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Rescooped by Deb Nystrom, REVELN from EPIC Infographic
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How to Write the Perfect Blog Post [Infographic]

How to Write the Perfect Blog Post [Infographic] | The Social Media Learning Lab | Scoop.it

"Here's a diagrammed block by block handy infographic with all the good stuff:  What Comprises the Perfect Blog Post."

 

Excerpts, infographic:  How do you about writing the perfect blog post?   From Derek Halpern of Social Triggers we have a handy visual representation of the key elements that make up the perfect blog post including:

  

  • attention-grabbing headlines,
  • key insights,
  • soundbites,
  • connecting with the readers emotions, and
  • a few call-to-actions

   

Result:  An effective and well, perfect blog post.


Via Jonha Richman
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A Quick Guide to Tumblr for Business - 2012 the Year of the Visual Platform

A Quick Guide to Tumblr for Business - 2012 the Year of the Visual Platform | The Social Media Learning Lab | Scoop.it
There's a very engaged Tumblr audience waiting to see your content. Here are some tips to help you get started.


I'm not a Tumblr fan.  Posterous, a competitor, is my thing.  Yet, here I go.  I'll be creating my first Tumblr blog, for a good purpose, just to better understand its phenomenal growth, similar to Pinterest.  (I've got 25+ boards on Pinterest.)


Excerpt:


With the rise of Pinterest and Tumblr's astounding growth, it seems that 2012 may be the year of the visual platform. Tumblr surpassed 15 billion monthly pageviews in January, and Pinterest is driving some serious traffic to retailers.


We've already covered some best practices for brands on Pinterest, but if you're looking to mix up your content creation, try Tumblr.


To date, there have been 16,827,658,845 posts on the site, so isn't it time you get it on the action?

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Rescooped by Deb Nystrom, REVELN from Change Leadership Watch
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Newsjacked! Komen without a communications strategy allows the public to define the dialog

Newsjacked! Komen without a communications strategy allows the public to define the dialog | The Social Media Learning Lab | Scoop.it

It is a current, cautionary tale about social media timing.


Regardless of where you may stand on the issues, once thing is clear from the Beth Katner post cited here - define the conversation, or your public will do it for you..


The photo of PINK items on this post is being shared widely via Pinterest, Facebook an in other LARGE social media channels in protest to the Komen news about funding for breast cancer screening and Planned Parenthood.  


Current update: 

Planned Parenthood gains $650,000 in 24 hours, enough to replace the lost funding from the Susan G. Komen Race for the Cure Foundation.  Source:  The Washington Post

From Beth's network, Kivi Leroux-Miller lays out a case study documenting the social media response and provided an analysis about why it happened. As Kivi says,


Excerpted:


“This is what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy, stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand."


Watch and learn, so you don’t make the same mistake on whatever hot button issues your organization might be wading into.


Kivi has also written about “newsjacking” the technique of piggy backing on a crisis to get more media attention.


Kivi's blog post, featuring her newsjacking timely example, was about a lack of response by the Komen organization to a viral / big news story.    Sorry, regardless of your personal views of this situation, the BIG cautionary tale here is that ignoring social media only makes the situation worse.  Here's Kivi's newsjacking Komen story, to wit:

  • I really didn’t think about the newsjacking potential of the post until I got into writing the commentary, and decided to really call out Komen for the lack of responsiveness to their supporters. 
  • I knew it would be a good lesson for my blog readers, but then mid-morning, Komen posted on Facebook (but still not on Twitter), and I found the response to be really lacking given the outrage.
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Updates to "People You May Know" on LinkedIn & the Trusted Advisor update via & Viva Las Vegas!

Updates to "People You May Know" on LinkedIn & the Trusted Advisor update via & Viva Las Vegas! | The Social Media Learning Lab | Scoop.it

"Yes, it was Vegas, Baby!   But more than that, it's about the trusted relationships you build on LinkedIn."


If you are local to SE Michigan and are a consultant, coach or small business owner, you might be interested in the one time live workshop covering all the Social Media platforms with Open Space that I'm doing on Saturday, April 21st, 8:30 to 3:00 at Spark East, Ypsilanti, Michigan.


Details are on this blog post, along with notes about some pending "People You May Know" updates on LinkedIn including:

  • streamlining the user experience,
  • improving the search algorithm for more relevant, accurate results, and
  • offering a quick, new one-click filtering option for reviewing results from relevant associations.
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Thanks go to Scott Allen, who runs the helpful LinkedIn Intelligence blog.  Great info, including an embedded link to a YouTube video <update on the updates> by LinkedIn.
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~  Deb
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11 Mistakes That Are Killing Your Blog’s Credibility | A Broader View

11 Mistakes That Are Killing Your Blog’s Credibility | A Broader View | The Social Media Learning Lab | Scoop.it

"A visitor to your blog is making a decision about your worth within a few seconds."

 

These 11 ring true to me, and offer a great checklist, including pop-ups, too much social sharing, too frequent or infrequent of a blog posting schedule and more.

 

Find out whether you're making the mistakes that turn readers away.  These mistakes can make a visitor run for the proverbial hills. 


Via Level343, ABroaderView
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How I got started with the easiest blogging platform ever, Posterous: SocMediaLearnLab's Channel - YouTube

How I got started with the easiest blogging platform ever, Posterous:  SocMediaLearnLab's Channel - YouTube | The Social Media Learning Lab | Scoop.it

Here's how to use even your earliest video efforts and make them better. This was shot using my business partner's video camera. I have used it for teaching in two of my on-line social media classes regardless of not getting things quite right -- yet.


The most important lessons here for me were to:


1) Make it fun and educate yourself in the process,


2) Just DO it - walk past the excuses of not the right clothes, not the right time! Instead, seize the day, seize the moment.


3) Being a finisher in a world of starters... There are ALL those people out there who haven't tried, haven't done, haven't started.


You have evidence, with something like this, that you CAN get started and LAUNCH.


Here's the link to the video.


Note: This is my 2nd, business "YouTube" channel. I created it in about 30 minutes.  I have 3, including my first I use for fun.


This video was the first one I converted to play on this channel, and the second one I loaded here. It can be done!


I edited this VERY early effort to make it a little more instructional using iMovie'11

Remember to TAG your videos so they can be found easily on YouTube! You can also add annotations to your YouTube video that can be easily updated.

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