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Scooped by Deb Nystrom, REVELN
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How to write great business tweets (and status updates) #Infographic

How to write great business tweets (and status updates) #Infographic | The Social Media Learning Lab | Scoop.it
Deb Nystrom, REVELN's insight:

How to write better business tweets #infographic   This is also good info for those who link business page Facebook status updates to twitter so that the first part of the Facebook update is #tweet-worthy.

  

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Rescooped by Deb Nystrom, REVELN from Change Leadership Watch
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Newsjacked! Komen without a communications strategy allows the public to define the dialog

Newsjacked! Komen without a communications strategy allows the public to define the dialog | The Social Media Learning Lab | Scoop.it

It is a current, cautionary tale about social media timing.


Regardless of where you may stand on the issues, once thing is clear from the Beth Katner post cited here - define the conversation, or your public will do it for you..


The photo of PINK items on this post is being shared widely via Pinterest, Facebook an in other LARGE social media channels in protest to the Komen news about funding for breast cancer screening and Planned Parenthood.  


Current update: 

Planned Parenthood gains $650,000 in 24 hours, enough to replace the lost funding from the Susan G. Komen Race for the Cure Foundation.  Source:  The Washington Post

From Beth's network, Kivi Leroux-Miller lays out a case study documenting the social media response and provided an analysis about why it happened. As Kivi says,


Excerpted:


“This is what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy, stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand."


Watch and learn, so you don’t make the same mistake on whatever hot button issues your organization might be wading into.


Kivi has also written about “newsjacking” the technique of piggy backing on a crisis to get more media attention.


Kivi's blog post, featuring her newsjacking timely example, was about a lack of response by the Komen organization to a viral / big news story.    Sorry, regardless of your personal views of this situation, the BIG cautionary tale here is that ignoring social media only makes the situation worse.  Here's Kivi's newsjacking Komen story, to wit:

  • I really didn’t think about the newsjacking potential of the post until I got into writing the commentary, and decided to really call out Komen for the lack of responsiveness to their supporters. 
  • I knew it would be a good lesson for my blog readers, but then mid-morning, Komen posted on Facebook (but still not on Twitter), and I found the response to be really lacking given the outrage.
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Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
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Create Dynamic Headlines to Draw Your Readers In - Here's How

Create Dynamic Headlines to Draw Your Readers In - Here's How | The Social Media Learning Lab | Scoop.it

Headlines thatinspire a click uaing a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

            
H is for helpful.

     

E is for emotion.
…we evoke emotion by appealing to the two most prevalent drivers of behavior: achieving pleasure and avoiding pain.

  • Are You Able to Tell When Your Pooch Says, “I Love You?”
  • Doesn’t it Suck When Your Bounce Rate Goes Up?

     
A is for ask.
…Ask a question your target audience wants to know the answer to.

  • Where Are the Best Places to Vacation with Your Pets?
  • How Do You Write More Magnetic Headlines?

    

D is for do’s and don’ts.
…Deliver tactics that do or don’t work for a task your audience needs to understand.

  • What to Do When Your Puppy Won’t Stop Digging Up Your Yard.
  • Five Mistakes You Don’t Want to Make on Your Home Page.


L is for list.
I is for inspire.
N is for nightmare.
E is for empathy.

        

- See more at: http://feldmancreative.com/2013/12/headlines-9-letter-cheat-sheet-writing-winner-every-time/#sthash.iTT3n2GT.dpuf


 

Related posts & tools by Deb: 


  • Don't miss a thing:  Stay in touch with the Best of the Best news, from Deb's @Deb Nystrom, REVELN (change, agile learning, performance, social media, careers), once a month via email, directly to you, for free.  Preview it here, via REVELN Tools.
         

Via janlgordon
Deb Nystrom, REVELN's insight:

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/


~  Deb

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janlgordon's curator insight, December 10, 2013 4:29 PM

This article is by Feldman Creative  on a topic that is near and dear to my heart - the headline.


As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.


There are great tips in here


Here are a few that caught my attention:


E is for empathy.


Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.


"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.


 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.


"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/Jc464j]


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
harish magan's curator insight, December 23, 2013 9:24 PM

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

 

There are great tips in here

 

Here are a few that caught my attention:

 

E is for empathy.

 

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

 

"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success.Of course, you need insights into how your readers define success. When you have them, speak to them.

 

 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

 

"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti coveringCuration, Social Business and Beyond


Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
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7 Tips To Help You Focus In Age of Distraction & Information Overload

7 Tips To Help You Focus In Age of Distraction & Information Overload | The Social Media Learning Lab | Scoop.it

Beth Kanter has written a great post on this subject, sharing the way she's dealing with it and the 44 people who commented on it have some great things to add to the discussion.


Intro:


This morning I learned a new word for information overload - content fried from a colleague at the Packard Foundation.    It resonated.


I identify with this, here's what really caught my attention:


"The biggest difficulty I experience is the shifting from this forward flowing process of consuming, curating, and sense-making of content to learn versus to get something done".


****The latter requires a different type of attention and whole new set of information coping skills


Howard Rheingold calls this process managing your attention or “Infotention” and it is what he has been teaching in his courses.


I’ve been trying to curate content that offers ideas, tips, and resources to get past that ugly feeling of “content fried.” He curated the above mindmap.


Manage Your Attention, Not Just Your Time:


Don’t just create a to do list, lay it out on daily and weekly schedule, breaking down key tasks of the project to chunks.


****But consider the level of concentration and focus that each type of task or chunk requires – and schedule accordingly.


My question to you is:


What are your challenges? What ways are you drowning or prospering in this area? I'd love to hear from you.


Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/z84mSv]


Via janlgordon
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Beth Kanter's comment, January 21, 2012 8:19 PM
Thanks Jan for curating this post. As I mentioned in Facebook, I have really been helped by Bregman's book, 18 MInutes! His techniques are fantastic. The book is written using stories to illustrate is concepts. I've been slowly trying to put them into practice. It takes discipline
janlgordon's comment, January 21, 2012 8:26 PM
Beth Kanter
I am definitely going to get this book - your post is so full of great information and resources - so helpful, thanks.
Beth Kanter's comment, February 16, 2012 4:38 PM
thanks for sharing my post