The Social Media Learning Lab
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Scooped by Deb Nystrom, REVELN
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Twitter: Social Media's Gateway Drug - A Mayo Clinic Perspective

Lee is the Director of Social Media for the Mayo Clinic  He features examples of Twitter gaffes and controversies, as well as step-by-step training in setting up a new Twitter account, and some positive applications of Twitter in a business context."
     

Related posts & tools by Deb:

     

            

     

     

    

Deb Nystrom, REVELN's insight:

Take advantage of Lee Aase's gems in his Slideshare.  I've been following him for several years.  He has a great depth of experience in using social media to empower access and increase collaboration and networking power in business, tested in a very busy, very large, well known healthcare setting. ~  D

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Scooped by Deb Nystrom, REVELN
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Valentine's Day & 4 Social Media Marketing Methods that Work

Valentine's Day & 4 Social Media Marketing Methods that Work | The Social Media Learning Lab | Scoop.it

The average person spends approximately $134.08 on Valentine's Day festivities.


________________
   
Each social network has its own etiquette, culture and style.

   

________________


Remember: Each social network has its own etiquette, culture and style, so it's important to match your message to the medium.  

A sample of guidelines from Social Media Frontier:

      
Facebook  -  Facebook pages make it easy to build user engagement for your brand by running giveaways, offering samples and posting polls. ...MegaRed tied together a free sample program to Valentine's Day by allowing Facebook users to request a heart supplement (vitamin) sample for the people they loved.
        
MegaRed mailed both the user and their loved one a sample, and went a step further by tying the amount of samples they distributed to a charitable donation. In this example, the company took advantage of the holiday's theme and added a creative twist that tied in well with their brand.

         


Twitter -  Salesforce ...found that 74 percent of Valentine's Day chatter on social networks was positive.
     
Tweet ...about Valentine's Day specials,...
or by providing an intimate look at how your company is celebrating the day around the office.Quick Vine videos o...and Instagrams ...help supplement your tweets.
 

Click here to read more.

Deb Nystrom, REVELN's insight:

Many approaches used for one social network, can apply to others - a solid profile, good visuals, give > don't "advertise" or "sell," etc.  However, this guide helps define the distinctions for the personality of each type of social media.  ~  D

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Scale Back to Scale Up Your Small Business With Social Media

Scale Back to Scale Up Your Small Business With Social Media | The Social Media Learning Lab | Scoop.it

Do you know how to “right-size” your social media marketing?

Presenters: Leslie McGraw of Les Go Social Media Marketing and Training and Deb Nystrom of Reveln Consulting and the Social Media Learning Lab 
 
Do you know how to “right-size” your social media marketing?


It’s easy for entrepreneurs & business owners to rush into too much, too fast and burnout with too many social media irons in the fire. 


In this one-hour session, learn how to right-size a marketing AND social media strategy to connect, engage and inspire your audience in just 20 minutes a day.

Deb Nystrom, REVELN's insight:

We just added our photos.  Join us tomorrow at the free webinar geared for small business, for International Social Media Week,      ~  Deb & Leslie


Here we are, ramping up for our webinar tomorrow, with Les Go Social Media Marketing and Training We hope to see you on-line. Register (free) on EventBrite. #smw734
http://smw734.eventbrite.com/

 

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Rescooped by Deb Nystrom, REVELN from Change Leadership Watch
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Newsjacked! Komen without a communications strategy allows the public to define the dialog

Newsjacked! Komen without a communications strategy allows the public to define the dialog | The Social Media Learning Lab | Scoop.it

It is a current, cautionary tale about social media timing.


Regardless of where you may stand on the issues, once thing is clear from the Beth Katner post cited here - define the conversation, or your public will do it for you..


The photo of PINK items on this post is being shared widely via Pinterest, Facebook an in other LARGE social media channels in protest to the Komen news about funding for breast cancer screening and Planned Parenthood.  


Current update: 

Planned Parenthood gains $650,000 in 24 hours, enough to replace the lost funding from the Susan G. Komen Race for the Cure Foundation.  Source:  The Washington Post

From Beth's network, Kivi Leroux-Miller lays out a case study documenting the social media response and provided an analysis about why it happened. As Kivi says,


Excerpted:


“This is what happens when a leading nonprofit jumps into a highly controversial area of public debate without a communications strategy, stays silent, and therefore lets others take over the public dialogue, perhaps permanently redefining the organization and its brand."


Watch and learn, so you don’t make the same mistake on whatever hot button issues your organization might be wading into.


Kivi has also written about “newsjacking” the technique of piggy backing on a crisis to get more media attention.


Kivi's blog post, featuring her newsjacking timely example, was about a lack of response by the Komen organization to a viral / big news story.    Sorry, regardless of your personal views of this situation, the BIG cautionary tale here is that ignoring social media only makes the situation worse.  Here's Kivi's newsjacking Komen story, to wit:

  • I really didn’t think about the newsjacking potential of the post until I got into writing the commentary, and decided to really call out Komen for the lack of responsiveness to their supporters. 
  • I knew it would be a good lesson for my blog readers, but then mid-morning, Komen posted on Facebook (but still not on Twitter), and I found the response to be really lacking given the outrage.
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Does your email address say you're a rube?

Does your email address say you're a rube? | The Social Media Learning Lab | Scoop.it

Opinions are often formed by many subtle factors. Can your email address sink you in the eyes of the tech glitteratti?

   
_____________________
   
[ Does your email tag you as ] from the eighties, perhaps someone's grandfather, or...an out-of-touch father-in-law?
_____________________
   

Simple test, think fast. What are your first impressions?

  • dloudon22@gmail.com
  • dloudon22@cfl.rr.com
  • dloudon22@aol.com
  • dickloudon@facebook.com
  • dloudon22@greenmtnbb.net
  • dick@dickloudon.com

 

The first email address, ....seems perfectly normal. The only red flag is the idea that there are 22 other dloudons, ...... you weren't creative enough to come up with a unique name. You lose a point, but you still seem reasonably current. [UNLESS you] used beerlover@gmail.com or marysdad@gmail.com....


dloudon22@cfl.rr.com and dloudon22@greenmtnbb.net

===> definitely shows you as a rube, because you'd have to change your email address if you move. It doesn't demonstrate that you care deeply about your email address. You just took what you were given.


dloudon22@aol.com = you're a bed and breakfast owner from the eighties, perhaps someone's grandfather, or at the very least an out-of-touch father-in-law.


dickloudon@facebook.com

...you're probably too into Facebook...and you spend half your salary on in-game purchases of extra radishes so your farm will grow faster.

You're too risky.


dick@dickloudon.com


.... if you've filled out your self-promotional space properly (and that probably also means you're @dickloudon on Twitter), then you're probably quite a good candidate for the gig.

    
You know how to register a domain, set up a site, promote yourself, and do it tastefully.


Related tools by Deb:


    
Deb Nystrom, REVELN's insight:

Heh, I posted something like this on Facebook back in 2010.  In 2014, it is still SO true.  And I I still have friends with those ancient aol.com addresses out there.   ~  D

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Rescooped by Deb Nystrom, REVELN from Balanced WorkLife
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How to avoid the social media time suck

How to avoid the social media time suck | The Social Media Learning Lab | Scoop.it

...I have a startling confession to make: social media can suck up your time-- but only if you allow it to. 


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"If you only had 3 hours a day ....if you only had 1 hour? "


______________________


Excerpts:

Take the long approach. Think bigger than you are. Just like sales forecasting or financial planning, your social media program should have some long-term goals and appropriate rewards attached. 

  “If you only had 3 hours a day to work on social media strategy and projects, what would you do?” ....if you only had 1 hour? Looking at your social media time ...time frames will push you to further refine...and focus your attention like a laser beam.


Via Yashvir Dalaya, Bryce Christiansen
Deb Nystrom, REVELN's insight:

True, and it is helpfuil to see the pointers for reigning it in.  ~  Deb

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Scooped by Deb Nystrom, REVELN
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Strategy & Customer Relationship (Trust) come first, then Social Media Strategy: Forbes & McKinsey

Strategy & Customer Relationship (Trust) come first, then Social Media Strategy:  Forbes & McKinsey | The Social Media Learning Lab | Scoop.it

"Strategy is more important than ever - so that a company's social media strategy is more than a collection of tactics."


From the executive point of view, chief marketing officers and the like comment on 2012 social media strategy at the Chief Marketing & Sales Officer Forum summit  It's good to be reminded of organizational systems.


__________________________


I’m surprised how often a company’s social media strategy is really just a collection of tactics. - Google’s Margo Georgiadis

__________________________


Excerpts by McKinsey contributor, Marc Singer.


1. Strategy is more important than ever

From Google’s Margo Georgiadis:  I’m surprised how often a company’s social media strategy is really just a collection of tactics.


The alluring possibilities of social and digital media can easily distract our focus from what really matters to our companies—and to our customers. All of us need to bring in the new while staying focused on our enduring customer strategies.


2. To engage customers and influence brand perception, marketers need to build trust

Companies are no longer the sole arbiters of their brand; customers have an important, and in some cases decisive, voice. But marketers still have enormous influence around how customers understand and interact with their brand. ...a lot of that value is dependent on trust between brands and their customers, which has been taking a beating in the last few years. 


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Many companies still fail to measure accurately or consistently [as their] metrics programs aren’t tied to strategies built around target customers.

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3. Companies need to “instrument” their organizations around target customer segments

Stanford’s Aakers talked about how leading companies haven’t stopped measuring ROI, but they’ve expanded their notion of what the return might be including a more personal form of ROI better suited for a social age:

  • innovation, 
  • R&D savings, 
  • employee hiring savings, 
  • employee morale and passion, 
  • and so forth. 


Ford’s Farley makes the connection between “brand favorability”—the customer’s overall perception of a brand relative to competing brands—and pricing power. Farley has found that brand favorability is deeply driven by what Ford does in social media.  Many companies still fail to measure accurately or consistently as their metrics programs aren’t tied to strategies built around target customers.


Read the full article here.


Photo credit:  Flickr CC by John-Morgan

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