The Social Media Learning Lab
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Rescooped by Deb Nystrom, REVELN from Internet Marketing Strategy 2.0
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Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad

Why Google Is Blocking All of the Keyword Referral Data and Why This Is Really Bad | The Social Media Learning Lab | Scoop.it
Rand Fishkin talks about Google's motivation behind their encryption.

Via Robin Good
Deb Nystrom, REVELN's insight:

Robin Good's insight with this ScoopIt is plenty.  It's a big deal about SEO being worthwhile, a real game changer as of Sept. 25th.  ~  Deb

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Mark E. Deschaine, PhD's curator insight, October 8, 2013 7:12 AM

This is important to teach students that Google might not always provide the best results for search terms ....

Jill Prest Hart's curator insight, October 10, 2013 10:47 PM

I agree with one of the commentors on this post, that said, Google is doing this in response to the competition with FB et al. FB is making huge inroads in Googles once great monopoly.  You can still find keywords that will rank with reverse attack marketing and can learn about it here: http://www.reverse-attack-marketing.info

David Bennett's curator insight, October 11, 2013 6:34 AM

Quote from Danny Sullivan of Search Engine Land: "

Publishers allow search engines to index their content, which is used by the search engines as the core content they can put lucrative ads around.


In return, search engines have provided traffic to publishers and data on how those publishers are found. That latter part of the ‘deal’ was unilaterally pulled by Google.”""

Scooped by Deb Nystrom, REVELN
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How to Double Your Traffic Without Any Marketing – Shopify

How to Double Your Traffic Without Any Marketing – Shopify | The Social Media Learning Lab | Scoop.it
A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.
Deb Nystrom, REVELN's insight:

Google keywords and search are a backbone of smart marketing and smart social media.  ~  D

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Robin Martin's comment, May 15, 2013 10:21 AM
Thanks again Deb...gonna read and study this one! : )
Scooped by Deb Nystrom, REVELN
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HANDY Infographic for Google+ Users: Text Formatting Made Easy

HANDY Infographic for Google+ Users:  Text Formatting Made Easy | The Social Media Learning Lab | Scoop.it

How to make bold text, italics, strikethroughs in Google+ posts." 

   

From MT Weekly.  Easy!   Using Google+ as a choice?  More here about choosing Google+ for your posts:  

   

Excerpt:
   

There are two significant benefits of using Google+: 

   

  • First, social media in general is essential today to immerse yourself in industry knowledge and stay ahead of the curve on the latest trends in your field.  Google+ is a more organized, comprehensive tool than Twitter, and its more personalized than LinkedIn with more engaging features.
   
  • Second, when a potential employer Googles your name, your robust Google+ profile will show up. You can use it as a way to showcase your professional interests, personality, and industry savvy to stand out from the rest of the heard. Here's a quick job seeker's guide to using it:
      

It's a great addition to your social media belt. 

   
Source:  USNews Money

   

Personally, I find the use of Circles, robust and VERY smart.  Twitter lists?  Ahh, I have them and don't use them right  now.  ~  Deb

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Scooped by Deb Nystrom, REVELN
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Plusketeers = Google+ Monetization and Social Good

Plusketeers = Google+ Monetization and Social Good | The Social Media Learning Lab | Scoop.it

Quote: "When you see this, you'll share it."  This is a solid example of social media to do good.  


Google+ and monetization are the infrastructures featured in the human stories.


Excerpt:

Two of the millions worldwide who are part of “The Culture that Crawls.” They are victims of landmines, poor nutrition, crocodile bites and agent orange. They are spat upon, looked down upon and all but forgotten.


What do these people who crawl have to do with monetizing Hangouts?


Fifteen years ago out of a one stall garage in Columbia, Missouri, a gentleman by the name of Mel West built a mobility device to navigate places where wheelchairs can’t go for instance in the mountains or the jungle.


All it took were three wheels, a few pieces of wood, a hand crank, and a chair. Today, it’s a called a P.E.T. cart or Personal Energy Transportation device. Initially, this device was intended to mobilize one man in Zaire, Africa.


Fifteen years later, with the help of volunteers, he's mobilized more than 30,000 people in 93 countries worldwide. Even though it was a tiny one-car garage, Mel used his platform for good.

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Scooped by Deb Nystrom, REVELN
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Introducing Google Currents, video > Google's latest curation mobile app tool

"Google Currents is a new mobile app that lets you enjoy free online magazines and other content optimized for your Android or Apple phones and tablets - with the swipe of a finger."


Google's latest on the curation meme:  


"We strive to give you beautiful and simple ways to experience all the content the web has to offer, such as:

  • sharing photos on Google+, 
  • watching YouTube videos and 
  • discovering books, movies and music from Android Market."


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How to Use The Keyword Planner -- The New Keyword Tool From Google AdWords

How to Use The Keyword Planner -- The New Keyword Tool From Google AdWords | The Social Media Learning Lab | Scoop.it
Last month, Google quietly began rolling out the AdWords Keyword Planner to select AdWords accounts last month. In typical AdWords fashion, one of the biggest overhauls of the Google Keyword Tool ever went almost unnoticed!
Deb Nystrom, REVELN's insight:

Planning your message to the world?  Check out Google's new Keyword Planner.  ~  Deb

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A YouTube Streaming Music Service Will Launch Later This Year

A YouTube Streaming Music Service Will Launch Later This Year | The Social Media Learning Lab | Scoop.it
YouTube is one of the most popular online music players in the world, so it shouldn't come as much of a surprise that the video platform is planning to launch a paid-subscription music streaming service later this year, Fortune reports.A YouTube...
Deb Nystrom, REVELN's insight:

Another way that social becomes big business.  YouTube moving to paid streaming is another of social media moving into Social Business, and a big business it is!  ~  Deb

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Rescooped by Deb Nystrom, REVELN from Innovation & Institutions, Will it Blend?
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Project Glass - Augmented Reality & Social, Test run by Google co-founder: Report & Charming Video

Project Glass - Augmented Reality & Social, Test run by Google co-founder: Report & Charming Video | The Social Media Learning Lab | Scoop.it

"The Google Glasses are real!"  Project Glass, augmented reality lenses from Google, is already being tested by Google employees, including company co-founder Sergei Brin.


This video is already making the rounds on Facebook among my friends.  I wanted to share it here, as it foreshadows social media ease/connection.  


It is also spot on for a precursor of 10 year trend forecasting by Bob Johanssen that allows for virtual/digital alteration of your space, via the ACMP 2012 global change conference, and is representative, I think, of Google media relationship charm.


Excerpted:


This week Google officially confirmed the existence of Project Glass, a prototype pair of augmented reality goggles, which will allow users to see maps and chats and take photographs or notes without once reaching down for their smart phones.


"The Google Glasses are real!" popular blogger, Robert Scoble wrote in the Twitter message. Later he added that the goggles "look very light weight. Not much different than a regular set of glasses."


To view the charming, short video Google Glasses (complete with a sweet ukelele finale), go here.


Photo credit:  A screenshot from a Google video promoting Project Glass, a new augmented reality device from the team at Mountain View. - Google

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Rescooped by Deb Nystrom, REVELN from "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more"
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Google Search Integrated with Social Analytics: Game Changer?!

Google Search Integrated with Social Analytics: Game Changer?! | The Social Media Learning Lab | Scoop.it
Google Search with Social Analytics integrates Facebook Likes, Twitter counts and Google Plus shares in Gooogle Web Search Results...

 

First of all, Google is rocking with some new ability to do live analytics.  Now there is the integration advantage via Google's powerful search.   It's looking good, Google!


Via ABroaderView
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Rescooped by Deb Nystrom, REVELN from Google Updates
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Why Google+ is a long term good idea: GoogleApps - YouTube

Why Google+ is a long term good idea:  GoogleApps - YouTube | The Social Media Learning Lab | Scoop.it

There are several good reasons not to pay much attention to the so-called demise of Google+, the new social media channel slated as a contender with Facebook. Yes, it's social, and so is YouTube, which Google owns and uses to reach out to a large audience (22,000) of social and tech-minded folks in this series of videos.


Google emcee's this tech leader event with Jonathan Zittrain, Professor of Computer Science Harvard School of Engineering & Applied Sciences, who talks about the first digital spreadsheets and the playful, hobbyists' spirit that found its way into enterprise IT, e.g. the Google ethos.

 

Here's the real reason that Google+ makes sense, eventually there will be powerful, artificial intelligence integration with a lot of good stuff, Google apps.   I have a Google calendar, as do several of my clients and business partners.  I have several Google email accounts, professional (branded) and personal.  I love that Gmail knows how to prioritize my load of email and 98% of the time gets it right. Many businesses are using other Google apps besides what I've listed as my go-to tools.


Bradley Horowitz (VP Product Management, Google) talks about
Google + as more than a social network.


"We aspire to build a different type of relationship with our users, creating a means for users to create who they are to return improved results and better quality of service."  


He mentions Google learning to provide value to user long term interests like kite surfing.  Google+ has plans to integrate Google docs in a Google+ circles. He says that:

  • search and maps will get better,
  •  your phone will get smarter, and 
  • Gmail will get even better.   

The video is here.


There's much more to come, and this channel is where to find out about Google integration directly from the source:  Google Apps:  "A channel for all videos about and related to Google Apps, Google's suite of communication and collaboration products for businesses, non-profit organizations, and schools."


Via Mary Schwander
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