5 Marketing Lessons From Lady Gaga, the 1%-ers | The Social Media Learning Lab | Scoop.it

"You may love Lady Gaga. You may hate her. But no matter what, it's hard not to respect what she's done as an artist."

1) Focus on Your One Percenters

Lady Gaga spends much of her effort on just one percent of her audience- the highly engaged superfans who drive word of mouth. Despite her tens of millions of followers in social media, she focuses more on the die-hard fans that make up a small but valuable part of the fan base.

4) Give Fans a Name Creating a name for your One Percenters, like Lady Gaga's Little Monsters, assigns them an identity. With that identity comes a set of recognizable behavioral or personal characteristics that everyone with that name shares.