Are you a leader in your healthcare organization with several social media accounts that need new energy?  

     
Do you wonder if there's a way to move past limiting beliefs and concerns about privacy and boundaries when it comes to engaging with your prospective and current employees and patients?  
   
If so, this post on Social Media and Healthcare was written for you.
    

This is my own new blog post as the owner of the Social Media Learning Lab. It is a part of my main work, REVELN Consulting.  The many other "Scooped" post in this digital newsletter reflect my curated collection of what helps social media expand strategic connection within organizations.

~  Deb 

 

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Scooped by Deb Nystrom, REVELN
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Twitter: Social Media's Gateway Drug - A Mayo Clinic Perspective

Lee is the Director of Social Media for the Mayo Clinic  He features examples of Twitter gaffes and controversies, as well as step-by-step training in setting up a new Twitter account, and some positive applications of Twitter in a business context."
     

Related posts & tools by Deb:

     

            

     

     

    

Deb Nystrom, REVELN's insight:

Take advantage of Lee Aase's gems in his Slideshare.  I've been following him for several years.  He has a great depth of experience in using social media to empower access and increase collaboration and networking power in business, tested in a very busy, very large, well known healthcare setting. ~  D

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Ellen DeGeneres' JCPenney Partnership Controversy Inspires a 'Pink Dollar' Flashmob In New York

Ellen DeGeneres' JCPenney Partnership Controversy Inspires a 'Pink Dollar' Flashmob In New York | The Social Media Learning Lab | Scoop.it
Nationwide praise for Ellen DeGeneres has grown exponentially as the talk show host has endured criticism over her new appointment as spokesperson for JCPenney.


This story about a "Gay Day, Pink Dollar" gathering at a JCPenny store in New York is yet another example of being timely and responsive to public opinion.  


The Komen Foundation endured a funding backlash, and responded slowly and inappropriately to media, including social media public opinion.


In contrast, JCPenny and the Ellen Show were timely, direct and clear.  Both organizations featured good examples of the deft art and science of sensing and handling public opinion.

Ellen responded directly to Facebook and other media coverage of her spokeperson role with JCPenny, as did the CEO of JCPenney. Both echoed each other's message, within the context of how each of them does business, featuring values, to wit:


"Here are the values I stand for: I stand for honesty, equality, kindness, compassion, treating people the way you'd want to be treated and helping those in need," DeGeneres, said. "To me, those are traditional values. That's what I stand for." 


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Scammers Are Using Google Drive to Steal Your Logins – Here’s How to Stay Safe

Scammers Are Using Google Drive to Steal Your Logins – Here’s How to Stay Safe | The Social Media Learning Lab | Scoop.it

Today’s exploit, if genuine, is similar to a scam from March 2014, researchers say. We’ve contacted security firm Symantec, which reported last year’s scam, but they had not responded by press time.

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This...phishing attack via email, titled “Document,” states, “Hi. Please see the remaining document on Google drive,” ...

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For Google’s part, a spokesperson from the company gave us this statement: “We’re constantly working to protect people from phishing scams through a combination of automated systems, in-product warnings, and user education. We’re aware of this particular issue and taking the appropriate actions.”

Elastica CEO Rehan Jalil told us the company used Google’s automated tool to warn the search giant about the vulnerability about two weeks ago. However, he added, Elastica didn’t follow up with Google before publishing its results. At publication time, the phishing websites were still live.

This is a clever example of a so-called phishing attack that tricks you into giving up valuable personal information, typically your username and password. In this case, the email, titled simply “Document,” states, “Hi. Please see the remaining document on Google drive,” and then provides a long link to click on.

Once scammers have your Google credentials, they can log on to any service that uses your Google login, read your email, access personal files stored on Google Drive, reset the passwords to any other online service that has your Gmail address, and change your password so that you would be unable to log back in. 

Fortunately, you can avoid falling prey to this scheme, and any similar, by abiding by the following guidelines.

Don’t trust any old email

...One clever trick on the part of these likely cybercrooks is that the note comes from a Gmail address. This, according to Elastica, may have tricked Google’s spam filters into allowing the message to get through. 

Deb Nystrom, REVELN's insight:

Take care with ANY link embedded within an email - using a gmail address can = phishing by the latest scammers.  

~  Deb & The Social Media Learning Lab

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50 Awesome Women Entrepreneurs to Follow on Twitter, SheBrand's Top List

50 Awesome Women Entrepreneurs to Follow on Twitter, SheBrand's Top List | The Social Media Learning Lab | Scoop.it

This is worth a look, if nothing more than just to learn what "clarity of message" is all about.


This list of 50 'awesome; women entrepreneurs on Twitter is useful, to learn abour women who have built thriving businesses, powerful brands, clarity of message and a strong online presence.


From the SheBrand list of 50 Awesome Women Entrepreneurs, this is worth a look, if nothing more than just to learn what "clarity of message" is all about, especially on the Twitter 140 character social media platform.


Examples:  

@adventuregirl: Stefanie Michaels, has carved a unique niche in the world of travel and entertainment. Her website, AdventureGirl.com, has been utilized by millions looking for tips on exciting places to visit.


@alibrown: Ali Brown is a powerful voice for women’s entrepreneurial success and was ranked on the Inc. 500 list of fastest growing companies in 2009, named one of 2010′s Enterprising Women of the Year by Enterprising Women Magazine


@AmberCadabra: Amber Naslund is a communications and business strategist, and the co-founder of Sidera Works, a social business consultancy that helps companies adapt to the complex business implications of the social web. Previously, she was the VP Social Stragegy for Radian6, a social media monitoring and engagement platform. 


See the full list here:   50 Awesome Women Entrepreneurs
You Should Be Following on Twitter

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