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Neighborhoods, Creating Positive Online Community Using Secret Groups on Facebook

Neighborhoods, Creating Positive Online Community Using Secret Groups on Facebook | The Social Media Learning Lab | Scoop.it

Creating your own Facebook group is an effective way to discuss a particular subject and share content with friends and other like-minded Facebook users.  
  
The default setting for Facebook groups is "Closed," which means that all Facebook users can access and read the group but only members can post to the group. As an alternative, Facebook offers a "Secret" option that hides the group and its contents from everyone except group members.
.

 

Click on the title or photo to read more about how to set up such a group. To find out more about WHY it is helpful to use a secret group on Facebook for a neighborhood group, read my comments below.


Related social media posts by Deb:

   

  

   


Photo:  Signs at Lavender Hill Farm, Boye City, Michigan - by Deb Nystrom


Deb Nystrom, REVELN's insight:

Creating a closed, secret group on Facebook can be a wonderful option for neighborhood groups. I created one, when the interest emerged in the neighborhood where I used to live, and now I've started with an interested neighbor, and within ONE day of launch, 20+ neighbors joined.  It turns out, many of us DO have Facebook accounts, even if we just use them once in awhile.
      

Some of the features that help a neighborhood Facebook page work including confidentiality, ease of administration, no need to "friend" someone, and a good looking page structure. Here are a few more details of how it works in 2015, vs. the date of the article I've Scooped here.

    
How it works:

  
  • 1) A secret Facebook group is an invitation only type of group. This has some advantages when putting together a neighborhood group. NextDoor is another option, but it requires 100+ members and a bit more work to organize. A secret Facebook page allows the neighborhood to grow organically through neighbor to neighbor invitations and communication.
      
  • 2) Yes, members do have to be on Facebook with at least a basic profile, to join the group. That helps it be more manageable to run by volunteers.
      
  • 3) There's a helpful "welcome" function in the page's members section, as new members join.
      
  • 4) A key feature is that you do not need to "friend" anyone to follow the neighborhood news in the group. No one needs to "friend" you either. You also do not have to participate - you can just observe if you like. However, the hope is that the group will encourage positive, friendly neighborhood networking and community sharing in real life - assisted by Facebook conversation.
      
  • 5) You can request to join and leave the group at any time.
      
  • 6) Many groups will have some posting guidelines about being friendly and respectful, honoring the purpose of the group, sharing relevant news and information, and the like.
    
  • 7) You can have more than one administrator for the group, which helps the group adapt to change and stay flexible.
    
  • 8) You can invite people by email. (I think that is more work, but it can be done.)
   
  • 9) It is easy to share photos and links, which adds interest and fun to the page.
      
Problems?  Yes, sometimes.  See the Wikipedia page on NextDoor which covers some of the downsides of neighborhood groups.  Problems can happen, as with any group IRL, "in real life" which is what online community is.  It is helpful to have one or more administrators with knowledge of group dynamics.  And that is why I'm the one writing this post and encouraging use of social media.  Social media enables engagement and conversation.  Even when there is conflict, keep the conversations going to help resolve the conflict, develop and use good group guidelines, and encourage members to communicate and act in good faith to build a positive, high functioning online community.
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The Voice of Reason: Facebook Messenger has invasive permissions like MOST apps

The Voice of Reason:  Facebook Messenger has invasive permissions like MOST apps | The Social Media Learning Lab | Scoop.it
Few of us realize, or understand, the access we give to programs we use every day.

    

Via the Washington Post:  In Facebook’s defense, there are plenty of legitimate reasons for requesting these permissions. Messenger needs access to your camera, for instance, so that you can send pictures, and few people would want to confirm microphone access every time they use the app to place a call.
     

....Our collective ignorance over this whole app permissions thing probably explains the hullabaloo over Messenger. Yes, it’s potentially “insidious,” to quote Fiorella, but so are WhatsApp, Viber, MessageMe and virtually every other popular messaging app, all of which request comparably creepy permissions. 
 

Deb Nystrom, REVELN's insight:

I logged out of my mobile Facebook account due to video data usage.  I uninstalled Facebook Messenger too as it was just a bit too intrusive to my taste,   Now it's good to review just what you need in order for the app to work in the first place, like most apps.  It's all about the data they collect that funds the way they do business.  ~  D

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Still a Huge Force for Business Reach: Google, Facebook, Amazon and Others Thrive Despite Objections

Still a Huge Force for Business Reach:  Google, Facebook, Amazon and Others Thrive Despite Objections | The Social Media Learning Lab | Scoop.it
European consumers may criticize Facebook’s privacy policies or working conditions at Amazon, but they are still hooked on American technology companies.


Stuart Turnbull, 42, a writer in England, once tried to shut down his Facebook account after realizing that he was spending too much time sharing posts and comments. 
 

“Yet as he looked to build contacts with other writers and editors around the world, Mr. Turnbull, who works from a home office in the small town of Crieff, soon changed his mind. He even opened a second Facebook account dedicated to his literary career.”  

Source:  New York Times, July 6, 2014

Deb Nystrom, REVELN's insight:

Love 'em, hate 'em, using the mixed blessing of social media is via US technology giants is force of business today.  Educating yourself to be as fully aware of the news and views, and filter bubbles of social media can help you use it more effectively.  

That is what the Social Media Learning Lab is about.    ~  Deb

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How to write great business tweets (and status updates) #Infographic

How to write great business tweets (and status updates) #Infographic | The Social Media Learning Lab | Scoop.it
Deb Nystrom, REVELN's insight:

How to write better business tweets #infographic   This is also good info for those who link business page Facebook status updates to twitter so that the first part of the Facebook update is #tweet-worthy.

  

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Facebook Photos Size Guide, Fall 2013 Edition

Facebook Photos Size Guide, Fall 2013 Edition | The Social Media Learning Lab | Scoop.it

A helpful guide on several different ways of using images and photos on Facebook, each of which has different dimensions and quirks.

Deb Nystrom, REVELN's insight:

Facebook is always making adjustments to its photo / media displays.  Here's the latest guide.  ~  Deb

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Four Questions for Facebook's Graph Search

Four Questions for Facebook's Graph Search | The Social Media Learning Lab | Scoop.it

"It's being launched in an awkward early form of its development. ...so was Siri, which is much better now.

"

Facebook’s graph search is going live for hundreds of millions of English-speaking users today, the first serious option for searching a social-media site that blocks Google’s access to much of its data.


Facebook claims its first foray into a powerful search tool will be a boon for its users, who will then stay on the website longer—and that, in turn, will be a boon to its advertisers. 


______________________

Apple 
released Siri when it wasn’t quite ready for prime time. ...Siri much better now.

______________________


Can it learn to understand us?
Part of the alleged joy of Facebook’s graph search is the way users can just type in a question as they’d ask a person for the same information. A truly conversational search would give it a leg up on Google, whose basic search tool is based on keywords. ...early reports have found Facebook flummoxed by wrinkles in language...


Of course, systems like this are often bad at first; they improve by gathering data. That’s why Apple released Siri when it wasn’t quite ready for prime time. On the other hand, is Siri much better now


The other 3 questions:


Is it pulling the most relevant information?


Can it go beyond Facebook? 


Will it creep everyone out?


Related posts by Deb:

   

   
   



Deb Nystrom, REVELN's insight:

Good piece about looking at how it could be useful, as well as the usual concerns about privacy...Will it creep us out?  ~  Deb

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How LinkedIn, Facebook and Twitter Have Changed the ROI of Leadership - Forbes

How LinkedIn, Facebook and Twitter Have Changed the ROI of Leadership - Forbes | The Social Media Learning Lab | Scoop.it

"Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game."


Excerpts:


As a former C-level exec, I was skeptical myself, but now I’m a believer. Linkedin, Facebook and Twitter have changed the ROI on leadership and it’s your responsibility to get in the game.


About a year ago, the head of marketing for a healthcare company told me, “our leaders are not paid to write and express their POV outside their immediate roles & responsibilities. Besides, many of them don’t write well and would tarnish their image if they tried.”


I responded  ...many of your smaller competitors have invested in activating the voices of their senior executives by training them how to blog and also how to utilize social media to expand their reach and influence.”


This prediction recently became a reality and not only has the head of marketing been fired, but the company has had to hire new talent that understands how to implement the power of social media.


Read the full post and helpful comments here.


Via AnnaGenis
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Assets & Facebook's Camera App: Why Instagram Was Worth $1 Billion

Assets & Facebook's Camera App: Why Instagram Was Worth $1 Billion | The Social Media Learning Lab | Scoop.it
Facebook's new camera app makes it clear that Instagram was worth $1 billion.


This is a good example of a large company sorting through its own assets, Instagram and the new Camera App on Facebook. Choices!  Choices!


________________________


If Facebook is going to achieve mobile dominance, it needs to have a Steve Jobs-like clear vision...

________________________

Excerpts:


Instagram could be Facebook’s YouTube — in other words, an acquisition that becomes monumentally important to its future, and helps it solve a problem it couldn’t solve on its own (like Google Video before Google bought YouTube.)

If Facebook is going to achieve mobile dominance, it needs to have a Steve Jobs-like clear vision. That means recognizing whether or not it makes sense to release an also-ran photo app when you just spent $1 billion buying the competition.


...If Facebook is concerned about losing ground in the mobile photo space, releasing a knock-off standalone app isn’t going to do it any favors.


If anything, the company would have been better off simply integrating the truly excellent photo-only browse mode into the main Facebook app — in other words, improving the main show first.


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CHART OF THE DAY: Instagram's $1 Billion Sale to Facebook In Context

CHART OF THE DAY: Instagram's $1 Billion Sale to Facebook In Context | The Social Media Learning Lab | Scoop.it
This is the biggest sale of a photo sharing service by a long shot.

 

I have Instagram on my iPhone.  I'm still a fan of the venerable Flickr, but Instagram is very easy & fun to use.  Simple and intuitive makes a big difference in iPhone apps, as well as apps suitable to Facebook posting. ~  Deb


Via sandrinea, michel verstrepen
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Eric's comment, April 10, 2012 1:35 PM
la surévaluation des rachats nous entraîne vers une nouvelle bulle ?
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Facebook Debuts New Timeline Pages for Brands - Forbes

Facebook Debuts New Timeline Pages for Brands - Forbes | The Social Media Learning Lab | Scoop.it

Brands have been eagerly awaiting the new pages, which offer a much more visually appealing look to replace the current utilitarian design.


“It’s a great visual way for brands to tell their story and do it in a more expressive way,” says Erika Brookes, vice president of marketing for Vitrue, a social media management platform that works with large brands. 


Via The New Company
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Google Search Integrated with Social Analytics: Game Changer?!

Google Search Integrated with Social Analytics: Game Changer?! | The Social Media Learning Lab | Scoop.it
Google Search with Social Analytics integrates Facebook Likes, Twitter counts and Google Plus shares in Gooogle Web Search Results...

 

First of all, Google is rocking with some new ability to do live analytics.  Now there is the integration advantage via Google's powerful search.   It's looking good, Google!


Via ABroaderView
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Knocking The Boss on Social Media? The NLRB Weighs In & Reverses the Outcome

Knocking The Boss on Social Media?  The NLRB Weighs In & Reverses the Outcome | The Social Media Learning Lab | Scoop.it

With the rise of social media, many business owners have sought to control what their employees post on the various social networks. But as the owners of Triple Play Sports Bar and Grille in Watertown, Conn., learned during recent litigation, employers may have less authority than they think.

_______________
   
Employers may have less authority than they think.
_______________ 

    

     

In August, a three-member panel of the National Labor Relations Board in Washington concluded that Triple Play violated the National Labor Relations Act when it fired two employees over comments made on Facebook about a Triple Play owner. The N.L.R.B. also determined that Triple Play’s written social media policy violated the Labor Relations Act. 

    

_________________

     

   ....the restaurant violated the law by threatening to sue them for their Facebook activity.

   

 _________________

  


Triple Play violated the law when it fired Ms. Sanzone and Mr. Spinella, the N.L.R.B. found that the restaurant violated the law by threatening to sue them for their Facebook activity. The board also found that the restaurant’s social media policy was unlawful because employees could reasonably interpret it to mean they could not engage in activities that the Labor Relations Act protects. Specifically, the N.L.R.B. concluded that the word “inappropriate” was subject to imprecise interpretation by employees.

     

The N.L.R.B. issued an order that required Triple Play to refrain from the type of actions that led to this lawsuit, and to take several affirmative steps. These included:

  • revising its Internet/blogging policy, 
  • offering reinstatement to Ms. Sanzone and Mr. Spinella within 14 days, and 
  • compensating both former employees for any lost earnings and adverse tax consequences they may have suffered.

     

As always in REVELN ScoopIt news, click on the photo to see the full post.


Related posts by Deb:

     

    
     

       

        

  • Stay in touch with the monthly Best of the Best news, taken from Deb's  9 multi-gold award winning curation streams.  Preview it here, via REVELN Tools.

        

  • Are you local to SE Michigan?  Find out more about horse-guided leadership development sessions (no fee demos) for individuals by contacting Deb, after reviewing her coaching page here.  

    
Photo by Maria Elena on Flickr. 

Deb Nystrom, REVELN's insight:

It is wise to stay on top of how specific you'll need to be in your social media policy and how judicious you need to be before you follow the advice of just your own lawyers,  Consulting others in this situation along with the lawyers would have helped.  ~  Deb

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Social Media Publishing is dead (as we know it) & ScoopIt, Content Curation is the Remedy

Social Media Publishing is dead (as we know it) & ScoopIt, Content Curation is the Remedy | The Social Media Learning Lab | Scoop.it

 Earlier this month, Facebook dropped a bombshell by not only acknowledging that Facebook pages’ organic reach was declining but also by telling us we should not expect them to recover.

Facebook’s VP of Product for Facebook Ads, Brian Boland, went on to explain that this is the new world we live in now, that the same thing happened with search engines before and that we’d better get used to it. It’s true that many platforms go through a similar cycle: first, they present a great free opportunity, then more and more people grab it - decreasing the return for everyone until finally, the platform focuses on those ready to pay for play.

It happened with Google Search; it happened with Apps (yes, Apple doesn’t sell ads but others do - such as coincidentally... Facebook). And now that all social media are publicly-traded company with ambitious revenue targets to reach, it will happen to social media as well.

So what does the decline of organic reach on Facebook and social platforms exactly mean on a practical basis?     Continue reading →
    

Related tools & posts by Deb:

     

  • Stay in touch with Best of the Best ScoopIt news, taken from Deb's  NINE multi-gold award winning curation streams sent  once a month via email, available for free here, via REVELN Tools.

        

      

  • Are you local to SE Michigan?  Find out more about horse-guided leadership development sessions (no fee demos) for individuals by contacting Deb, after reviewing her coaching page here.

                 


Deb Nystrom, REVELN's insight:

The statistics and changes in Social Media, featuring Facebook and their filters are worth a good look for business marketing reasons.
 

This is a ScoopIt piece, emphasizing the ScoopIt platform's advantages for content curation. The research featured and the freshness of content shared, often shared by others a month or two later, is why I moved from the now defunct Posterous to ScoopIt. ~ Deb

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This Chart Explains the Reachpocalypse: Why Facebook is Laughing All the Way to the Bank

This Chart Explains the Reachpocalypse:  Why Facebook is Laughing All the Way to the Bank | The Social Media Learning Lab | Scoop.it
Facebook's declining organic reach for businesses corresponds precisely with its increase in stock price. No surprise! Here's 4 ways to combat declining Facebook effectiveness.


Clear-eyed business observers have been raising the alarm about building your house on rented land for years, but Facebook has still been able to pull off the greatest Gillette scam ever (you give away the razor, and then sell the blades).

From a helpful artcile, ”Facebook’s Declining Organic Reach a Real Nightmare for Marketers“ from CIO Magazine online. 

this quote from an agency media strategist: “It’s become a real nightmare because your fans and likes can’t even find you in some cases. When I post to Instagram I have a much better idea of how many people I’m going to reach.” 


2 of 4 Things You Can Do About Your Facebook Problem

You have 4 options at this point:

1. Stop using Facebook as your key social media hub

Google + is looking better and better, right?


2. Pay for the reach you used to enjoy at no cost

(DN:  Those Facebook ads are still quite affordable and MAY be worth a good look.)


Read the full article here.


Related tools & posts by Deb:

     


     

     

Deb Nystrom, REVELN's insight:

Facebook's reach has been evaporating for business pages for SOME TIME now.  From the article:  Your employees and current customers now the very best way for you to distribute your message on Facebook.  

    

Make it SUPER easy and FUN for them to enjoy, share and talk about the successes and benefits of what you do, the service and product gems you provide.  Today I noticed three shares from a poster & comment that really connected with those following one of my business pages.  That's what it's about!  ~  D

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Yes, You CAN Get Fired For Trashing Your Company on Facebook & the National Labor Relations Act

Yes, You CAN Get Fired For Trashing Your Company on Facebook & the National Labor Relations Act | The Social Media Learning Lab | Scoop.it

This is a useful cautionary example involving a non-profit, the National Labor Relations Board, lawyers and two employees in conversation on Facebook.

     

Generally speaking:

     

  • One employee, griping alone on Facebook about his employer, can be fired; but,
          
  • Two employees, complaining together on Facebook about their employer, cannot be fired.
        

The distinction is that the two employees are engaged in concerted activity — group discussion of workplace issues — which, even in a non-union private-sector workplace, is protected via the National Labor Relations Act.

Deb Nystrom, REVELN's insight:

If you are an employer, it's important to stay on top of trends and precedents on employee chatter about your business in social media.  It will help you define what good faith social media policies are, clarify free speech vs. maligning your employer in social media and discussing workplace issues, how, where, when, what.  ~  D

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Deb Nystrom, REVELN's curator insight, December 5, 2013 1:09 PM

For employers, it's important to stay on top of trends and precedents regarding employee conversations about your business in social media .  This offers help as to the how, where, when, who, what, and why.  It will help you define what belongs in good faith social media policies and clarify free speech.  


From our Social Media Learning Lab news.  (Also just added, getting the full context on "selfies" in social media.)  ~  D

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6 Top Social Media Dashboards for Small Business

6 Top Social Media Dashboards for Small Business | The Social Media Learning Lab | Scoop.it

"A handy roundup of the best social media dashboards and the benefits they can bring your small business, including cost"


1) HootSuite Easy to use and packed with features, Hootsuite is probably the most widely known social media dashboard. It’s also free with basic features, and you can upgrade inexpensively to a pro version.


HootSuite lets you manage your Twitter, Facebook, and LinkedIn accounts, and you can also toss in Google+, Foursquare, WordPress, and MySpace. The platform offers apps that allow you to monitor and manage Flickr, YouTube, Tumblr, and more — including marketing tools such as MailChimp or Constant Contact.


The free version includes message scheduling and basic analytics. The pro upgrade offers advanced scheduling tools and analytics, including integration with Google Analytics, and HootSuite University, a social media training and certification program.


Cost: The basic version is free for one user and up to five accounts. HootSuite Pro starts at $5.99 a month with a 30-day free trial, and gives you two users and unlimited accounts.


2) VerticalResponse Social
3) Postling
4) SproutSocial
5) Sendible
6) Crowdbooster

 

Deb Nystrom, REVELN's insight:

This is a helpful list from Mari Smith, who I've followed for several years now.   Where would I be without my Hootsuite?  It's pretty great.  (Tho' it doesn't always capture every tweet mention.) ~  Deb

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How to Turn Off the Recommended Pages on Facebook

How to Turn Off the Recommended Pages on Facebook | The Social Media Learning Lab | Scoop.it
In an effort to personalize user experience, Facebook automatically suggests related Facebook pages for you to like, both when you send out status updates via Facebook and when you use partner websites.


Here's how to turn turn-off "suggested pages"in your Facebook feed.  Click on the title for directions.

Deb Nystrom, REVELN's insight:

E-how is e-handy for so many things.  ~ D

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Facebook Changed ALL Emails to @Facebook.com, So, It Depends: It's Either OK or NOT OK

Facebook Changed ALL Emails to @Facebook.com, So, It Depends:  It's Either OK or NOT OK | The Social Media Learning Lab | Scoop.it

"Facebook removed everyone's email address from their profile and replaced it with an @facebook.com email address.  They didn't ask you, but it MIGHT be ok."


Per the discussion on my Facebook wall today about this Facebook change du jour, this email change is either NOT OK because they didn't tell you, and you want to be contacted via your regular email address or it's OK as changed via this comment: 

"Why show your email address anyway? This makes sense to show only the fb one so you don't get spam in your inbox. Stuff will just go here on fb."


Excerpt:


This morning, Forbes noticed that they removed everyone's email addresses from their profiles, replacing them with an @facebook.com email address instead.


Luckily, it's easy to get your old email address back on your profile:

  1. Click "About" on your profile and scroll down to your email address. Click "Edit" to change them.
  2. Click on the circle next to your Facebook email address and change its setting to "Hidden From Timeline".
  3. Click on the circle next to your other email addresses and change their settings to "Shown On Timeline".
  4. Click the Save button at the bottom of the Edit popup (Don't forget this step).



So if you WANT your email to show on Facebook, you can change it back.

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B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn

B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn | The Social Media Learning Lab | Scoop.it

If you aren't yet into social media in delivering your B2B services & products, here's what to consider, even if your product isn't as fun as Japanese watermelons.


"...Everyone is spending more time online both looking for information & communicating with others."  What are the implications for B2B Social Media engagement?


Excerpted from this post:

  • Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there.   ...  "there was a watermelon grower who sold one of his watermelons simply through a conversation on his Page’s wall."
  •  It is more important for a B2B company to be blogging....not about your products or information t– but about issues that are facing your industry, unique ways in which your customers use your products to solve common issues, or even stories about your company’s history or culture – [create a] a “social” voice [for] conversations that are happening online.
  • Creating a LinkedIn Group - to create a unique industry community so that you can lead the conversation, become perceived as the thought leader in your industry, and indirectly “market” your company to the 150 million professionals that spend time on LinkedIn. LinkedIn is now the 12th most visited website in the world.
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10 Reasons Business Blogging is Better than Facebook [Infographic]

10 Reasons Business Blogging is Better than Facebook [Infographic] | The Social Media Learning Lab | Scoop.it

A lighthearted 'Top Ten' list by Patricia Redsicker advocates why business blogging is better than Facebook marketing.


From my own experience and in listening to digital strategists, it is generally best to drive all traffic to your website and mailing lists opt-in offerings.

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F-commerce = fail as Gap, JCPenney shut down Facebook stores

F-commerce = fail as Gap, JCPenney shut down Facebook stores | The Social Media Learning Lab | Scoop.it

F-commerce = a failed experiment as Gap, JCPenney shutter their Facebook stores. Gamestop has company.

Excerpt:  Over the past year, Gap Inc., JC Penney Co. and Nordstrom Inc. have all opened and closed storefronts on Facebook Inc.'s social networking site.

"We just didn’t get the return on investment we needed from the Facebook market, so we shut it down pretty quickly," Sheetz said in a telephone interview. "For us, it’s been a way we communicate with customers on deals, not a place to sell."

Gap, which has 5.6 million Facebook fans from its namesake, Banana Republic and Old Navy pages, opened and discontinued a storefront last year, said Liz Nunan, a company spokeswoman. The San Francisco-based company also discovered customers preferred shopping on its own sites, she said.

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