The Social Media Learning Lab
3.5K views | +1 today
Follow
The Social Media Learning Lab
Learn to be the type of person online that others would want to follow. Devote 20 minutes a day to have clients calling you. For the BEST of the BEST curated news in performance, change, agile learning, innovation, motivation, social media and careers, SUBSCRIBE to Reveln.com/Tools/
Your new post is loading...
Your new post is loading...
Scooped by Deb Nystrom, REVELN
Scoop.it!

Instagram drives 2.5 million brand interactions during New York Fashion Week

Instagram drives 2.5 million brand interactions during New York Fashion Week | The Social Media Learning Lab | Scoop.it

Instagram was at the center of the runway with marketers giving their audiences exclusive access to your average Jane through photos and 15 second video clips.  Nearly 100,000 New York Fashion Week related photos were shared by more than 33,000 unique Instagram users.

The top ten branded Instagram accounts ...drove 2.5MM+ interactions on Instagram from February 6th – February 13th and averaged about 7 posts per day.
 


...Michael Kors was the overall brand winner.....their NYFW photos generated 37,448 interactions (likes + comments) per photo, more than 2x than the runner up, Nasty Gal (14,273).

 

Related tools vy Deb:


Deb Nystrom, REVELN's insight:

I love the ease and easy integration of Instagram. The power of a well tuned "killer" app is proven by this NYFW example - visuals, especially exclusives and timely ones, rock!  ~  D

more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

United Way Worldwide Case Study | Skyword

United Way Worldwide Case Study | Skyword | The Social Media Learning Lab | Scoop.it
Skyword spoke with United Way about its content campaign to learn how the brand uses Skyword's content marketing platform and services to fuel results.
Deb Nystrom, REVELN's insight:

A business partner, Leslie McGraw, connected with the Social Media Learning Lab, writes for Skyword and can vouch for their services.  Here's a useful case study (downloadable in .pdf form) of how a large organization organizes their messages from their large group of non-profits to speak to the world.  ~  D

more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from Digital Presentations in Education
Scoop.it!

How To Turn Your Handwriting Into A Font

How To Turn Your Handwriting Into A Font | The Social Media Learning Lab | Scoop.it

Add the ultimate personal touch: turn your handwriting into a font, thanks to MyScriptFont.


Via Baiba Svenca
Deb Nystrom, REVELN's insight:

This is a great way to add personalized impact to your on-line brand.  ~ Deb

more...
SchoolandUniversity's comment, May 27, 2013 1:18 AM
thanks !
LucaVanin's curator insight, May 27, 2013 3:36 AM

Anche se non di tutte le scritture farei un font! :-)

Dawn Crotteau's curator insight, June 15, 2015 5:17 PM

Interesting arrticle.

Scooped by Deb Nystrom, REVELN
Scoop.it!

50 Awesome Women Entrepreneurs to Follow on Twitter, SheBrand's Top List

50 Awesome Women Entrepreneurs to Follow on Twitter, SheBrand's Top List | The Social Media Learning Lab | Scoop.it

This is worth a look, if nothing more than just to learn what "clarity of message" is all about.


This list of 50 'awesome; women entrepreneurs on Twitter is useful, to learn abour women who have built thriving businesses, powerful brands, clarity of message and a strong online presence.


From the SheBrand list of 50 Awesome Women Entrepreneurs, this is worth a look, if nothing more than just to learn what "clarity of message" is all about, especially on the Twitter 140 character social media platform.


Examples:  

@adventuregirl: Stefanie Michaels, has carved a unique niche in the world of travel and entertainment. Her website, AdventureGirl.com, has been utilized by millions looking for tips on exciting places to visit.


@alibrown: Ali Brown is a powerful voice for women’s entrepreneurial success and was ranked on the Inc. 500 list of fastest growing companies in 2009, named one of 2010′s Enterprising Women of the Year by Enterprising Women Magazine


@AmberCadabra: Amber Naslund is a communications and business strategist, and the co-founder of Sidera Works, a social business consultancy that helps companies adapt to the complex business implications of the social web. Previously, she was the VP Social Stragegy for Radian6, a social media monitoring and engagement platform. 


See the full list here:   50 Awesome Women Entrepreneurs
You Should Be Following on Twitter

more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from Social Business Trends
Scoop.it!

Enhanced Profile Pages · Twitter for Business

Enhanced Profile Pages · Twitter for Business | The Social Media Learning Lab | Scoop.it

News:  Enhanced twitter profile pages are currently available to a small selection of brands; they will be rolled out more broadly in the coming weeks and months.

 

An enhanced profile page increases your brand’s Twitter presence by prominently featuring your most important content and visually branding your page.


Your enhanced profile page is completely public — users can view it without joining or logging into Twitter. 


Deb:  This is not unlike the large new banner feature om the new Facebook timeline enhancement.  Is it any surprise this was announced in December 2011?  


Via The New Company
more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

Does your email address say you're a rube?

Does your email address say you're a rube? | The Social Media Learning Lab | Scoop.it

Opinions are often formed by many subtle factors. Can your email address sink you in the eyes of the tech glitteratti?

   
_____________________
   
[ Does your email tag you as ] from the eighties, perhaps someone's grandfather, or...an out-of-touch father-in-law?
_____________________
   

Simple test, think fast. What are your first impressions?

  • dloudon22@gmail.com
  • dloudon22@cfl.rr.com
  • dloudon22@aol.com
  • dickloudon@facebook.com
  • dloudon22@greenmtnbb.net
  • dick@dickloudon.com

 

The first email address, ....seems perfectly normal. The only red flag is the idea that there are 22 other dloudons, ...... you weren't creative enough to come up with a unique name. You lose a point, but you still seem reasonably current. [UNLESS you] used beerlover@gmail.com or marysdad@gmail.com....


dloudon22@cfl.rr.com and dloudon22@greenmtnbb.net

===> definitely shows you as a rube, because you'd have to change your email address if you move. It doesn't demonstrate that you care deeply about your email address. You just took what you were given.


dloudon22@aol.com = you're a bed and breakfast owner from the eighties, perhaps someone's grandfather, or at the very least an out-of-touch father-in-law.


dickloudon@facebook.com

...you're probably too into Facebook...and you spend half your salary on in-game purchases of extra radishes so your farm will grow faster.

You're too risky.


dick@dickloudon.com


.... if you've filled out your self-promotional space properly (and that probably also means you're @dickloudon on Twitter), then you're probably quite a good candidate for the gig.

    
You know how to register a domain, set up a site, promote yourself, and do it tastefully.


Related tools by Deb:


    
Deb Nystrom, REVELN's insight:

Heh, I posted something like this on Facebook back in 2010.  In 2014, it is still SO true.  And I I still have friends with those ancient aol.com addresses out there.   ~  D

more...
No comment yet.
Rescooped by Deb Nystrom, REVELN from Transmedia: Storytelling for the Digital Age
Scoop.it!

5 Tips to Design the Best YouTube Channel Page

5 Tips to Design the Best YouTube Channel Page | The Social Media Learning Lab | Scoop.it

Bob Al-Greene:  "There's a science to setting up the perfect YouTube channel page. Get the lowdown on crucial elements."


1. Post a great channel trailer.

...Don't tell people what you do — show them.



3. Pick the right icon.


....select something that will look good at very small resolutions....this tiny piece of real estate is your best bet for pulling viewers to your channel page.



Via The Digital Rocking Chair
Deb Nystrom, REVELN's insight:

Video & visuals are powerful.  These are handy tips for understanding how to make the most of video's power.  ~  Deb

more...
Dolly Bhasin 's curator insight, May 29, 2013 10:09 AM

Youtube has become the common man's channel for story telling!

Brad Tollefson's curator insight, June 18, 2013 8:08 PM

Here you go...

Scooped by Deb Nystrom, REVELN
Scoop.it!

How to Take Advantage of LinkedIn, Your Profile & ID Tags

How to Take Advantage of LinkedIn, Your Profile & ID Tags | The Social Media Learning Lab | Scoop.it

Nikki Little has shared a great slide deck on being proactive with LinkedIn via identitypr.com.

  

If your clientele is well represented on LinkedIn, via the HubSpot example above, one sample of Nikki's slides, what are you waiting for?

  

Nikki shares examples step by step.

  

My own experience is that LinkedIn has been fruitful and rewarding in building my own client base over the last five years.

  

NOTE:  Nikki Little and I are both on the program at the upcomingSeptember 13th Women's Exchange of Washtenaw Forum 2012, Empower Michigan.

  

I've written more about the upcoming WXW Forum on my other mini-blog, via 

  

  • ...using extrovert, introvert to describe a person is like using our known solar system to explain the universe. It's a way to begin, but there's a lot more out there.  ~  Deb


Come join us!


Thanks again Nikki for the helpful Slideshare.


~ Deb


PS:  


Check out my LinkedIn profile here if you want to see my own evidence of building connection and communicating on LinkedIn.  


I also run about 5-6 groups on LinkedIn, in my spare time.  Check out our OPEN, free Social Media Learning Lab group on LinkedIn here.

The Social Media Learning Lab is also represented:

 

and a few other places.


more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

The Hidden ROI of Social Media, making it worth your investment

The Hidden ROI of Social Media, making it worth your investment | The Social Media Learning Lab | Scoop.it

“How can I quantify my limited time and stretched resources and be assured of a return?”  … the short answer is, you can’t.  And, it still can be well worth it.


This short piece goes along with the ROI trend I've been curating in social media, and includes the author's two favorite examples of intangible but valuable return on social media investment


Excerpt:  

You cannot be assured of a definitive, predictable ROI from social media, no matter the size or your business or nonprofit.


This is true even if you are Proctor & Gamble, “the world’s largest marketer” (according toBusiness Insider) with a $10 billion annual ad budget.


P&G recently laid off 1,600 staffers in its marketing department to dedicate more resources to its social networks – but it’s impossible to know (yet) how this has affected sales.


1. Establishing yourself as a Thought Leader. Share your abundance of useful information that people want to read.  Examples with sizable social media followings:


  • Chris Brogan is a thought leader in social media, advising us in how to use social media and social networks to build relationships and deliver value.
  • Becky McRay of Small Biz Survival. She writes about small business and rural issues, based on her own successes and failures.” 
Read the full article here, including Julia Campbell's second example of engaging with dedicated Brand Ambassadors.
more...
No comment yet.
Scooped by Deb Nystrom, REVELN
Scoop.it!

Social Media Survey with a Surprise: 92% Of Companies Using Social Media | Jeffbullas's Blog

Social Media Survey with a Surprise: 92% Of Companies Using Social Media | Jeffbullas's Blog | The Social Media Learning Lab | Scoop.it

Jeff Bullas spent a bit more time reviewing this Social Media report than he had planned, finding the "revelations compelling."  Those uses of the "R" word got my attention: Research & Revelation:


  • The study was focused on social media utilization – not on adoption.  It's how people and companies are using social media in a work context today.
  • Companies judge social media success by:
  1. Website traffic increase 61%
  2. Engagement with prospects 57%
  3. Brand awareness 54%
  4. Engagement with customers 50%
  5. Revenue 42%  (ROI is NOT the top spot)
  6. Brand reputation 42%
  7. Prospect lead volume 36%
  8. Prospect lead quality 33%
  9. Useful product feedback 23%
  • 46% of US adults now participate in social networks, and a quarter do so weekly, make it increasingly difficult to pigeon-hole social media as something relevant to only specific demographic groups or personal vs. work lives.


It's a juicy, hefty post.  But here's the surprise.  It was written in 2009!


A more current report:


10 Things You Must Know about the State of Social Media in 2011

features these factoids:


Social Networks “were” Superficial but are Now Serious Business


Social networking sites reach 82% of the world’s online user population.

  • In 2011, social networking accounts for 19% of all time spent online.
  • In 2007 it was only 6%

The global reach of social networking

China – 53%

USA – 98%

Australia – 96%


Growth & Platforms

  • One in every 7 minutes spent online is on Facebook
  • Twitter now reaches 1 in 10 Internet users. and is a significant real time news platform whenever a major news item breaks
  • Users aged 55 and older is the fastest growing segment in social networking usage.
  • Google+ became the fastest growing social network in history and reached 25 million users in less than 30 days.  (Facebook took 36 months & Twitter 33 months to reach that number.)
more...
No comment yet.