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Scooped by Deb Nystrom, REVELN
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7 Critical Mistakes You're (Almost Certainly) Making On Social Media

7 Critical Mistakes You're (Almost Certainly) Making On Social Media | The Social Media Learning Lab | Scoop.it

If you are marketing on social media and you should be you are probably making some of these mistakes. Here's how to fix them from Gary Vaynerchuk, best selling author.


   

Excerpted:

   

1. YOU'RE SPEAKING THE WRONG LANGUAGE

...[don't] post essays on Instagram.   ...the best social content is “native” to each platform...speaks the right language in the right place. ...blend your message into each platform’s unique style.


...Tumblr “attracts the artsy crowd and supports animated GIFs,” whereas Twitter “speaks to an ironic, urban audience.”


What’s the native language of the platform you’re trying to speak on? 



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“Marketers are on social media to sell stuff.  Consumers...are not … If you want to talk to people while they consume their entertainment, you have to be their entertainment.”  ~ Vaynerchuk 


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3. YOU’RE ALL “RIGHT HOOK”     ...customers appreciate brands that ...that put out great content without explicitly making a sales pitch.    Vaynerchuk says hashtags are like waves--and the best way to surf is to ride the wave, not create it...


....How closely are you listening on Twitter and following what the population at large is talking about? Are you listening for the wave and jumping onto it?   ....

    

5. YOUR TWEETS ARE INVISIBLE   ...people are still making the mistake of starting tweets beginning with an “@”--which makes the tweet invisible on your follower’s stream unless they are following that other tagged handle as well.

If you insist on starting a tweet with tagging another account, put a period in front of the “@” so the tweet is visible to all of your followers.

    

6. YOU THINK SNAPCHAT IS A FAD

Maybe it is, but can you afford to ignore a social platform whose users send 400 million messages per day? ....


....Are you playing it safe and waiting for others to test the waters on these emerging platforms or are you rolling your pant-legs up and running into the water yourself?


Deb Nystrom, REVELN's insight:

7 helpful points & especially useful commentary with a good amount of negative banter that occurs on popular streams.  

From Alexander on this stream:  "Businesses should be telling a story using social media and not so much selling anything. Businesses are using social media to clarify to the consumer who they are and what they stand for. Promotions are used to advertise products. To much promotion on social media by the business will only hurt their cause."


~  Deb
 

PS:  It's good to know about the .@ tip.  However, making chatty tweets invisible with @ is useful when directly replying to someone not following you (or you don't want to use a direct tweet) and you don't want the tweet to show up on a twitter widget, like I use for my business tweets here.

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Rescooped by Deb Nystrom, REVELN from Transmedia: Storytelling for the Digital Age
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Storytelling in the Twitter Age: Medium, Message, Master

Storytelling in the Twitter Age:  Medium, Message, Master | The Social Media Learning Lab | Scoop.it

Via The Digital Rocking Chair
Deb Nystrom, REVELN's insight:

Storytelling, innovation and communication, including politics  Social media is a medium, message and connector.  ~  Deb

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The Digital Rocking Chair's curator insight, September 5, 2013 11:12 PM


Alan Rosenblatt:  "Now that Twitter displays images within the timeline, hashtags can gather a story timeline easily and present on a single webpage, complete with illustrations. And the story comes with a narrator (the tweet text), a visual (the image) and a dialogue (the caption)."