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Rescooped by Deb Nystrom, REVELN from Transmedia: Storytelling for the Digital Age
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5 Tips to Design the Best YouTube Channel Page

5 Tips to Design the Best YouTube Channel Page | The Social Media Learning Lab | Scoop.it

Bob Al-Greene:  "There's a science to setting up the perfect YouTube channel page. Get the lowdown on crucial elements."


1. Post a great channel trailer.

...Don't tell people what you do — show them.



3. Pick the right icon.


....select something that will look good at very small resolutions....this tiny piece of real estate is your best bet for pulling viewers to your channel page.



Via The Digital Rocking Chair
Deb Nystrom, REVELN's insight:

Video & visuals are powerful.  These are handy tips for understanding how to make the most of video's power.  ~  Deb

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Dolly Bhasin 's curator insight, May 29, 2013 10:09 AM

Youtube has become the common man's channel for story telling!

Brad Tollefson's curator insight, June 18, 2013 8:08 PM

Here you go...

Scooped by Deb Nystrom, REVELN
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How to Power those Connections: Business Networking that Works via LinkedIn - Forbes

How to Power those Connections:  Business Networking that Works via LinkedIn - Forbes | The Social Media Learning Lab | Scoop.it

"Using LinkedIn to create a network that you can really do business with, in the emerging "gig' economy."

  


Good reminders on building traction and just-in-time contacts, including travel connections. I've set up open invites for places where I travel, after making connections at conferences, just as Neal suggests. ~  Deb

  

_______________________

   

It’s important because half of us won’t be in jobs within 8 years.
_______________________


Excerpted: 

  

It’s important because half of us won’t be in jobs within 8 years. We’ll be part of what Susannah Breslin calls the “gig” economy: small, micro-businesses highly dependent on our personal brand value and our connections for revenue!


...The reality...is we all need new ways to convert weak ties into business.


Here are more excerpts from the featured interview with Neal Schaffer who has written “Maximizing LinkedIn for Sales and Social Media Marketing” providing insider tips on...converting weak ties into strong.


_______________________

   

That is the supreme value of my LinkedIn connections, ...activate them...when I need them.

_______________________



NS: “I look at my current LinkedIn network as something inbetween a following and a community.  ...my LinkedIn connections provide me something that no other social network has: The ability to activate my Professional Graph, on demand, when I need to reach out to someone after finding them on an Advanced People Search.


That is the supreme value of my LinkedIn connections, ...activate them...only when I need them.


...I activate my LinkedIn network ...when I travel. I can easily search for my connections who live in a certain area and contact them in hopes of visiting them. This has led to many great networking events and new acquaintances, including one who introduced me to a Japanese publisher for whom I am currently negotiating a book deal.


All of this happened because of

   

1) my proactive engagement,

  

2) the LinkedIn functionality and

   

3) the fact that the demographic on LinkedIn is professional and more homogeneous in its professional nature than you will find on other social networks.”


Read the full post here.  Photo credit: by Detlef La Grand, Flickr CC

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Rescooped by Deb Nystrom, REVELN from For All Linkedin Lovers
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How LinkedIn Has Turned Your Resume Into A Cash Machine: News, Discussion, Expansion!

How LinkedIn Has Turned Your Resume Into A Cash Machine: News, Discussion, Expansion! | The Social Media Learning Lab | Scoop.it

Carving out the professional cocktail party, talent pool that is LinkedIn may be the smarter strategy:  a slice of something massive in all that is social.


You may have heard the analogies before e.g. LinkedIn is the cocktail party, Facebook is the backyard B-B-Q.  Here's how LinkedIn is making it work in social in the power of that professional party niche, circa 2012 with their current successes & future plans.  ~ Deb


Excerpted from Forbes, author, George Anders:


_______________________

  


"There could be data on every economic opportunity, every skill required to get those jobs and every company offering those roles."  ~ Jeff Weiner, CEO, LinkedIn

_______________________


Linked is has:


  • LinkedIn Today, a customized news site that lets people see a front page tailored for their careers.
   
  • Thousands of profession-specific discussion boards, which cater to everyone from auditors to zookeepers.



  • Opened sales offices in Germany, Japan, Brazil, India, Spain and Hong Kong.
   
  • Plans to create an “economic graph” that would show all the matches—and mismatches—between needed skills and available talent worldwide.


“...There could be data on every economic opportunity, every skill required to get those jobs and every company offering those roles. There could be a professional profile for every member of the 3.3 billion people in the global workforce." ~ Jeff Weiner, CEO, LinkedIn


Via Rami Kantari
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Rescooped by Deb Nystrom, REVELN from All in one - Social Media ROI
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How LinkedIn, Facebook and Twitter Have Changed the ROI of Leadership - Forbes

How LinkedIn, Facebook and Twitter Have Changed the ROI of Leadership - Forbes | The Social Media Learning Lab | Scoop.it

"Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game."


Excerpts:


As a former C-level exec, I was skeptical myself, but now I’m a believer. Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game.


About a year ago, the head of marketing for a healthcare company told me, “our leaders are not paid to write and express their POV outside their immediate roles & responsibilities. Besides, many of them don’t write well and would tarnish their image if they tried.”


I responded  ...many of your smaller competitors have invested in activating the voices of their senior executives by training them how to blog and also how to utilize social media to expand their reach and influence.”


This prediction recently became a reality and not only has the head of marketing been fired, but the company has had to hire new talent that understands how to implement the power of social media.


Read the full post and helpful comments here.


Via AnnaGenis
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Rescooped by Deb Nystrom, REVELN from Transliteracy
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Transliteracy : Constructing Knowledge and Networks | Library world, new trends, technologies

Transliteracy : Constructing Knowledge and Networks | Library world, new trends, technologies | The Social Media Learning Lab | Scoop.it

"This hot whiteboard illustration of the nuances of social media is going the distance.  After sharing it on Facebook & Pinterest, it now appears here in a new context, Transliteracy."


Librarians gathered together for a one-day conference on ARLD Day 2012 (27 April) in Minnesota to engage, discuss and connect on the theme “Transliteracy: Constructing Knowledge and Networks and more.


Lane Wilkinson, Assistant Professor and reference and instruction librarian at the University of Tennessee at Chattanooga, advocated a new literacy taxonomy in his keynote presentation. Lane shared his views on "Wwhat is Transliteracy?


“Transliteracy is the ability to communicate meaning between media.  ...Transliteracy helps us promote literacy across technological barriers.”


See the full presentation with slides & audio, via the original article link here.


Via Sue Thomas
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Deb Nystrom, REVELN's comment, July 24, 2012 3:08 PM
I shared this on Facebook & Pinterest, but it also belongs elsewhere too, obviously. Thanks for the inclusion.
Rescooped by Deb Nystrom, REVELN from SOCIAL MEDIA, what we think about!
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10 Things You May Not Know About YouTube, Cultural Shifts, Big, Wide, Deep

10 Things You May Not Know About YouTube, Cultural Shifts, Big, Wide, Deep | The Social Media Learning Lab | Scoop.it

"Think about cultural shifts enabled by social media, YouTube ...comes vibrantly to mind. ...big, wide and deep."


Jeff Bullas makes some wonderful points about the overlooked impact of YouTube.  Aside from videos of puppies, dogs, cats & kittens, there's so much depths of how You Tube affects our "global collective consciousness."


Excerpts:


...when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.


Mature. Eccentric. Probably not what you think it is.


YouTube has its Own Language:

Launched in 2005, YouTube has had a bit of time to mature and to find its own unique ‘language’.


This is a process all new media go through – when they are first developed, people usually put them to much the same uses as the preceding media. Like when motion pictures were first developed and people only used them to record stage shows and the like, until someone invented new methods of narrative [adapted to film.]


How we’ve grown a global collective consciousness...  



Read more: http://bit.ly/Q963MW


Via Martin Gysler
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Tico Juliani's comment, June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!