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3 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company

3 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy | Fast Company | The Social Media Learning Lab | Scoop.it

The most surprising social media statistics from 2013.  

   
Excerpted from a list of 10 from Fast Company:

     

1. THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
     

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

       

___________________
   
Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. 

   

___________________



2. 189 MILLION OF FACEBOOK’S USERS ARE "MOBILE ONLY"  

Mobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

          

6. LINKEDIN HAS A LOWER PERCENTAGE OF ACTIVE USERS THAN PINTEREST, GOOGLE+, TWITTER AND FACEBOOK
    

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating.


This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.


Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. ...Twitter and Facebook....might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.


Read more here:


   

Related posts & tools by Deb:

      


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Deb Nystrom, REVELN's insight:

As social media continues to become mainstream, articles like this zoom to the top of popularity charts.  Fast Company reports that this article was one of the "most-read leadership articles of 2013."  

That it is really about social media techmology is intriguing or an editor's mistake. ~  Deb 

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Another perspective on Obama's Funeral Selfie: Why Context Matters

Another perspective on Obama's Funeral Selfie: Why Context Matters | The Social Media Learning Lab | Scoop.it

"In politics, image is king, and every politician knows it. President Obama knows it more than most, having been having been caught in one or two pictures that hand his opponents, rightly or wrongly, a gift of a story."


Excerpted:

First of all, this wasn't strictly a funeral; certainly not the solemn dressed-in-black occasion we often associate with the term. It was a four-hour stadium-sized memorial celebrating the life and works of the beloved Madiba, a riot of colorful dancing and singing. Think New Orleans meets the World Cup.


__________________________

...it would be churlish (and diplomatically inept) to refuse ...
   

 __________________________


... " it was Thorning-Schmidt taking the picture...it would be churlish (and diplomatically inept) to refuse — especially if the sober British Prime Minister David Cameron was already in on the fun."

"...add speech balloons. Perhaps Thorning-Schmidt is saying, "Let's commemorate this amazing moment and the life of an incredible man with a joyous group photo." Maybe Michelle is thinking, "Man, I wish there were room for me in that picture." 

http://mashable.com/2013/12/10/obama-funeral-selfie/

Deb Nystrom, REVELN's insight:

The media website, Mashable, added to stirring up a political media frenzy by posting this seemingly injudicious selfie early in the day. Later, they offered a 2nd post with "context."  Page views may, in the end, win the day, for their business model.

It does cause us to pause and ask, "Is there another perspective?"   Just about always, there is.   As negative commentary was was shared on many Facebook pages, the question became, "Why be the judge & jury, especially if your politics are hanging out?"


From what I've seen from the videos of the Mandela memorial event in the stadium and on my Facebook timeline, the"celebration" focus of the event, far from US  "funeral" ethnocentric views,  wins the day.  ~  D

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CIPR Social Media Best Practice Guidelines

These guidelines are intended as an introductory guide to highlight core principles that must be considered when developing a communications strategy and campai
Deb Nystrom, REVELN's insight:

A team effort from respected SoMe panel.  ~  Deb

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7 Critical Mistakes You're (Almost Certainly) Making On Social Media

7 Critical Mistakes You're (Almost Certainly) Making On Social Media | The Social Media Learning Lab | Scoop.it

If you are marketing on social media and you should be you are probably making some of these mistakes. Here's how to fix them from Gary Vaynerchuk, best selling author.


   

Excerpted:

   

1. YOU'RE SPEAKING THE WRONG LANGUAGE

...[don't] post essays on Instagram.   ...the best social content is “native” to each platform...speaks the right language in the right place. ...blend your message into each platform’s unique style.


...Tumblr “attracts the artsy crowd and supports animated GIFs,” whereas Twitter “speaks to an ironic, urban audience.”


What’s the native language of the platform you’re trying to speak on? 



_________________________________
 

“Marketers are on social media to sell stuff.  Consumers...are not … If you want to talk to people while they consume their entertainment, you have to be their entertainment.”  ~ Vaynerchuk 


_________________________________


3. YOU’RE ALL “RIGHT HOOK”     ...customers appreciate brands that ...that put out great content without explicitly making a sales pitch.    Vaynerchuk says hashtags are like waves--and the best way to surf is to ride the wave, not create it...


....How closely are you listening on Twitter and following what the population at large is talking about? Are you listening for the wave and jumping onto it?   ....

    

5. YOUR TWEETS ARE INVISIBLE   ...people are still making the mistake of starting tweets beginning with an “@”--which makes the tweet invisible on your follower’s stream unless they are following that other tagged handle as well.

If you insist on starting a tweet with tagging another account, put a period in front of the “@” so the tweet is visible to all of your followers.

    

6. YOU THINK SNAPCHAT IS A FAD

Maybe it is, but can you afford to ignore a social platform whose users send 400 million messages per day? ....


....Are you playing it safe and waiting for others to test the waters on these emerging platforms or are you rolling your pant-legs up and running into the water yourself?


Deb Nystrom, REVELN's insight:

7 helpful points & especially useful commentary with a good amount of negative banter that occurs on popular streams.  

From Alexander on this stream:  "Businesses should be telling a story using social media and not so much selling anything. Businesses are using social media to clarify to the consumer who they are and what they stand for. Promotions are used to advertise products. To much promotion on social media by the business will only hurt their cause."


~  Deb
 

PS:  It's good to know about the .@ tip.  However, making chatty tweets invisible with @ is useful when directly replying to someone not following you (or you don't want to use a direct tweet) and you don't want the tweet to show up on a twitter widget, like I use for my business tweets here.

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Facebook Photos Size Guide, Fall 2013 Edition

Facebook Photos Size Guide, Fall 2013 Edition | The Social Media Learning Lab | Scoop.it

A helpful guide on several different ways of using images and photos on Facebook, each of which has different dimensions and quirks.

Deb Nystrom, REVELN's insight:

Facebook is always making adjustments to its photo / media displays.  Here's the latest guide.  ~  Deb

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New Features: Improved Network Updates, Groups and new Notes function on LinkedIn!

New Features:  Improved Network Updates, Groups and new Notes function on LinkedIn! | The Social Media Learning Lab | Scoop.it


There's a bunch of upcoming feature updates in categories as diverse as Network Updates to Messaging



Related posts by Deb:

   

Open Space on Speed: Social Business with the Coaches, Results! Video

      

Networked or Just Worked? LinkedIn’s Shiny, New Endorsements Buttons

       

Top 5 Apple BlockBusters and Reasons the iPad Rules the Tablets in 2013

 

Deb Nystrom, REVELN's insight:

Directed from LinkedIn's blog:  A new video and news that can help anyone who finds LinkedIn as an essential tools in their business.

I just made good use of the new NOTES function that captures contact notes that only you can see.  This can be very handy for remembering when you had interaction with someone and how you interacted with them.    VERY useful for client lead, retention and development.  ~  Deb

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How to avoid the social media time suck

How to avoid the social media time suck | The Social Media Learning Lab | Scoop.it

...I have a startling confession to make: social media can suck up your time-- but only if you allow it to. 


______________________

"If you only had 3 hours a day ....if you only had 1 hour? "


______________________


Excerpts:

Take the long approach. Think bigger than you are. Just like sales forecasting or financial planning, your social media program should have some long-term goals and appropriate rewards attached. 

  “If you only had 3 hours a day to work on social media strategy and projects, what would you do?” ....if you only had 1 hour? Looking at your social media time ...time frames will push you to further refine...and focus your attention like a laser beam.


Via Yashvir Dalaya, Bryce Christiansen
Deb Nystrom, REVELN's insight:

True, and it is helpfuil to see the pointers for reigning it in.  ~  Deb

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Should I use social media if my customers don’t?

Should I use social media if my customers don’t? | The Social Media Learning Lab | Scoop.it

There are many other ways you can leverage social media channels such as Facebook, Twitter and Google+ to strongly benefit your business to business relationships.


....think sideways to leverage social media if you're in a B2B organisation. .....we know that many of our target prospects don't actively use social media for buying and selling products and services, so how can we engage with people on social media?

The simple answer is you've got to think around your industry:

  • Who are your suppliers?
  • Are there any consultants that operate in your sector?
  • Do you use resellers? Are they using social media?
  • Do you think anyone would be interested in hearing your story of how you started or expanded?

and more.


Read more at http://www.thesocialmediahat.com/blog/should-i-use-social-media-if-my-customers-don-t-09232013#zHAGbl4qSPJDBTO6.99


Related post by Deb:

    

Open Space on Speed: Social Business with the Coaches, Results! Video
Via Henri Lefèvre
Deb Nystrom, REVELN's insight:

Great question.  It's all about the network and relationships.  Good reasoning to consider how you want to build out your marketing plan and where social media fits into the equasion.  ~  Deb

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Robin Martin's curator insight, October 30, 2013 8:14 AM

Good read Deb...! Thanks for sharing...!

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Mainstream: Almost 70% of Internet Users are on Social Media, 2013 #Infographic

Mainstream:  Almost 70% of Internet Users are on Social Media, 2013 #Infographic | The Social Media Learning Lab | Scoop.it
With fully 67 percent of Internet users on social networks, social media is an established mainstream activity.
Deb Nystrom, REVELN's insight:

Here's the infographic to illustrate the Pew 2013 study (companion post on the SMLL ScoopIt curation stream.)  There are racial differences, age differences and it continues to evolve.  ~  D

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5 Social Media Tactics to Increase ROI via Mashable

5 Social Media Tactics to Increase ROI via Mashable | The Social Media Learning Lab | Scoop.it
Social can be one of the most challenging platforms for brands to measure return on investment. Companies that grew up on traditional advertising and metrics often have trouble making sense of the value of the online ecosystem. 


Excerpts:

2. Be Authentic

You can't fake it online, says Sid Shuman, who runs social media for Sony Playstation. "They can smell that a mile away."


Shuman suggests crowdsourcing content for in-house interview and articles. Because they live and breathe the brand, fans "come up with better questions that we could any day," he says.

3. Keep Content Premium

 
Hitting "publish" is social suicide if the material isn't quality. Take advantage of Wordpress,Tumblr and social media to craft strong messages.


Know the rules and follow them: Every network requires a specific approach and language (tweets are written differently thanFacebook posts). 


SEE ALSO: 8 Creative Ways to Connect With Customers on Facebook

Stick to a calendar for posting, and focus on making followers feel part of the brand's family. Using platforms solely as selling tools quickly alienates customers. Hire professionals—and fight the urge to turn sites into content farms or automate feeds.


Peter Yared, CBS Interactive's CTO/CIO suggests using your sites to curate and amplify positive content about your company. "Find the interesting content that’s being posted and use it to bring value to your audience."

5. Experiment

Nothing risked is nothing gained, especially when it comes to social. Fail and see what works. Test tone, style and new monetizing tools, such as native advertising, which serves sponsored content, tweets and Facebook stories. eMarketer reports 73% of U.S publishers now offer some form of native advertising. But be careful: This hot topic still often fails to hook users, as do most click-bait attempts.

 

Deb Nystrom, REVELN's insight:

These are classics, and good reminders.  ~  D

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New Twitter Analytics, 10 Quick Metrics You Can Use Today

New Twitter Analytics, 10 Quick Metrics You Can Use Today | The Social Media Learning Lab | Scoop.it
Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only.


The Twitter Analytics product is actually only accessible through the Twitter ad tool.


Deb Nystrom, REVELN's insight:

Great find for twitter users!  ~  Deb

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Missy Mullen Caulk's comment, July 18, 2013 5:04 AM
Interesting, thanks for sharing.
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S.M.A.R.T. Goals in Social Media or for Anything

S.M.A.R.T. Goals in Social Media or for Anything | The Social Media Learning Lab | Scoop.it

Short examples illustrate how you can use S.M.A.R.T. goals to improve your social media strategy [and to write better goals for anything.]

Specific
I want my fans to engage more
I want to increase my Page's People Talking About This number

"Engage more" is a nebulous, relative phrase. It could mean more people liking posts, an increase in comments, or any number of "engagement" measures. Instead, specify what metrics you will be using to measure your goals.


NOTE: New Facebook Insights allow us to drill down further and identify even more specific engagement metrics.

Measurable
I want my fans to engage more
I want to increase People Talking About This by 30%  

Set a specific, measurable number. Making your goals measurable will help you know whether or not they have been achieved.
 

- See more at: http://socialmediaclub.org/blogs/from-the-clubhouse/smart-goals-social-media#sthash.JZuLeRGm.dpuf

Deb Nystrom, REVELN's insight:

How to avoid those nebulous, relative phrases in goal setting - specific to Social Media.  This is re-Scooped from my companion Talent and Performance Development curation stream.  ~  Deb

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Deb Nystrom, REVELN's curator insight, July 12, 2013 11:04 AM

Here's a great way to get specific with measurement in social media progress, as well as understanding how to set specific goals.  


Also, goal setting can also be a limitation if used to rigidly.   As long as it is used as a tool and adjusted for progress toward a clear purpose, SMART makes semse.  ~  Deb

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Four Questions for Facebook's Graph Search

Four Questions for Facebook's Graph Search | The Social Media Learning Lab | Scoop.it

"It's being launched in an awkward early form of its development. ...so was Siri, which is much better now.

"

Facebook’s graph search is going live for hundreds of millions of English-speaking users today, the first serious option for searching a social-media site that blocks Google’s access to much of its data.


Facebook claims its first foray into a powerful search tool will be a boon for its users, who will then stay on the website longer—and that, in turn, will be a boon to its advertisers. 


______________________

Apple 
released Siri when it wasn’t quite ready for prime time. ...Siri much better now.

______________________


Can it learn to understand us?
Part of the alleged joy of Facebook’s graph search is the way users can just type in a question as they’d ask a person for the same information. A truly conversational search would give it a leg up on Google, whose basic search tool is based on keywords. ...early reports have found Facebook flummoxed by wrinkles in language...


Of course, systems like this are often bad at first; they improve by gathering data. That’s why Apple released Siri when it wasn’t quite ready for prime time. On the other hand, is Siri much better now


The other 3 questions:


Is it pulling the most relevant information?


Can it go beyond Facebook? 


Will it creep everyone out?


Related posts by Deb:

   

   
   



Deb Nystrom, REVELN's insight:

Good piece about looking at how it could be useful, as well as the usual concerns about privacy...Will it creep us out?  ~  Deb

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Kansas Regents Adopt Policy on when Social Media Use can get Faculty Fired

Kansas Regents Adopt Policy on when Social Media Use can get Faculty Fired | The Social Media Learning Lab | Scoop.it

On Wednesday, the Kansas Board of Regents changed that, and adopted rules under which faculty members and other employees can be fired for "improper use of social media" -- and some parts of the policy are already drawing harsh criticism from faculty leaders.


The policy outlines a number of reasons why any employee could be dismissed over social media postings. Some reasons -- such as inciting violence or revealing confidential student information -- aren't causing alarm. But others, faculty advocates say, could severely limit faculty free speech.


....The Kansas rules were adopted the same month that the American Association of University Professors issued a draft report on academic freedom in the digital era -- a report calling for as full protection of faculty speech online as in person.


Henry Reichman, professor emeritus of history at California State University East Bay and chair of the AAUP's Committee A on Academic Freedom and Tenure, said via email that the Kansas policy "raises significant questions about academic freedom" -- and that it contradicts the principles of the recent AAUP report.


Click the title to access the full article from Inside Higher Ed 


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Deb Nystrom, REVELN's insight:

Freedom of speech is a mighty sword, even if it is wielded improperly in developing social media  policy. From the comments, "...in any contract I've ever signed, my employer has stated that I cannot say or do anything that defames the company."      

The temporary suspension of Phil Robertson from the reality show, Duck Dynasty - A & E Network, due to comments he made about guys and African Americans, is another case study with implications for your social media policy approach especially connected with your clientele.

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What to Do When an Employee Violates your Social Media Policy

What to Do When an Employee Violates your Social Media Policy | The Social Media Learning Lab | Scoop.it

...It seems no one is immune to being shown the door over a post that doesn’t sit well with their boss. ....most have remained internal matters ...until now. 


Guidelines to Help Formulate your Social Media Strategy
In one recent case that involved a company's social media policy, the National Labor Relations Board (NLRB) filed a complaint against an employer who fired a staff member for badmouthing her supervisor on Facebook.


The Facebook case was eventually settled out of court and required that the company not discipline employees who are asking for union representation; the company will also revise their employee handbook policy around workers discussing work conditions with their co-workers.


This is obviously scary territory for employers.

  • On one hand, you have the fear of disgruntled employees doing some serious company brand damage online. 
  • On the other, you have the risk of being sued for violating the National Labor Relations Act.
Deb Nystrom, REVELN's insight:

This is a follow on to an earlier ScoopIt about, YES, you can get fired for what you say on Facebook,, however, check out what the National Labor Relations Board has to say about it. ~ Deb

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United Way Worldwide Case Study | Skyword

United Way Worldwide Case Study | Skyword | The Social Media Learning Lab | Scoop.it
Skyword spoke with United Way about its content campaign to learn how the brand uses Skyword's content marketing platform and services to fuel results.
Deb Nystrom, REVELN's insight:

A business partner, Leslie McGraw, connected with the Social Media Learning Lab, writes for Skyword and can vouch for their services.  Here's a useful case study (downloadable in .pdf form) of how a large organization organizes their messages from their large group of non-profits to speak to the world.  ~  D

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Yes, You CAN Get Fired For Trashing Your Company on Facebook & the National Labor Relations Act

Yes, You CAN Get Fired For Trashing Your Company on Facebook & the National Labor Relations Act | The Social Media Learning Lab | Scoop.it

This is a useful cautionary example involving a non-profit, the National Labor Relations Board, lawyers and two employees in conversation on Facebook.

     

Generally speaking:

     

  • One employee, griping alone on Facebook about his employer, can be fired; but,
          
  • Two employees, complaining together on Facebook about their employer, cannot be fired.
        

The distinction is that the two employees are engaged in concerted activity — group discussion of workplace issues — which, even in a non-union private-sector workplace, is protected via the National Labor Relations Act.

Deb Nystrom, REVELN's insight:

If you are an employer, it's important to stay on top of trends and precedents on employee chatter about your business in social media.  It will help you define what good faith social media policies are, clarify free speech vs. maligning your employer in social media and discussing workplace issues, how, where, when, what.  ~  D

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Deb Nystrom, REVELN's curator insight, December 5, 2013 10:09 AM

For employers, it's important to stay on top of trends and precedents regarding employee conversations about your business in social media .  This offers help as to the how, where, when, who, what, and why.  It will help you define what belongs in good faith social media policies and clarify free speech.  


From our Social Media Learning Lab news.  (Also just added, getting the full context on "selfies" in social media.)  ~  D

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Social Media Celebrates a Life Well Lived > Death and Dying via Twitter

Social Media Celebrates a Life Well Lived > Death and Dying via Twitter | The Social Media Learning Lab | Scoop.it

One of the most recent warm moments in cyberspace was when more than 3500 people from over 100 countries participated in an online campaign, #skybluepink.

The campaign was launched by Brandon Curtis with the simple goal of adorning the walls of his dying father. His father was able to enjoy the beautiful pink and blue skies before he passed away.


Deb Nystrom, REVELN's insight:

Interested in finding out more about the Social Media Learning Lab's group work?  Join us via LinkedIn's Social Media Learning Lab OPEN group here, where we'll be offering free webinars and tools soon in 2014.   ~  Deb

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5 ways corporate culture determines social media success - Schaefer Marketing Solutions: We Help Businesses {grow}

5 ways corporate culture determines social media success - Schaefer Marketing Solutions: We Help Businesses {grow} | The Social Media Learning Lab | Scoop.it

Social media success and failure is not usually determined by resources, vision, or ability.  It is inevitably a function of the personality of the organization.


The author covers the five signs that your company culture may be getting in the way of your progress including:

 Corporate culture mis-match — ...the realistic capabilities of your company culture.  Is your company ready to become a publisher? Are they able to react? Are they truly open to the idea of customer dialogue? 


Lack of executive engagement - To be successful in the long-term, you must have support from the top. Why? That’s who controls the purse strings and resources! That’s the person setting the strategy.


Related posts by Deb:
    

Messing up a Change Implementation with Someone Else’s Learning Culture?

   

Beyond Resilience: Givers, Takers, Matchers and Anti-Fragile Systems

    

Top 5 Apple BlockBusters and Reasons the iPad Rules the Tablets in 2013

 

Deb Nystrom, REVELN's insight:

This post provides a window into how values (including hidden values) trumps the best of intentions as well as the "shiny toy" syndrome of social media.  Being on trend is not a successful strategy if leadership and culture will not support it.


Hidden values like

  • fear of entering into dialog / exchange with customers, 
  • avoidance-oriented management cadre (often revealed in the quality of feedback in peformance management systems), and  
  • inconsistent or vague leadership messages about what's most important in how the company meets its mission and vision

will doom any social media company initiative, or relegate it to an inconsequential minor, and low-impact role.

 ~  Deb

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Scale Back to Scale Up Your Small Business With Social Media

Scale Back to Scale Up Your Small Business With Social Media | The Social Media Learning Lab | Scoop.it

Do you know how to “right-size” your social media marketing?

Presenters: Leslie McGraw of Les Go Social Media Marketing and Training and Deb Nystrom of Reveln Consulting and the Social Media Learning Lab 
 
Do you know how to “right-size” your social media marketing?


It’s easy for entrepreneurs & business owners to rush into too much, too fast and burnout with too many social media irons in the fire. 


In this one-hour session, learn how to right-size a marketing AND social media strategy to connect, engage and inspire your audience in just 20 minutes a day.

Deb Nystrom, REVELN's insight:

We just added our photos.  Join us tomorrow at the free webinar geared for small business, for International Social Media Week,      ~  Deb & Leslie


Here we are, ramping up for our webinar tomorrow, with Les Go Social Media Marketing and Training We hope to see you on-line. Register (free) on EventBrite. #smw734
http://smw734.eventbrite.com/

 

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Storytelling in the Twitter Age: Medium, Message, Master

Storytelling in the Twitter Age:  Medium, Message, Master | The Social Media Learning Lab | Scoop.it

Via The Digital Rocking Chair
Deb Nystrom, REVELN's insight:

Storytelling, innovation and communication, including politics  Social media is a medium, message and connector.  ~  Deb

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The Digital Rocking Chair's curator insight, September 5, 2013 11:12 PM


Alan Rosenblatt:  "Now that Twitter displays images within the timeline, hashtags can gather a story timeline easily and present on a single webpage, complete with illustrations. And the story comes with a narrator (the tweet text), a visual (the image) and a dialogue (the caption)."

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A demographic portrait of users of various social media services | Pew Internet & American Life Project

A demographic portrait of users of various social media services | Pew Internet & American Life Project | The Social Media Learning Lab | Scoop.it
A demographic portrait of users of various social media services | Pew Internet & American Life Project
Deb Nystrom, REVELN's insight:

A ScoopIt on 2013 demographics charts that have been used for many recent infographics.  See companion post up next. ~  Deb

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10 Ways to Learn From Twitter: Informal, Fast and Current

10 Ways to Learn From Twitter: Informal, Fast and Current | The Social Media Learning Lab | Scoop.it

Twitter is a powerful platform for personal and professional learning, enrichment and growth. Use Twitter for informal learning.Post from: The eLearning Coach.





Deb Nystrom, REVELN's insight:

First shared on Agile Learning, this post also belongs here in the Social Media Learning Lab.  ~  Deb

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Robin Martin's curator insight, July 31, 2013 6:25 PM

Learning is all around us!

Robin Martin's comment, July 31, 2013 6:25 PM
Very, very cool Deb!
Deb Nystrom, REVELN's comment, July 31, 2013 8:49 PM
Thanks for the comment Robin!
Rescooped by Deb Nystrom, REVELN from Agile Learning
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Me as an infographic! Christina's Bio Illustrates It.

Me as an infographic! Christina's Bio Illustrates It. | The Social Media Learning Lab | Scoop.it

To illustrate the previous full video on teaching, learning and doing research via social media in a university setting, here is an Infographic on Christina Costa.


The website also links to her PhD thesis:  

The participatory web in the context of academic research : landscapes of change and conflicts


  • I just developed an infographic on my experience using easel.ly
  • It doesn’t look as great as I’d like – need to improve my design skills!! – but this was pretty easy to create.

  • A great way to illustrate one’s experience.  (by Christina Costa.)

 


Via Deb Nystrom, REVELN
Deb Nystrom, REVELN's insight:

I'd be remiss if I didn't also Scoop this to my Social Media curation stream at the SMLL - social media at the university, with the video lecturers bio illustrated via this infographic tool.  ~  Deb

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Deb Nystrom, REVELN's curator insight, July 15, 2013 8:29 AM

As she says,  "A great way to illustrate one’s experience."  ~  D

Deb Nystrom, REVELN's curator insight, July 15, 2013 8:34 AM

Originally posted on my curation stream, "Infographics and Sweet Stats" - it also belongs here on Agile Learning to illustrate Christina's video listed below (full session on using Social Media in learning, research, teaching.) ~ D

Scooped by Deb Nystrom, REVELN
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6 Top Social Media Dashboards for Small Business

6 Top Social Media Dashboards for Small Business | The Social Media Learning Lab | Scoop.it

"A handy roundup of the best social media dashboards and the benefits they can bring your small business, including cost"


1) HootSuite Easy to use and packed with features, Hootsuite is probably the most widely known social media dashboard. It’s also free with basic features, and you can upgrade inexpensively to a pro version.


HootSuite lets you manage your Twitter, Facebook, and LinkedIn accounts, and you can also toss in Google+, Foursquare, WordPress, and MySpace. The platform offers apps that allow you to monitor and manage Flickr, YouTube, Tumblr, and more — including marketing tools such as MailChimp or Constant Contact.


The free version includes message scheduling and basic analytics. The pro upgrade offers advanced scheduling tools and analytics, including integration with Google Analytics, and HootSuite University, a social media training and certification program.


Cost: The basic version is free for one user and up to five accounts. HootSuite Pro starts at $5.99 a month with a 30-day free trial, and gives you two users and unlimited accounts.


2) VerticalResponse Social
3) Postling
4) SproutSocial
5) Sendible
6) Crowdbooster

 

Deb Nystrom, REVELN's insight:

This is a helpful list from Mari Smith, who I've followed for several years now.   Where would I be without my Hootsuite?  It's pretty great.  (Tho' it doesn't always capture every tweet mention.) ~  Deb

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