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Rescooped by Deb Nystrom, REVELN from Change Leadership Watch
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Yahoo to Buy Tumblr for $1.1 Billion

Yahoo to Buy Tumblr for $1.1 Billion | The Social Media Learning Lab | Scoop.it
Yahoo’s move aims to make up for years of missing out on the growth of social networks and mobile devices.


Excerpts:


The deal would be the largest acquisition of a social networking company in years, surpassing Facebook’s $1 billion purchase of Instagram last year.


Tumblr has over 108 million blogs, with many highly active users.

For Yahoo and its chief executive, Marissa Mayer, buying Tumblr would be a bold move as she tries to breathe new life into the company. The deal, the seventh since Ms. Mayer defected from Google last summer to take over the company, would be her biggest yet.


It is meant to give her company more appeal to young people, and to make up for years of missing out on the revolutions in social networking and mobile devices.


News from Deb:


   
    
Deb Nystrom, REVELN's insight:

More change bound to show soon if this biggest, hip buy of Tumblr has any effect on the venerable Yahoo. ~ Deb

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Deb Nystrom, REVELN's curator insight, May 20, 2013 11:05 AM

The 7th and biggest deal - Yahoo acquisitions.  The stock market is not liking it --today that is. 


Now the biggest challenge yet, for Marissa Mayer,culture change at Yahoo AND smart connection with the hip, youthful Tumblr and their 108 million blogs, with many highly active users.  Wordpress watching at the gate.

I do like my venerable, old fashioned Flickr.com photo account. Yet if well handled, the coolness of Tumblr could make a good things happen at Flickr.  Challenge:  the account owners are quite a bit different.  ~  Deb

Scooped by Deb Nystrom, REVELN
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Facebook Changed ALL Emails to @Facebook.com, So, It Depends: It's Either OK or NOT OK

Facebook Changed ALL Emails to @Facebook.com, So, It Depends:  It's Either OK or NOT OK | The Social Media Learning Lab | Scoop.it

"Facebook removed everyone's email address from their profile and replaced it with an @facebook.com email address.  They didn't ask you, but it MIGHT be ok."


Per the discussion on my Facebook wall today about this Facebook change du jour, this email change is either NOT OK because they didn't tell you, and you want to be contacted via your regular email address or it's OK as changed via this comment: 

"Why show your email address anyway? This makes sense to show only the fb one so you don't get spam in your inbox. Stuff will just go here on fb."


Excerpt:


This morning, Forbes noticed that they removed everyone's email addresses from their profiles, replacing them with an @facebook.com email address instead.


Luckily, it's easy to get your old email address back on your profile:

  1. Click "About" on your profile and scroll down to your email address. Click "Edit" to change them.
  2. Click on the circle next to your Facebook email address and change its setting to "Hidden From Timeline".
  3. Click on the circle next to your other email addresses and change their settings to "Shown On Timeline".
  4. Click the Save button at the bottom of the Edit popup (Don't forget this step).



So if you WANT your email to show on Facebook, you can change it back.

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Rescooped by Deb Nystrom, REVELN from Exploring Change Through Ongoing Discussions
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Social is Changing Everything - What You Need to Know

Social is Changing Everything - What You Need to Know | The Social Media Learning Lab | Scoop.it

Social is changing so rapidly, it's impossible to create a plan when you have a moving target. The only solution at this point in time is to dive in and learn quickly.\


_____________________________


"Don't plan social media just do it!"

_____________________________


 Jay Deragon - Excerpts:


  • As more and more conversations begin to impact business models, market relations and the supply and demand equations change.

  • Most executives are totally disconnected from the dynamics created by all things social.
  • Yet the same executives expect their managers to come up with a plan to use this thing called social media.


  • If you ask someone for a plan that neither you or they understand you’ll get a plan that doesn’t create anything new


  • What they know is not what they need to know.


Takeaways:


  • The plan ought to be more about understanding, learning and adapting to the new marketplace dynamics that are changing your relationships with buyers



  • Doc Searle wrote The Cluetrain Manifesto which Jay mentions.  Review it!


Read full article here: [http://bit.ly/LnyFU1]


Via janlgordon
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Alessio Manca's comment, June 5, 2012 12:18 PM
Agreed 101% "Most executives are totally disconnected from the dynamics created by all things social."
Martin (Marty) Smith's comment, July 25, 2012 7:41 PM
Thanks for the pickup Jesus. Marty
janlgordon's comment, July 26, 2012 10:48 AM
Thanks for your input Marty! I think it's possible for anyone to catch up in social if they have a clear purpose and intent, know who their audience is and serve them with excellent solutions on a consistent basis. Obviously, this is a longer discussion, many great books out there, haven't read the one you suggest and will take a look at that.
Scooped by Deb Nystrom, REVELN
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F-commerce = fail as Gap, JCPenney shut down Facebook stores

F-commerce = fail as Gap, JCPenney shut down Facebook stores | The Social Media Learning Lab | Scoop.it

F-commerce = a failed experiment as Gap, JCPenney shutter their Facebook stores. Gamestop has company.

Excerpt:  Over the past year, Gap Inc., JC Penney Co. and Nordstrom Inc. have all opened and closed storefronts on Facebook Inc.'s social networking site.

"We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly," Sheetz said in a telephone interview. "For us, it’s been a way we communicate with customers on deals, not a place to sell."

Gap, which has 5.6 million Facebook fans from its namesake, Banana Republic and Old Navy pages, opened and discontinued a storefront last year, said Liz Nunan, a company spokeswoman. The San Francisco-based company also discovered customers preferred shopping on its own sites, she said.

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