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Scooped by Deb Nystrom, REVELN
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New Twitter Analytics, 10 Quick Metrics You Can Use Today

New Twitter Analytics, 10 Quick Metrics You Can Use Today | The Social Media Learning Lab | Scoop.it
Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only.


The Twitter Analytics product is actually only accessible through the Twitter ad tool.


Deb Nystrom, REVELN's insight:

Great find for twitter users!  ~  Deb

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Missy Mullen Caulk's comment, July 18, 2013 8:04 AM
Interesting, thanks for sharing.
Rescooped by Deb Nystrom, REVELN from Using Social Media For Business
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Demystifying social media, big business trends and structuring - McKinsey Quarterly

Demystifying social media, big business trends and structuring - McKinsey Quarterly | The Social Media Learning Lab | Scoop.it

"A McKinsey trio of writers call out how the vast majority of executives have no idea how to harness social media’s power, as well as how senior leaders can harness it to shape consumer decision making more predictably."


The commentary on the article are also illuminating, including these two:  "B2B has certainly been a slow adopter but we’ve seen a dramatic shift in just the last year...."


and


...It is no longer about how your CMO [Chief Marketing Officer] uses social media. It is about “Is your organization social-media ready?“

 

Excerpted:

 

[Social Media] is much more than ...another form of paid marketing, and it demands more too:

  • a clear framework to help CEOs and other top executives evaluate investments in it,
  • a plan for building support infrastructure, and
  • performance-management systems to help leaders smartly scale their social presence.


Companies that have these three elements in place can create critical new brand assets (such as content from customers or insights from their feedback), open up new channels for interactions (Twitter-based customer service, Facebook news feeds), and completely reposition a brand through the way its employees interact with customers or other parties.


The article includes a series of five video narrations, by David Edelman from McKinsey's Digital Marketing Strategy group.

 

Read more via: McKinseyquarterly.com  (may require free membership)  https://www.mckinseyquarterly.com/Marketing/Digital_Marketing/Demystifying_social_media_2958


Via tony whittingham
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Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
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How to Use Social Listening to Track Clients, Competitors & More

How to Use Social Listening to Track Clients, Competitors & More | The Social Media Learning Lab | Scoop.it

Listening is where to start with the overwhelm of social media, to divide, sort and conquer - making sense of what is current.  


Shelly Kramer's blog post is about using social channels to listen to keep track of clients and competitors and a whole lot more.


___________________________

   

Have a purpose so you can find gold in the social media sea of information.

___________________________


There's a wealth of information online beyond just managing your clients if you know what you're looking for.  


Have a purpose so you can find gold in the social media sea of information. Here are some great suggestions of how to do it:


  • find content
   
  • find your inspiration
   
  • do your homework:  competitive research 
   
  • learn what people are saying about your brand


Shelly suggests you go to Facebook without logging in or openstatussearch.com


Advanced Twitter Search


Twitter is a rich source of real-time information ~ an instant focus group that immediately dials you in to what’s trending all over the world .   


By listening you can work to develop and craft your integrated marketing strategies.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: [http://bit.ly/RzKBoB]


Via janlgordon
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