Create Dynamic Headlines to Draw Your Readers In - Here's How | The Social Media Learning Lab | Scoop.it

Headlines thatinspire a click uaing a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

            
H is for helpful.

     

E is for emotion.
…we evoke emotion by appealing to the two most prevalent drivers of behavior: achieving pleasure and avoiding pain.

  • Are You Able to Tell When Your Pooch Says, “I Love You?”
  • Doesn’t it Suck When Your Bounce Rate Goes Up?

     
A is for ask.
…Ask a question your target audience wants to know the answer to.

  • Where Are the Best Places to Vacation with Your Pets?
  • How Do You Write More Magnetic Headlines?

    

D is for do’s and don’ts.
…Deliver tactics that do or don’t work for a task your audience needs to understand.

  • What to Do When Your Puppy Won’t Stop Digging Up Your Yard.
  • Five Mistakes You Don’t Want to Make on Your Home Page.


L is for list.
I is for inspire.
N is for nightmare.
E is for empathy.

        

- See more at: http://feldmancreative.com/2013/12/headlines-9-letter-cheat-sheet-writing-winner-every-time/#sthash.iTT3n2GT.dpuf


 

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