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Rescooped by Deb Nystrom, REVELN from The Evolving World of Marketing
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How to generate revenue from blogging and content marketing

How to generate revenue from blogging and content marketing | The Social Media Learning Lab | Scoop.it
An infographic highlighting the revenue generating opportunities of content marketing...


**Companies that blog get up to 55%more traffic


**They also get up to 97% more inbound links (which search engines like!)


**They can get up to 434% more indexed pages in search engines


**Blogging companies get up to 25x times more business leads


Selected by Jan Gordon covering "Content Marketing, Social Media & Beyond"


Read article here: [http://bit.ly/ILHdyz]


Via janlgordon
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Rescooped by Deb Nystrom, REVELN from Curation, Social Business and Beyond
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Powerful Tweeting to Thrive in the Twitter Ecosystem | The Atlantic

Powerful Tweeting to Thrive in the Twitter Ecosystem | The Atlantic | The Social Media Learning Lab | Scoop.it

A study based on 43,000 responses to Tweets found precisely what people like and loathe about twitter's microblog posts.

 

Excerpted,  by Megan Garber for The Atlantic

 

Findings:

 

  • Twitter doesn't replace traditional news; it does increasingly function as a real-time newswire, disseminating and amplifying information gathered from the world and the web.
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  • As it is social, Twitter also entertains, so it serve both a place and a platform.
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  • Tweets that are informative or funny -- or, ideally, BOTH -- evoke the best responses.
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  • Stale info - tweets that repeat conventional wisdom, offer uselessly de-contextual news, or extoll one's lunch options = noise.

 

Summary:


Do be useful, novel, compelling.  AVOID:  boring.

 

Add to the twitter story: an opinion, a pertinent fact or comment on the conversation before hitting "send" on a retweet (RT).

 

"The Twitter ecosystem values learning about new content," the study notes -- so new info, it seems, is new info, regardless of who provides it.  


  • Sharing your own work conveys excitement about that work -- which means that self-promotion, rather than being a Twitter turn-off, can actually be an added value. 
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Read full article here: [http://ht.ly/8OrS8]


Sez Deb: Sounds like tweet Enchantingly, is a key take-away, note to Guy Kawasaki. 

Photo credit:  Twitter via iPad and on Hootsuite, via Mac display, by Deb.


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Scooped by Deb Nystrom, REVELN
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B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn

B2B Social Media Marketing is Calling: Are You Listening? Facebook, Blogging & LinkedIn | The Social Media Learning Lab | Scoop.it

If you aren't yet into social media in delivering your B2B services & products, here's what to consider, even if your product isn't as fun as Japanese watermelons.


"...Everyone is spending more time online both looking for information & communicating with others."  What are the implications for B2B Social Media engagement?


Excerpted from this post:

  • Facebook is the new Farmer’s Market. Every business wants to be there because every consumer is there.   ...  "there was a watermelon grower who sold one of his watermelons simply through a conversation on his Page’s wall."
  •  It is more important for a B2B company to be blogging....not about your products or information t– but about issues that are facing your industry, unique ways in which your customers use your products to solve common issues, or even stories about your company’s history or culture – [create a] a “social” voice [for] conversations that are happening online.
  • Creating a LinkedIn Group - to create a unique industry community so that you can lead the conversation, become perceived as the thought leader in your industry, and indirectly “market” your company to the 150 million professionals that spend time on LinkedIn. LinkedIn is now the 12th most visited website in the world.
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