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Rescooped by Deb Nystrom, REVELN from The Marketing Technology Alert
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The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic] - Profs

The Top 10 Brands With the Most Influential Content Marketing on LinkedIn [Infographic] - Profs | The Social Media Learning Lab | Scoop.it

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Via iNeoMarketing
Deb Nystrom, REVELN's insight:

I'm glad to pass along this handy, timely branding infographic from Marketing Profs.    

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Some best practices coming at you.

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New Features: Improved Network Updates, Groups and new Notes function on LinkedIn!

New Features:  Improved Network Updates, Groups and new Notes function on LinkedIn! | The Social Media Learning Lab | Scoop.it


There's a bunch of upcoming feature updates in categories as diverse as Network Updates to Messaging



Related posts by Deb:

   

Open Space on Speed: Social Business with the Coaches, Results! Video

      

Networked or Just Worked? LinkedIn’s Shiny, New Endorsements Buttons

       

Top 5 Apple BlockBusters and Reasons the iPad Rules the Tablets in 2013

 

Deb Nystrom, REVELN's insight:

Directed from LinkedIn's blog:  A new video and news that can help anyone who finds LinkedIn as an essential tools in their business.

I just made good use of the new NOTES function that captures contact notes that only you can see.  This can be very handy for remembering when you had interaction with someone and how you interacted with them.    VERY useful for client lead, retention and development.  ~  Deb

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Rescooped by Deb Nystrom, REVELN from For All Linkedin Lovers
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LinkedIn Cheat Sheet: 5 Tips for a Professional Profile - Careerealism

LinkedIn Cheat Sheet: 5 Tips for a Professional Profile - Careerealism | The Social Media Learning Lab | Scoop.it

Useful post!  I immediately used one of these practical, ]LinkedIn profile tips from Careerealism's career experts to spruce up my profile, and I was already pretty good at it.


Here's an excerpt of their Cheat Shee of 5 Tips for a Professional Profile:


3. Get Recommendations… Lots of Them

Seek them proactively and seek them passively.


  • Proactive recommendation seeking involves reaching out and asking someone to recommend you. 

  • Passive recommendation seeking involves recommending someone, at which point LinkedIn asks them to recommend you back. The latter is actually a bit more effective.



5. Give Your Professional Headline a Boost


Use the “|” to divide your text and create visual breaks.


Example: Which of the following is easier to read?


  • Project Manager Specializing in Business Research and Analysis for Major Corporations


OR


  • Project Manager | Research & Analysis Specialist | Fortune 1000 Business Experience

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How LinkedIn, Facebook and Twitter Have Changed the ROI of Leadership - Forbes

How LinkedIn, Facebook and Twitter Have Changed the ROI of Leadership - Forbes | The Social Media Learning Lab | Scoop.it

"Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game."


Excerpts:


As a former C-level exec, I was skeptical myself, but now I’m a believer. Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game.


About a year ago, the head of marketing for a healthcare company told me, “our leaders are not paid to write and express their POV outside their immediate roles & responsibilities. Besides, many of them don’t write well and would tarnish their image if they tried.”


I responded  ...many of your smaller competitors have invested in activating the voices of their senior executives by training them how to blog and also how to utilize social media to expand their reach and influence.”


This prediction recently became a reality and not only has the head of marketing been fired, but the company has had to hire new talent that understands how to implement the power of social media.


Read the full post and helpful comments here.


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Rescooped by Deb Nystrom, REVELN from For All Linkedin Lovers
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How LinkedIn Has Turned Your Resume Into A Cash Machine: News, Discussion, Expansion!

How LinkedIn Has Turned Your Resume Into A Cash Machine: News, Discussion, Expansion! | The Social Media Learning Lab | Scoop.it

Carving out the professional cocktail party, talent pool that is LinkedIn may be the smarter strategy:  a slice of something massive in all that is social.


You may have heard the analogies before e.g. LinkedIn is the cocktail party, Facebook is the backyard B-B-Q.  Here's how LinkedIn is making it work in social in the power of that professional party niche, circa 2012 with their current successes & future plans.  ~ Deb


Excerpted from Forbes, author, George Anders:


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"There could be data on every economic opportunity, every skill required to get those jobs and every company offering those roles."  ~ Jeff Weiner, CEO, LinkedIn

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Linked is has:


  • LinkedIn Today, a customized news site that lets people see a front page tailored for their careers.
   
  • Thousands of profession-specific discussion boards, which cater to everyone from auditors to zookeepers.



  • Opened sales offices in Germany, Japan, Brazil, India, Spain and Hong Kong.
   
  • Plans to create an “economic graph” that would show all the matches—and mismatches—between needed skills and available talent worldwide.


“...There could be data on every economic opportunity, every skill required to get those jobs and every company offering those roles. There could be a professional profile for every member of the 3.3 billion people in the global workforce." ~ Jeff Weiner, CEO, LinkedIn


Via Rami Kantari
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Cautionary Tales: Real or Fake? The Pinocchio of Full Disclosure on Linkedin

Cautionary Tales:  Real or Fake?  The Pinocchio of Full Disclosure on Linkedin | The Social Media Learning Lab | Scoop.it
When social media goes wrong what usually happens is someone wants to game the system in their favor.


Real or persona?  It was an issue for me when I jumped into social media in 2008, when twitter was new, Facebook was super cool for college kids (and NOT about baby boomers or grandparents accessing family photos) and LinkedIn was still in it's infancy, but drawing attention from recruiters and natural networkers.

____________________________


Full disclosure is ...used in building trust in blog exchanges, highlighting possible conflicts of interest, which is definitely going on here.

____________________________


I concluded that real was were it was at, learning from the digital strategy folks, and also seeing there are multiple points of view, like this one, as well as the privacy practices post earlier this week here.


Also, there was no "full disclosure" in this cautionary tale.  Full disclosure is a common statement used in building trust in blog exchanges, highlighting possible conflicts of interest, which is definitely going on here.  


I've also had LinkedIn network members message me privately on how certain LinkedIn users, unknown to me but showing up in my message box, "game" the system to build up their LinkedIn rankings.  In the end, what comes around, goes around, and disreputable networkers will be found out and may be thrown out.


____________________________


May the user be warned via LinkedIn when you don't know the reputation of someone key to your social media discussion.


____________________________


May the user be warned via LinkedIn when you don't know the reputation of someone key to your social media discussion.


Excerpted:


Sumit (name in discussion) did what most do in Linkedin, he offered his advice on how to best use Linkedin, while another asked the critical question “do we do a disservice to others by insisting linkedin delivers value for all.”


Then, we find out a key contributor to the discussion is a FAKE. 


A key question is, Who’s Ready For Honest Dialogue?  


A take away was that an author of a Linkedin program had thought it was a good idea to create a fake Group profile to make it appear like a third party discussion of their work.


Read the full post here.


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Updates to "People You May Know" on LinkedIn & the Trusted Advisor update via & Viva Las Vegas!

Updates to "People You May Know" on LinkedIn & the Trusted Advisor update via & Viva Las Vegas! | The Social Media Learning Lab | Scoop.it

"Yes, it was Vegas, Baby!   But more than that, it's about the trusted relationships you build on LinkedIn."


If you are local to SE Michigan and are a consultant, coach or small business owner, you might be interested in the one time live workshop covering all the Social Media platforms with Open Space that I'm doing on Saturday, April 21st, 8:30 to 3:00 at Spark East, Ypsilanti, Michigan.


Details are on this blog post, along with notes about some pending "People You May Know" updates on LinkedIn including:

  • streamlining the user experience,
  • improving the search algorithm for more relevant, accurate results, and
  • offering a quick, new one-click filtering option for reviewing results from relevant associations.
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Thanks go to Scott Allen, who runs the helpful LinkedIn Intelligence blog.  Great info, including an embedded link to a YouTube video <update on the updates> by LinkedIn.
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~  Deb
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Rescooped by Deb Nystrom, REVELN from For All Linkedin Lovers
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How do You Use LinkedIn? [INFOGRAPHIC]

How do You Use LinkedIn? [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it
LinkedIn continues to be the powerhouse business networking site circa 2012. It can also serve as a first website & Hubspot for small business owners & professionals.
Via Rami Kantari
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8 Lesser-Known Strategies to Get More Out of LinkedIn

8 Lesser-Known Strategies to Get More Out of LinkedIn | The Social Media Learning Lab | Scoop.it

"LinkedIn is a great platform for finding capable employees, but that's only the beginning of its value."

Here's a sample of the 8 strategies: 


1. Get involved in niche groups

Becoming active and engaged in micro-niche communities is a great way to be seen as an expert and helpful resource. This leads to opportunities for lead generation, networking, partnerships and much more.  — Patrick Conley, Automation Heroes

5. Help others

LinkedIn mutual connections is an amazing tool. It shows you exactly who you are connected to, and how you may be one direct introduction away from your dream customer. — Brewster Stanislaw, Inside Social


Also, in the same light, 3. Export your contacts as Darrah Brustein, Network Under 40 / Finance Whiz Kids does every quarter or so.  She shares her LinkedIn contacts with her valuable referral partners. She invites them to go through the contacts and highlight anyone who might be a great resource or potential client for them. Generally this becomes a reciprocal practice and a great way to warm up referrals.

8. Invest more of your time

Logging in and checking out the "Who's Viewed My Page" section isn't going to cut it. Even just 15 minutes a day will really bring in results. I personally use Sprout Social to post frequently, which takes no time at all. I also use their new publishing platform [to get] social numbers on my content. I...So the bulk of that 15 minutes I actually use to comment, chat and reach out personally.
—  Article author Maren Hogan, Red Branch Media

 

Deb Nystrom, REVELN's insight:

Author Maren Hogan has something in common with Networlding LinkedIn expert Melissa (G) Wilson, it is about purpose and relationships and putting in the time strategically to get results.  ~  Deb

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Networked or Just Worked? LinkedIn’s Shiny, New Endorsements Buttons

Networked or Just Worked?  LinkedIn’s Shiny, New Endorsements Buttons | The Social Media Learning Lab | Scoop.it

"You may have seen the shiny, new skills endorsement tools on LinkedIn.  Is endorsing a useful enhancement or a troublesome distraction?"


As a curator of tech topics in social media, this is one of my own posts with input from social media specialists on what they think of LinkedIn's new endorsements function.


Excerpts, Pros & Cons


PROS:


It’s EASY.   It takes mere seconds to endorse one or more of your contact’s particular skills pulled from your contact’s profile. 


It RENEWS connections.   This could be a great way to affirm good things you know to be true from working with those well-known colleagues, clients and other contacts.


Cons:

It might be TOO easy.  – The temptation may be to use the endorse function with those you met only briefly. 


Gaming for Influence via Junk Profiles:  Forbes Blogger, Pam Moore, writes:


  • Endorsements are of course good, when they mean something.


  • She describes her dismay when staff from  her team searched those claiming bragging rights for their social search ranking on LinkedIn via Twitter, and says that they were, “honestly shocked with the result.”



See my full post here via  Networked or Just Worked on LinkedIn?

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How to Take Advantage of LinkedIn, Your Profile & ID Tags

How to Take Advantage of LinkedIn, Your Profile & ID Tags | The Social Media Learning Lab | Scoop.it

Nikki Little has shared a great slide deck on being proactive with LinkedIn via identitypr.com.

  

If your clientele is well represented on LinkedIn, via the HubSpot example above, one sample of Nikki's slides, what are you waiting for?

  

Nikki shares examples step by step.

  

My own experience is that LinkedIn has been fruitful and rewarding in building my own client base over the last five years.

  

NOTE:  Nikki Little and I are both on the program at the upcomingSeptember 13th Women's Exchange of Washtenaw Forum 2012, Empower Michigan.

  

I've written more about the upcoming WXW Forum on my other mini-blog, via 

  

  • ...using extrovert, introvert to describe a person is like using our known solar system to explain the universe. It's a way to begin, but there's a lot more out there.  ~  Deb


Come join us!


Thanks again Nikki for the helpful Slideshare.


~ Deb


PS:  


Check out my LinkedIn profile here if you want to see my own evidence of building connection and communicating on LinkedIn.  


I also run about 5-6 groups on LinkedIn, in my spare time.  Check out our OPEN, free Social Media Learning Lab group on LinkedIn here.

The Social Media Learning Lab is also represented:

 

and a few other places.


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How to Power those Connections: Business Networking that Works via LinkedIn - Forbes

How to Power those Connections:  Business Networking that Works via LinkedIn - Forbes | The Social Media Learning Lab | Scoop.it

"Using LinkedIn to create a network that you can really do business with, in the emerging "gig' economy."

  


Good reminders on building traction and just-in-time contacts, including travel connections. I've set up open invites for places where I travel, after making connections at conferences, just as Neal suggests. ~  Deb

  

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It’s important because half of us won’t be in jobs within 8 years.
_______________________


Excerpted: 

  

It’s important because half of us won’t be in jobs within 8 years. We’ll be part of what Susannah Breslin calls the “gig” economy: small, micro-businesses highly dependent on our personal brand value and our connections for revenue!


...The reality...is we all need new ways to convert weak ties into business.


Here are more excerpts from the featured interview with Neal Schaffer who has written “Maximizing LinkedIn for Sales and Social Media Marketing” providing insider tips on...converting weak ties into strong.


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That is the supreme value of my LinkedIn connections, ...activate them...when I need them.

_______________________



NS: “I look at my current LinkedIn network as something inbetween a following and a community.  ...my LinkedIn connections provide me something that no other social network has: The ability to activate my Professional Graph, on demand, when I need to reach out to someone after finding them on an Advanced People Search.


That is the supreme value of my LinkedIn connections, ...activate them...only when I need them.


...I activate my LinkedIn network ...when I travel. I can easily search for my connections who live in a certain area and contact them in hopes of visiting them. This has led to many great networking events and new acquaintances, including one who introduced me to a Japanese publisher for whom I am currently negotiating a book deal.


All of this happened because of

   

1) my proactive engagement,

  

2) the LinkedIn functionality and

   

3) the fact that the demographic on LinkedIn is professional and more homogeneous in its professional nature than you will find on other social networks.”


Read the full post here.  Photo credit: by Detlef La Grand, Flickr CC

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LinkedIn confirms reports that 6.5 million passwords have leaked online

LinkedIn confirms reports that 6.5 million passwords have leaked online | The Social Media Learning Lab | Scoop.it

"LinkedIn confirms password hacking, about 6.5 million accounts affected. Time to change your passwords."

A user in a Russian forum is claiming to have hacked LinkedIn to the tune of almost 6.5 million account details.


For safety's sake, for all LinkedIn users, it's good practice simply to update your passwords today.


Excerpts:


Affected users will receive an email from LinkedIn with instructions on how to reset their password.


This doesn't appear to be the standard password reset procedure, either — any affected user will automatically be locked out of their account, and the password reset email being sent by LinkedIn won't contain any links to the site.


LinkedIn will also be sending affected members a second email from their customer service department detailing the circumstances behind the breach. 


More details here - via http://www.theverge.com/2012/6/6/3068652/linkedin-member-passwords-stolen


Access LinkedIn's blog post on this news here.


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B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn

B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn | The Social Media Learning Lab | Scoop.it

If you aren't yet into social media in delivering your B2B services & products, here's what to consider, even if your product isn't as fun as Japanese watermelons.


"...Everyone is spending more time online both looking for information & communicating with others."  What are the implications for B2B Social Media engagement?


Excerpted from this post:

  • Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there.   ...  "there was a watermelon grower who sold one of his watermelons simply through a conversation on his Page’s wall."
  •  It is more important for a B2B company to be blogging....not about your products or information t– but about issues that are facing your industry, unique ways in which your customers use your products to solve common issues, or even stories about your company’s history or culture – [create a] a “social” voice [for] conversations that are happening online.
  • Creating a LinkedIn Group - to create a unique industry community so that you can lead the conversation, become perceived as the thought leader in your industry, and indirectly “market” your company to the 150 million professionals that spend time on LinkedIn. LinkedIn is now the 12th most visited website in the world.
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Rescooped by Deb Nystrom, REVELN from For All Linkedin Lovers
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How to use LinkedIn groups to Build Your Business

How to use LinkedIn groups to Build Your Business | The Social Media Learning Lab | Scoop.it

This post offer five ideas on what to talk about in LinkedIn.


LinkedIn can help you find new prospects and discover more about them before you even think about 'selling'.


Excerpted from | Joined Up Business Networking


What should I say in LinkedIn discussions?

It’s important to add to the discussions in the groups, rather than .. (lurking).


Respond to discussions where you have some knowledge, or experience; maybe answering a question on something you know a lot about, or have tried in the past (whether it worked or not), maybe you can recommend somebody that knows the answer.



What discussions should I start?
If you blog, using some of your blogs (not every blog) as the basis for a discussion 

Putting links to industry news that is related to your business and starting discussions on them. This is great as it doesn’t involve you in writing material!


Finding that material can be quite easy too....



Via Rami Kantari
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