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Scooped by Deb Nystrom, REVELN
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6 Curation Basics: Meeting the Needs of Your Scan Savvy Clients in Social Media

6 Curation Basics:  Meeting the Needs of Your Scan Savvy Clients in Social Media | The Social Media Learning Lab | Scoop.it

"The cream of the curators are those who can sort through the digital avalanche of noise  and find the buried gems.    Just like a great DJ on a radio station who DOES have control over what gets airplay..."

 

Here several examples from the six (6) curation basics that can help you enrich your perspectives of the world, including dealing with media filter bubbles.

 

Curation Basic #1 - Feature YOUR PERSPECTIVE in a speciality interest area by posting content and commenting on


If you have truths valued by others, via your perspective of the world, curation is a great way to share it. 


Curation Basic #2 - Grow your audience by figuring out where your audience is and THEN choose an “anchor” tool that best fits them AND you

When your community values your work to create that niched space of collection & commentary, your followers will grow and share your content in that space.  Two newsletters I've created on ScoopIt that each have over 5000 followers are  Change Leadership Watch and Change Management Resources on ScoopIt.   Followers regularly share this content via tweets and "Re-Scoops" so that others are attracted to the curated "change" content.

Curation Basic #3Choose an “integration” tool that best fits YOU and time it with your events

People have asked me to teach them about a specific social media curation or integration tool, like Hootsuite, ScoopIt via this example @Deb Nystrom, REVELN, Instagram (yes, it is an integrator) and Sprout Social.   These days, most social media platforms have built in integration.   So, here’s the thing:  No one really cares what you use to integrate, as long as they get your posts and news.  It just needs to be something YOU like to use regularly, as in 2-3 times a week to 20 minutes a day or more.  

The best time to curate is before or after an event and whenever you also launch other marketing such as radio, a blog-talk show, and presentations.  Putting the real live you with curation is a strong combo. If you like it, you’ll use it.  


Curation Basic #5 Your chosen tools are central to the message you deliver

With reference to Marshall McLuhan, “the medium is the message,” and  referencing Facebook in the spotlight in 2014 for manipulating news feeds, there are also problems with social media tools.  From my earlier blog post on filter bubbles, note the message you send what what you tools you choose to use and how you use them:


Deb Nystrom, REVELN's insight:

This is my own post sharing examples, photos and a video of what've I learned in curating for the past 4 years, from twitter, Posterous to ScoopIt and Hootsuite.  ~ Deb

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Scooped by Deb Nystrom, REVELN
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5 Marketing Lessons From Lady Gaga, the 1%-ers

5 Marketing Lessons From Lady Gaga, the 1%-ers | The Social Media Learning Lab | Scoop.it


"You may love Lady Gaga. You may hate her. But no matter what, it's hard not to respect what she's done as an artist."


1) Focus on Your One Percenters

Lady Gaga spends much of her effort on just one percent of her audience- the highly engaged superfans who drive word of mouth. Despite her tens of millions of followers in social media, she focuses more on the die-hard fans that make up a small but valuable part of the fan base.


4) Give Fans a Name Creating a name for your One Percenters, like Lady Gaga's Little Monsters, assigns them an identity. With that identity comes a set of recognizable behavioral or personal characteristics that everyone with that name shares.

Deb Nystrom, REVELN's insight:

"Focus on strategy, not style" is what I learned from one of the best internet marketers in the business.  And she has plenty of strategy! ~  D

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