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Rescooped by Deb Nystrom, REVELN from Content Curation World
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Add Value & Perspective If You Curate: Newbie Mistakes with Scoopit Links on Twitter

Add Value & Perspective If You Curate:  Newbie Mistakes with Scoopit Links on Twitter | The Social Media Learning Lab | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it....


Marty - comment I wrote on Dr. V's blog

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content Olog.N Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing b


I was taught NOT to pass through links on Scoop.it early on by the great curator @Robin Good . Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet.


Related tools & posts by Deb:

      

  • Stay in touch with Best of the Best news, taken from Deb's  NINE multi-gold award winning curation streams from @Deb Nystrom, REVELN delivered once a month via email, available for free here,via REVELN Tools.

          

       


Via Martin (Marty) Smith, Robin Good
Deb Nystrom, REVELN's insight:

Well stated.  Make sure your ScoopIt has substance to it, features your expertise and perspective, and is NOT simply a pass through.   If you know what you are curating, and COMMENT on it, share your perspective, then you can scale, as mentioned above.  ~  D

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Karen Dietz's comment, August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's curator insight, August 22, 2014 2:25 PM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
Rescooped by Deb Nystrom, REVELN from An Eye on New Media
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How to Setup a Wordpress Blog in 5 Minutes

How to Setup a Wordpress Blog in 5 Minutes | The Social Media Learning Lab | Scoop.it

I started my blog using WordPress and I have found it a platform that makes it easy to own and publish your own content online.

 

It is the foundation to the success of this blog which currently receives over 300,000 hits per month.

 

If you’re looking for an easy way to create a web presence and start sharing your ideas online, the best way to do this is to create a blog. Millions of users around the world already express themselves and share their thoughts by means of their personal blogs.

 

The advantage of having your own WordPress blog that is self-hosted is that you own it.

 

It is good to have a Facebook “page” or a Tumblr blog but they are owned by someone else and you can have a web presence there but under their “Terms and Conditions” It is basically a rental.


Read more at http://www.jeffbullas.com/2012/06/17/how-to-setup-a-wordpress-blog-in-5-minutes/#bU4ViejLGudrGCSo.99


Via Martin Gysler, Ken Morrison
Deb Nystrom, REVELN's insight:

I've used Posterous as one of the easiest to set up blog platforms, based on it's amazing integration of video, photo, audio & documents) over the past 3 years - vs. Wordpress, not so much.  However, the "you own it" aspects of doing this come home to roost as Posterous founder Sachin has been recruited to Twitter, along with Posterous, and things are changing.

So now a "back-up" button appears for Posterous, and it may be a good time to transport Posterous over to Wordpress to self-host what you have, as an example of this post above.

Google Analytics on Wordpress is amazing, and Jetpack is a easy, souped up tool for easy analytics and social media integration.

~  Deb 

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Alfredo Corell's curator insight, February 10, 2013 7:22 AM

Brilliant step-to-step simple summary. I'm thinking in starting a Wordpress Blog more easyly now. Thanks!!!

Paul's curator insight, February 11, 2013 10:04 AM

I love word press and we use it for our school blog http://stgregory.edublogs.org/  ;

dakinane's curator insight, February 27, 2013 5:17 PM

Both org and .com variants of Wordpress are a delight to use, I have sued them for years, had to abandon my hosted Wordpress blog when I upgraded my website.  I miss it.

Rescooped by Deb Nystrom, REVELN from The Evolving World of Marketing
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How to generate revenue from blogging and content marketing

How to generate revenue from blogging and content marketing | The Social Media Learning Lab | Scoop.it
An infographic highlighting the revenue generating opportunities of content marketing...


**Companies that blog get up to 55%more traffic


**They also get up to 97% more inbound links (which search engines like!)


**They can get up to 434% more indexed pages in search engines


**Blogging companies get up to 25x times more business leads


Selected by Jan Gordon covering "Content Marketing, Social Media & Beyond"


Read article here: [http://bit.ly/ILHdyz]


Via janlgordon
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B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn

B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn | The Social Media Learning Lab | Scoop.it

If you aren't yet into social media in delivering your B2B services & products, here's what to consider, even if your product isn't as fun as Japanese watermelons.


"...Everyone is spending more time online both looking for information & communicating with others."  What are the implications for B2B Social Media engagement?


Excerpted from this post:

  • Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there.   ...  "there was a watermelon grower who sold one of his watermelons simply through a conversation on his Page’s wall."
  •  It is more important for a B2B company to be blogging....not about your products or information t– but about issues that are facing your industry, unique ways in which your customers use your products to solve common issues, or even stories about your company’s history or culture – [create a] a “social” voice [for] conversations that are happening online.
  • Creating a LinkedIn Group - to create a unique industry community so that you can lead the conversation, become perceived as the thought leader in your industry, and indirectly “market” your company to the 150 million professionals that spend time on LinkedIn. LinkedIn is now the 12th most visited website in the world.
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Scooped by Deb Nystrom, REVELN
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A Quick Guide to Tumblr for Business - 2012 the Year of the Visual Platform

A Quick Guide to Tumblr for Business - 2012 the Year of the Visual Platform | The Social Media Learning Lab | Scoop.it
There's a very engaged Tumblr audience waiting to see your content. Here are some tips to help you get started.


I'm not a Tumblr fan.  Posterous, a competitor, is my thing.  Yet, here I go.  I'll be creating my first Tumblr blog, for a good purpose, just to better understand its phenomenal growth, similar to Pinterest.  (I've got 25+ boards on Pinterest.)


Excerpt:


With the rise of Pinterest and Tumblr's astounding growth, it seems that 2012 may be the year of the visual platform. Tumblr surpassed 15 billion monthly pageviews in January, and Pinterest is driving some serious traffic to retailers.


We've already covered some best practices for brands on Pinterest, but if you're looking to mix up your content creation, try Tumblr.


To date, there have been 16,827,658,845 posts on the site, so isn't it time you get it on the action?

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Rescooped by Deb Nystrom, REVELN from Agile Learning
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Curation & Blogging, Business Lessons Learned & Curator Prescience, 2012

A choice in social media for business today is blogging or curation, or some of both, or developing a hybrid. How do you make smart choices among traditional and the newest social media tools?


Curation to deal with Social Media Overload:  It's a theme in my new, tailored video presented this month to the local Lunch Ann Arbor Marketing, @LA2M group, focusing on the differences between blogging and curation.


Curation is not filtering, it's not aggregating, it's functioning as a librarian of current and classic content, which allows others into the curation process curate with you, to help avoid "filter bubble" syndrome (I've blogged & have a Move.on video on the subject.)  ScoopIt enables the co-creation curation function as one of the newer curation platforms out there.


I also mention in my video, both Beth Kanter, a respected blogger in non-profit circles, and Robin Good, who was just interviewed by Beth as listed in this curation stream.  This seems to be a prescient convergence to me.


LA2M also archives most of their presentation, so my presentation partner, JT, has his slides and our UStream video archived here, so you can access our combined, recent curationg presentation.


What do you think about curation?  What are your questions?


~ Deb   


PS:  For more about the work I'm doing in change, innovation & social media learning, search on Deb (Nystrom) and REVELN, you'll find me and then, if you'd like, comment, and I'll be able to find you.


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How I got started with the easiest blogging platform ever, Posterous: SocMediaLearnLab's Channel - YouTube

How I got started with the easiest blogging platform ever, Posterous:  SocMediaLearnLab's Channel - YouTube | The Social Media Learning Lab | Scoop.it

Here's how to use even your earliest video efforts and make them better. This was shot using my business partner's video camera. I have used it for teaching in two of my on-line social media classes regardless of not getting things quite right -- yet.


The most important lessons here for me were to:


1) Make it fun and educate yourself in the process,


2) Just DO it - walk past the excuses of not the right clothes, not the right time! Instead, seize the day, seize the moment.


3) Being a finisher in a world of starters... There are ALL those people out there who haven't tried, haven't done, haven't started.


You have evidence, with something like this, that you CAN get started and LAUNCH.


Here's the link to the video.


Note: This is my 2nd, business "YouTube" channel. I created it in about 30 minutes.  I have 3, including my first I use for fun.


This video was the first one I converted to play on this channel, and the second one I loaded here. It can be done!


I edited this VERY early effort to make it a little more instructional using iMovie'11

Remember to TAG your videos so they can be found easily on YouTube! You can also add annotations to your YouTube video that can be easily updated.

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Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
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Create Dynamic Headlines to Draw Your Readers In - Here's How

Create Dynamic Headlines to Draw Your Readers In - Here's How | The Social Media Learning Lab | Scoop.it

Headlines thatinspire a click uaing a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

            
H is for helpful.

     

E is for emotion.
…we evoke emotion by appealing to the two most prevalent drivers of behavior: achieving pleasure and avoiding pain.

  • Are You Able to Tell When Your Pooch Says, “I Love You?”
  • Doesn’t it Suck When Your Bounce Rate Goes Up?

     
A is for ask.
…Ask a question your target audience wants to know the answer to.

  • Where Are the Best Places to Vacation with Your Pets?
  • How Do You Write More Magnetic Headlines?

    

D is for do’s and don’ts.
…Deliver tactics that do or don’t work for a task your audience needs to understand.

  • What to Do When Your Puppy Won’t Stop Digging Up Your Yard.
  • Five Mistakes You Don’t Want to Make on Your Home Page.


L is for list.
I is for inspire.
N is for nightmare.
E is for empathy.

        

- See more at: http://feldmancreative.com/2013/12/headlines-9-letter-cheat-sheet-writing-winner-every-time/#sthash.iTT3n2GT.dpuf


 

Related posts & tools by Deb: 


  • Don't miss a thing:  Stay in touch with the Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.
         

Via janlgordon
Deb Nystrom, REVELN's insight:

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/


~  Deb

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janlgordon's curator insight, December 10, 2013 4:29 PM

This article is by Feldman Creative  on a topic that is near and dear to my heart - the headline.


As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.


There are great tips in here


Here are a few that caught my attention:


E is for empathy.


Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.


"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.


 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.


"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/Jc464j]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
harish magan's curator insight, December 23, 2013 9:24 PM

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

 

There are great tips in here

 

Here are a few that caught my attention:

 

E is for empathy.

 

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

 

"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success.Of course, you need insights into how your readers define success. When you have them, speak to them.

 

 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

 

"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti coveringCuration, Social Business and Beyond


Scooped by Deb Nystrom, REVELN
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Finally, Easy Stuff for WordPress: 6 Reasons to Install AND USE the WordPress Jetpack Plugin

Finally, Easy Stuff for WordPress:  6 Reasons to Install AND USE the WordPress Jetpack Plugin | The Social Media Learning Lab | Scoop.it

"This review of Jetpack got me over my doldrums and disaffected non-blogging status with my WordPress website.  It's a very handy and FREE set of tools!"


I've implemented the social media integration already via my self-hosted Wordpress site: REVELN.com.   This social media share plug-in element IN PARTICULAR is EASY.  Finally, Wordpress!   

Glossy, media rich platforms that don't so much need the heavy lifting of html like Posterous and Tumblr still dazzle, but at least WP is catching up with this fantastic plugin pack with it's very own navigation menu.

Why, I might even mini-blog this and pin it on one of my 45 Pinterest boards.  Heh, and you might think I'm kidding.


Below is the #1 reason from the Jetpack review on why Wordpress users will want to take a look at this cool plugin pack.  


Excerpted:


1. Easy to Install, Setup, and Learn

Jetpack could not be easier to install and set up, considering how many different benefits it provides.


To install it, just go to Plugins –> Add New and then type “jetpack” into the search box. It’ll be the first result.


Hit “Install Now” and you’re ready to go (unless you need to create a WordPress.com account, which is necessary so you can link it with your blog and Jetpack).


Once you’ve got the plugin activated, it will create its own dashboard nav bar menu section right at the top.


If you want to see the social media I now am using, thanks to JetPack, which made it EASY, go to THIS blog post, "Open Space on Speed: Social Business with the Coaches, Results! Video"  and scroll down to the bottom.  


  • Note the social media icons and ease with which you can comment and share!  (And DO feel free to share with comments! :-)


===


Enjoy.  There's something there for just about everyone, it seems.


~  Deb  

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Rescooped by Deb Nystrom, REVELN from EPIC Infographic
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How to Write the Perfect Blog Post [Infographic]

How to Write the Perfect Blog Post [Infographic] | The Social Media Learning Lab | Scoop.it

"Here's a diagrammed block by block handy infographic with all the good stuff:  What Comprises the Perfect Blog Post."

 

Excerpts, infographic:  How do you about writing the perfect blog post?   From Derek Halpern of Social Triggers we have a handy visual representation of the key elements that make up the perfect blog post including:

  

  • attention-grabbing headlines,
  • key insights,
  • soundbites,
  • connecting with the readers emotions, and
  • a few call-to-actions

   

Result:  An effective and well, perfect blog post.


Via Jonha Revesencio
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10 Reasons Business Blogging is Better than Facebook [Infographic]

10 Reasons Business Blogging is Better than Facebook [Infographic] | The Social Media Learning Lab | Scoop.it

A lighthearted 'Top Ten' list by Patricia Redsicker advocates why business blogging is better than Facebook marketing.


From my own experience and in listening to digital strategists, it is generally best to drive all traffic to your website and mailing lists opt-in offerings.

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Rescooped by Deb Nystrom, REVELN from Change Leadership Watch
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Newsjacked! Komen without a communications strategy allows the public to define the dialog

Newsjacked! Komen without a communications strategy allows the public to define the dialog | The Social Media Learning Lab | Scoop.it

It is a current, cautionary tale about social media timing.


Regardless of where you may stand on the issues, once thing is clear from the Beth Katner post cited here - define the conversation, or your public will do it for you..


The photo of PINK items on this post is being shared widely via Pinterest, Facebook an in other LARGE social media channels in protest to the Komen news about funding for breast cancer screening and Planned Parenthood.  


Current update: 

Planned Parenthood gains $650,000 in 24 hours, enough to replace the lost funding from the Susan G. Komen Race for the Cure Foundation.  Source:  The Washington Post

From Beth's network, Kivi Leroux-Miller lays out a case study documenting the social media response and provided an analysis about why it happened. As Kivi says,


Excerpted:


“This is what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy, stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand."


Watch and learn, so you don’t make the same mistake on whatever hot button issues your organization might be wading into.


Kivi has also written about “newsjacking” the technique of piggy backing on a crisis to get more media attention.


Kivi's blog post, featuring her newsjacking timely example, was about a lack of response by the Komen organization to a viral / big news story.    Sorry, regardless of your personal views of this situation, the BIG cautionary tale here is that ignoring social media only makes the situation worse.  Here's Kivi's newsjacking Komen story, to wit:

  • I really didn’t think about the newsjacking potential of the post until I got into writing the commentary, and decided to really call out Komen for the lack of responsiveness to their supporters. 
  • I knew it would be a good lesson for my blog readers, but then mid-morning, Komen posted on Facebook (but still not on Twitter), and I found the response to be really lacking given the outrage.
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Blogging & Curation, Business Lessons Learned using Traditional and New Social Media Tools | LA2M

Blogging & Curation, Business Lessons Learned using Traditional and New Social Media Tools | LA2M | The Social Media Learning Lab | Scoop.it

Are you a small to medium business owner?  If so, what are the best choices to leverage  current & NEW social media tools, from blogging mainstays to newer curation tools like ScoopIt, Quora, Pinterest, paper.li & tech.li?


JT & I presented what we've found useful in our paths as independent consultants and business owners.


We have shared our tools and learning to demystify the blog and/or curate process and have provided practical examples as well as what we have each achieved in just the past two years.


Learn how social media "traditional" blogging tools (Wordpress, Twitter, LinkedIn) as well as newer social media curation tools (ScoopIt, Pinterest, paper.li) can help your business grow.


Get first-hand exposure to how these tools are applied. Our videos and powerpoint slides will help you answer:


What would be best for me to grow my business and help me move from an unknown to becoming a true partner to my customers?


Deb Nystrom of Reveln Consulting delivers large-scale innovation, change leadership and organization development consulting and coaching support to executives. Deb leverages her message and brand across multiple social media channels and networks.


Co-presenter, JT Pedersen, is a product strategist and provides management consulting in the software space. He has become a recognized blogger, sought-after book reviewer, and writer for Tech.li.


Presentation Level: Intermediate


Here's the link to our newly archived full presentation:  My YouTube video (at the bottom), UStream archive & slides:

http://la2m.org/events/blogging-curation-business-lessons-learned-using-traditional-and-new-social-media-tools

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