What Results to Expect From Twitter, By # of Followers & Click-Through Rates, Infographic | The Social Media Learning Lab | Scoop.it

Joanna's results are in:  Check out the click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet


Twitter is a great way to build and engage an audience with short, timely, relevant messages, but if you’re trying to drive traffic to your website, what results should you expect in terms of click-through rates?


Check out this Infographic by Joanna Franchetti from Sign-Up, who analysed tens of thousands of tweets sent through Sign-Up’s Twitter marketing tools in the first seven months of 2012 to find out the answer.


Joanna's study results focused on average click through rates (CTR) from tweets and how this varied by the number of followers, day of the week and time of tweet.


Findings include:  


  • The average CTR for a tweet is 1.64% (just over half the rate of email, which averages 2.95%)
  • CTR declines rapidly as your number of followers increases. 
  • Clicks tend to increase later in the day, peaking at around 6pm.


Source . http://bit.ly/S4LFx5


Via maxOz