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Facebook NewsFeed Manipulation Prompts FTC Complaint, Investigation Possible

Facebook NewsFeed Manipulation Prompts FTC Complaint, Investigation Possible | The Social Media Learning Lab | Scoop.it

The Electronic Privacy Information Center (EPIC) has previously filed complaints against Facebook, and was largely successful in their efforts.  Their current formal complaint asks the agency to begin an investigation, and comes in response to the news that Facebook manipulated the News Feeds of 689,003 users.

The the Federal Trade Commission's (FTC) 2012 settlement with Facebook followed from a Complaint filed by EPIC and a coalition of privacy and civil liberties organization in December 2009 and a Supplemental Complaint filed by EPIC in February 2010.  In that matter, the FTC settled charges that Facebook “deceived consumers by telling them they could keep their information on Facebook private, and then repeatedly allowing it to be shared and made public.”


The full article details three allegations:

Count I: Deceptive Failure to Inform Users that their Data Would Be Shared With Third-Party Researchers

Count II: Unfair Failure to Inform Users That They Were Subject to Behavioral Testing


and

Count III: Violation of the 2012 Consent Order

Deb Nystrom, REVELN's insight:

This Forbes piece helps us realize there are watchdog groups out there that deserve our support, in order to temper the profit-making motives of the big companies that use our social data, the context for using social media "for free."   That it is listed on Forbes is amusing, as well as helpful. ~  Deb

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This Chart Explains the Reachpocalypse: Why Facebook is Laughing All the Way to the Bank

This Chart Explains the Reachpocalypse:  Why Facebook is Laughing All the Way to the Bank | The Social Media Learning Lab | Scoop.it
Facebook's declining organic reach for businesses corresponds precisely with its increase in stock price. No surprise! Here's 4 ways to combat declining Facebook effectiveness.


Clear-eyed business observers have been raising the alarm about building your house on rented land for years, but Facebook has still been able to pull off the greatest Gillette scam ever (you give away the razor, and then sell the blades).

From a helpful artcile, ”Facebook’s Declining Organic Reach a Real Nightmare for Marketers“ from CIO Magazine online. 

this quote from an agency media strategist: “It’s become a real nightmare because your fans and likes can’t even find you in some cases. When I post to Instagram I have a much better idea of how many people I’m going to reach.” 


2 of 4 Things You Can Do About Your Facebook Problem

You have 4 options at this point:

1. Stop using Facebook as your key social media hub

Google + is looking better and better, right?


2. Pay for the reach you used to enjoy at no cost

(DN:  Those Facebook ads are still quite affordable and MAY be worth a good look.)


Read the full article here.


Related tools & posts by Deb:

     


     

     

Deb Nystrom, REVELN's insight:

Facebook's reach has been evaporating for business pages for SOME TIME now.  From the article:  Your employees and current customers now the very best way for you to distribute your message on Facebook.  

    

Make it SUPER easy and FUN for them to enjoy, share and talk about the successes and benefits of what you do, the service and product gems you provide.  Today I noticed three shares from a poster & comment that really connected with those following one of my business pages.  That's what it's about!  ~  D

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6 Top Social Media Dashboards for Small Business

6 Top Social Media Dashboards for Small Business | The Social Media Learning Lab | Scoop.it

"A handy roundup of the best social media dashboards and the benefits they can bring your small business, including cost"


1) HootSuite Easy to use and packed with features, Hootsuite is probably the most widely known social media dashboard. It’s also free with basic features, and you can upgrade inexpensively to a pro version.


HootSuite lets you manage your Twitter, Facebook, and LinkedIn accounts, and you can also toss in Google+, Foursquare, WordPress, and MySpace. The platform offers apps that allow you to monitor and manage Flickr, YouTube, Tumblr, and more — including marketing tools such as MailChimp or Constant Contact.


The free version includes message scheduling and basic analytics. The pro upgrade offers advanced scheduling tools and analytics, including integration with Google Analytics, and HootSuite University, a social media training and certification program.


Cost: The basic version is free for one user and up to five accounts. HootSuite Pro starts at $5.99 a month with a 30-day free trial, and gives you two users and unlimited accounts.


2) VerticalResponse Social
3) Postling
4) SproutSocial
5) Sendible
6) Crowdbooster

 

Deb Nystrom, REVELN's insight:

This is a helpful list from Mari Smith, who I've followed for several years now.   Where would I be without my Hootsuite?  It's pretty great.  (Tho' it doesn't always capture every tweet mention.) ~  Deb

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A YouTube Streaming Music Service Will Launch Later This Year

A YouTube Streaming Music Service Will Launch Later This Year | The Social Media Learning Lab | Scoop.it
YouTube is one of the most popular online music players in the world, so it shouldn't come as much of a surprise that the video platform is planning to launch a paid-subscription music streaming service later this year, Fortune reports.A YouTube...
Deb Nystrom, REVELN's insight:

Another way that social becomes big business.  YouTube moving to paid streaming is another of social media moving into Social Business, and a big business it is!  ~  Deb

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Pinterest Rolls Out Business Accounts: How to Set Up Yours

Pinterest Rolls Out Business Accounts: How to Set Up Yours | The Social Media Learning Lab | Scoop.it

Pinterest announced that it's now allowing users to set up business accounts (as opposed to personal accounts), along with releasing business-specific terms of service, separate from the TOS for regular folks.


Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts


Great job HubSpot for sharing this useful piece, including converting personal accounts to business accounts (those that are already mostly business accounts anyway!)



Excerpts:


How to Convert Your Personal Pinterest Account Into a Business Account


Step 1: Go to business.pinterest.com, and click the red 'Convert your existing account' button.


Step 2: Next, select your 'Business Type,' and update your 'Contact Name,' and 'Email Address,' if necessary.



Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33839/Pinterest-Finally-Rolls-Out-Business-Accounts-How-to-Set-Yours-Up-Today.aspx#ixzz2CLUj3ymD


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34 Social Media Truths in a Nut Shell

"Becoming a social business doesn't happen overnight.  Building business with social is an investment."


The graphics alone communicate a lot here.  Great visuals.  Check out the clear communities create markets - from the internet marketing sphere.  


Helpful slideshare!  


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Managing Leadership Change: the Transition to a Social Business, New Experts May Emerge

Managing Leadership Change: the Transition to a Social Business, New Experts May Emerge | The Social Media Learning Lab | Scoop.it

"What's working in social business in 2012? Tech sales, marketing and the speakers circuits are doing well. Implementation and organizational change are lagging behind.  New leader & experts may be emerging in the gap."

 

There's helpful context in this piece in understanding social business in 2012, now that social media is becoming mainstream.   Transparency reigns.  Traditional organizational structures will not be able to keep up.

 

Excerpts:

 

______________________


...new leaders and experts may emerge, as it takes different leadership and an understanding of networks to support a social business.

______________________



...Pervasive connectivity changes organizational power structures, though the full effects of this take time to become visible. From a transparent environment new leaders and experts may emerge, as it takes different leadership and an understanding of networks to support a social business.

 

...Interconnected people and interlinked information flows, and these will bypass established structures and services. Work gets more democratic as it becomes visible to all.

 

Agile social businesses need people who can work in concert on solving problems, not waiting for direction from above. Management must ask: how can we help you work in this transparent environment? 

 

______________________

 

Changing to more social behaviors takes time, but most of all, it takes trust.

______________________



In social networks we often learn from each other; modelling behaviors, telling stories and sharing what we know.  While not highly efficient, this is very effective for learning.

 

There is a need to model the new behaviors of being transparent and narrating one’s work.

 

Social business also requires power-sharing; for how long will workers collaborate and share if they cannot take action with their new knowledge and connectivity?

 

Changing to more social behaviors takes time, but most of all, it takes trust.

 

Once social technologies have been installed, modelling new work behaviors becomes the main organizational challenge.

 

Sources:   By @hjarche via @charlesjennings


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7 Reasons To Embrace Online Culture - #1 Business & Passion

7 Reasons To Embrace Online Culture - #1 Business & Passion | The Social Media Learning Lab | Scoop.it

"Business lacks PASSION?!  Facts:  2 billion people are online. 85% of customers expect businesses to be active in social media."

 

Word of mouse = word of mouth.

 

Here are 7 reasons - http://bit.ly/JrexbQ - and some thought provoking questions to consider regarding your on-line presence viaFacebook, Twitter, e-marketing, blogs and more...

 

#1.  80% businesses are NOT passionate

Show you’re human. Business is built on relationships. Your web presence must show you are passionate


#2. 55% more web visitors & 67% more leads for businesses that blog


#3. 68% Email subscribers & Twitter followers are likely to buy


#4. 20-30% Emarketing response rate


#5. 30% customer questions & compliments get no reply


#6. 77% customers read brand posts but don’t comment


#7. 71% complaints on Twitter are NOT responded to

 

Download / Embedhttp://bit.ly/JrexbQ 


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10 Reasons Business Blogging is Better than Facebook [Infographic]

10 Reasons Business Blogging is Better than Facebook [Infographic] | The Social Media Learning Lab | Scoop.it

A lighthearted 'Top Ten' list by Patricia Redsicker advocates why business blogging is better than Facebook marketing.


From my own experience and in listening to digital strategists, it is generally best to drive all traffic to your website and mailing lists opt-in offerings.

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Small businesses use social media to grow – USATODAY

Small businesses use social media to grow – USATODAY | The Social Media Learning Lab | Scoop.it

"Social media is an opportunity for us to engage with consumers and have a conversation, which is different than paid media, when you're just shouting through a bullhorn."


Hamburger chain Smashburger has become a smash hit, growing from three Denver locations in 2007 to 150 outposts nationwide.  It is also featured at the top of the Forbes "companies to watch" list described here.


Several other small, but up & coming businesses are featured.


Developing a strategy of consistent outreach that creates in-bound marketing traction is the art and science of social media.


Beginning with strategies that make sense for your business is key. As you gain a sense of what type of social media makes sense for what you can do to help your client/customer base, you will build your own secret sauce for success.


~ Deb

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Avoiding a Social Media Disaster for Your Small Business | Wasp Buzz

Avoiding a Social Media Disaster for Your Small Business | Wasp Buzz | The Social Media Learning Lab | Scoop.it

Here's a list of good reminders on social media good or golden practices for small business including, don't ignore negative comments.  Reach out and ask what you can do to help.


Excerpts from the article:

Respond to all negative comments directly, personally, and quickly.
...if someone is reaching out via social media, they are looking for a quick response or action.  


Always, always proofread and edit.
...err on the side of safety when sending responses to customers via social networks.


Only grant access to your profiles to trusted individuals.
Respond to all negative comments directly, personally, and quickly. Generally, if someone is reaching out via social media, they are looking for a quick response or action from the brand or business in question.

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Three Ways to Use Pinterest for Business

Three Ways to Use Pinterest for Business | The Social Media Learning Lab | Scoop.it

Pinterest may be a way to feed our creativity, but it's also a way to provide customers a visual way to share your products and services via these these ideas....


They include:  use of the Pin-It widget, contests and creating a company board.

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Still a Huge Force for Business Reach: Google, Facebook, Amazon and Others Thrive Despite Objections

Still a Huge Force for Business Reach:  Google, Facebook, Amazon and Others Thrive Despite Objections | The Social Media Learning Lab | Scoop.it
European consumers may criticize Facebook’s privacy policies or working conditions at Amazon, but they are still hooked on American technology companies.


Stuart Turnbull, 42, a writer in England, once tried to shut down his Facebook account after realizing that he was spending too much time sharing posts and comments. 
 

“Yet as he looked to build contacts with other writers and editors around the world, Mr. Turnbull, who works from a home office in the small town of Crieff, soon changed his mind. He even opened a second Facebook account dedicated to his literary career.”  

Source:  New York Times, July 6, 2014

Deb Nystrom, REVELN's insight:

Love 'em, hate 'em, using the mixed blessing of social media is via US technology giants is force of business today.  Educating yourself to be as fully aware of the news and views, and filter bubbles of social media can help you use it more effectively.  

That is what the Social Media Learning Lab is about.    ~  Deb

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How to Build a Successful Email List

How to Build a Successful Email List | The Social Media Learning Lab | Scoop.it

Local marketing and internet maven Annie Wolock has some great tips here.  


Excerpted:

An email list is an important asset for your business. A properly obtained email list is filled with contacts who trust you and are likely to purchase from your business. I would advise staying away from buying email lists.  If you already have your email list, it still makes sense to continue your email list expansion efforts.


Build Your Email list Steadily, Over Time.

Basically, put good, valuable content on your site. This is the best approach, IMHO. This is the way a lot of companies build up their email list.  



Host Online Webinars and Collect Email Addresses at Registration.

While webinars are a great way to build your brand as an expert, they are an awesome way to increase your email list.


Downloadable Whitepapers

You’ll need to have some really valuable content for this to work, but if you do, people will give you their email address to get valuable information.


Other methods included in Annie's article:   Trade Shows and Incoming Telephone Calls


From Annie's twitter profile:
Think global, buy local. Internet Marketer, business woman making a difference. Annie Gets it Done - Since 1994 



Related posts & tools by Deb:


                

          
        
    Deb Nystrom, REVELN's insight:

    Annie has been in business on Main Street in Ann Arbor, Michigan for many years and know what works and what doesn't.  


    Many people don't categorize email as an element of social media and buslness building. If you think this, consider that anything digital, online, enabling connection and business building can be an essential building block to your socially empowered business.  ~  D




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    Top 5 Apple BlockBusters and Reasons iPad Rules the Tablets in 2013

    Top 5 Apple BlockBusters and Reasons iPad Rules the Tablets in 2013 | The Social Media Learning Lab | Scoop.it

    If there's one thing that Apple has been getting right, it is their ability to create beautiful, easy-to-use blockbusters.


    To build a great business, it's all about creating a great product that people love for how it improves their lives.


    There’s much more to love about Apple than there is to hate,” says Cam Bunton, a technology blogger who confirms my own experiences of Apple’s top five products:


    1. The iPhone  


    2. The App Store   Who knew that an on-line app store launched by Apple in 2008 would be it.  Now I regularly update my apps, deleting some I don’t use, moving up the keepers to the front pages on my iPhone and iPad.  Cam says,“There are now over half a million apps, and the variety and quality is unmatchable.”   If there’s an app you want, it’s likely you’d be downloading it from Apple’s app store. 


    3. The iPad   The 2013 statistics on the iPad, and my own analytics via Google,  blew me away!


    4. The MacBook Air  ...without being a world traveler.  The Air is a full function, heavy duty computing machine with the heft of the classic Apple brushed steel cover, full keyboard and the great display of the MacBook Pro.  


    5. The ever improving Apple iOS   ... the current iOS ...is magnificent.  The seamless sync of my calendar, email, social media with my Google Apps works great.







    Deb Nystrom, REVELN's insight:

    This is one of my own tech blog posts.  Blockbuster products, like the iPod when it hit the streets, really got the world's attention.  ~  Deb

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    7 Steps to Ignite Your Social Media ROI - Infographic

    7 Steps to Ignite Your Social Media ROI - Infographic | The Social Media Learning Lab | Scoop.it

    Social Media ROI - how to Ignite Social Media (RT @Lexis_Kreationz:  http://t.co/cYG7w4e0...)...

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    3 Crucial Elements to Turn Social into Business: Open Space with the Coaches, Results! Video « Reveln Consulting

    3 Crucial Elements to Turn Social into Business: Open Space with the Coaches, Results! Video « Reveln Consulting | The Social Media Learning Lab | Scoop.it

    It's time that I get more intentional about driving traffic to my website using social media the right way.  Somebody said this. Oh, it was you, Deb.


    Said in so many words, it's clear that professionals, these days, are just about ALL participanting in social media.   This group of professional coaches, for example, on our informal tally, are there, except for one.   They are also very interested in how to become better business people in using social media appropriately.


    This blog post, my own, this time, provides the proceedings from the workshop, "Social Business for Connection, Livelihood and Fun."  


    I've just updated the original handout to a new one that is download-friendly.  It features our simple strategy for Social Business:



    Enjoy and let me know what you think!    


    ~  Deb, Reveln Consulting and

    owner, The Social Media Learning Lab

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    How to Power those Connections: Business Networking that Works via LinkedIn - Forbes

    How to Power those Connections:  Business Networking that Works via LinkedIn - Forbes | The Social Media Learning Lab | Scoop.it

    "Using LinkedIn to create a network that you can really do business with, in the emerging "gig' economy."

      


    Good reminders on building traction and just-in-time contacts, including travel connections. I've set up open invites for places where I travel, after making connections at conferences, just as Neal suggests. ~  Deb

      

    _______________________

       

    It’s important because half of us won’t be in jobs within 8 years.
    _______________________


    Excerpted: 

      

    It’s important because half of us won’t be in jobs within 8 years. We’ll be part of what Susannah Breslin calls the “gig” economy: small, micro-businesses highly dependent on our personal brand value and our connections for revenue!


    ...The reality...is we all need new ways to convert weak ties into business.


    Here are more excerpts from the featured interview with Neal Schaffer who has written “Maximizing LinkedIn for Sales and Social Media Marketing” providing insider tips on...converting weak ties into strong.


    _______________________

       

    That is the supreme value of my LinkedIn connections, ...activate them...when I need them.

    _______________________



    NS: “I look at my current LinkedIn network as something inbetween a following and a community.  ...my LinkedIn connections provide me something that no other social network has: The ability to activate my Professional Graph, on demand, when I need to reach out to someone after finding them on an Advanced People Search.


    That is the supreme value of my LinkedIn connections, ...activate them...only when I need them.


    ...I activate my LinkedIn network ...when I travel. I can easily search for my connections who live in a certain area and contact them in hopes of visiting them. This has led to many great networking events and new acquaintances, including one who introduced me to a Japanese publisher for whom I am currently negotiating a book deal.


    All of this happened because of

       

    1) my proactive engagement,

      

    2) the LinkedIn functionality and

       

    3) the fact that the demographic on LinkedIn is professional and more homogeneous in its professional nature than you will find on other social networks.”


    Read the full post here.  Photo credit: by Detlef La Grand, Flickr CC

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    Demystifying social media, big business trends and structuring - McKinsey Quarterly

    Demystifying social media, big business trends and structuring - McKinsey Quarterly | The Social Media Learning Lab | Scoop.it

    "A McKinsey trio of writers call out how the vast majority of executives have no idea how to harness social media’s power, as well as how senior leaders can harness it to shape consumer decision making more predictably."


    The commentary on the article are also illuminating, including these two:  "B2B has certainly been a slow adopter but we’ve seen a dramatic shift in just the last year...."


    and


    ...It is no longer about how your CMO [Chief Marketing Officer] uses social media. It is about “Is your organization social-media ready?“

     

    Excerpted:

     

    [Social Media] is much more than ...another form of paid marketing, and it demands more too:

    • a clear framework to help CEOs and other top executives evaluate investments in it,
    • a plan for building support infrastructure, and
    • performance-management systems to help leaders smartly scale their social presence.


    Companies that have these three elements in place can create critical new brand assets (such as content from customers or insights from their feedback), open up new channels for interactions (Twitter-based customer service, Facebook news feeds), and completely reposition a brand through the way its employees interact with customers or other parties.


    The article includes a series of five video narrations, by David Edelman from McKinsey's Digital Marketing Strategy group.

     

    Read more via: McKinseyquarterly.com  (may require free membership)  https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Demystifying_social_media_2958


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    B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn

    B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn | The Social Media Learning Lab | Scoop.it

    If you aren't yet into social media in delivering your B2B services & products, here's what to consider, even if your product isn't as fun as Japanese watermelons.


    "...Everyone is spending more time online both looking for information & communicating with others."  What are the implications for B2B Social Media engagement?


    Excerpted from this post:

    • Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there.   ...  "there was a watermelon grower who sold one of his watermelons simply through a conversation on his Page’s wall."
    •  It is more important for a B2B company to be blogging....not about your products or information t– but about issues that are facing your industry, unique ways in which your customers use your products to solve common issues, or even stories about your company’s history or culture – [create a] a “social” voice [for] conversations that are happening online.
    • Creating a LinkedIn Group - to create a unique industry community so that you can lead the conversation, become perceived as the thought leader in your industry, and indirectly “market” your company to the 150 million professionals that spend time on LinkedIn. LinkedIn is now the 12th most visited website in the world.
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    How to use LinkedIn groups to Build Your Business

    How to use LinkedIn groups to Build Your Business | The Social Media Learning Lab | Scoop.it

    This post offer five ideas on what to talk about in LinkedIn.


    LinkedIn can help you find new prospects and discover more about them before you even think about 'selling'.


    Excerpted from | Joined Up Business Networking


    What should I say in LinkedIn discussions?

    It’s important to add to the discussions in the groups, rather than .. (lurking).


    Respond to discussions where you have some knowledge, or experience; maybe answering a question on something you know a lot about, or have tried in the past (whether it worked or not), maybe you can recommend somebody that knows the answer.



    What discussions should I start?
    If you blog, using some of your blogs (not every blog) as the basis for a discussion 

    Putting links to industry news that is related to your business and starting discussions on them. This is great as it doesn’t involve you in writing material!


    Finding that material can be quite easy too....



    Via Rami Kantari
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    How do You Use LinkedIn? [INFOGRAPHIC]

    How do You Use LinkedIn? [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it
    LinkedIn continues to be the powerhouse business networking site circa 2012. It can also serve as a first website & Hubspot for small business owners & professionals.
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    Business having their own social networks is more profitable than Facebook, new research findings | Univ. of Michigan

    Business having their own social networks is more profitable than Facebook, new research findings | Univ. of Michigan | The Social Media Learning Lab | Scoop.it

    New research:  Businesses make even bigger profits when they have their own virtual brand community, vs. Facebook and twitter social networks.


    Yes, it continues to be all about relationships and community.


    Excerpted:


    New research from professors at the suggests a significant payoff for companies that set up their own online communities.


    Puneet Manchanda, Professor of Marketing at the Michigan Ross School of Business. and Ross School colleagues Grant Packard and Adithya Pattabhiramaiah use data from an unnamed retailer of books, CDs and DVDs, they found a 19 percent bump in incremental revenue from customers after they joined the online community.

    Manchanda calls this revenue "social dollars."


    The study, one of the first known to examine empirical evidence of social network outcomes, shows this spending persists over time, well after the novelty of joining the network wears off, and doesn't cannibalize between channels.


    In this case, the company sells products both online and in stores, and network members spent more in both venues.


    The spending increase came via more frequent purchases, rather than bigger receipts.


    More via:  Univ. of Michigan News Service

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    Blogging & Curation, Business Lessons Learned using Traditional and New Social Media Tools | LA2M

    Blogging & Curation, Business Lessons Learned using Traditional and New Social Media Tools | LA2M | The Social Media Learning Lab | Scoop.it

    Are you a small to medium business owner?  If so, what are the best choices to leverage  current & NEW social media tools, from blogging mainstays to newer curation tools like ScoopIt, Quora, Pinterest, paper.li & tech.li?


    JT & I presented what we've found useful in our paths as independent consultants and business owners.


    We have shared our tools and learning to demystify the blog and/or curate process and have provided practical examples as well as what we have each achieved in just the past two years.


    Learn how social media "traditional" blogging tools (Wordpress, Twitter, LinkedIn) as well as newer social media curation tools (ScoopIt, Pinterest, paper.li) can help your business grow.


    Get first-hand exposure to how these tools are applied. Our videos and powerpoint slides will help you answer:


    What would be best for me to grow my business and help me move from an unknown to becoming a true partner to my customers?


    Deb Nystrom of Reveln Consulting delivers large-scale innovation, change leadership and organization development consulting and coaching support to executives. Deb leverages her message and brand across multiple social media channels and networks.


    Co-presenter, JT Pedersen, is a product strategist and provides management consulting in the software space. He has become a recognized blogger, sought-after book reviewer, and writer for Tech.li.


    Presentation Level: Intermediate


    Here's the link to our newly archived full presentation:  My YouTube video (at the bottom), UStream archive & slides:

    http://la2m.org/events/blogging-curation-business-lessons-learned-using-traditional-and-new-social-media-tools

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