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Scooped by Deb Nystrom, REVELN
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Social media trends in 2012: The 10 biggest headlines of the year

Social media trends in 2012: The 10 biggest headlines of the year | The Social Media Learning Lab | Scoop.it
Excerpts:

Pinterest was the social media success story of the year, offering a more visual alternative to Facebook and Twitter that synced neatly with ecommerce and affiliate marketing.

Facebook continued to dominate and Twitter grabbed most of the headlines (although not always for the right reasons).

Twitter clamped down on third party apps to pave way for more ads,

LinkedIn added follow tools and bought SlideShare, while Salesforce boosted social CRM for clients buy snapping up BuddyMedia.

Deb Nystrom, REVELN's insight:

I opened a box of gum yesterday and found the Facebook logo INSIDE the display style box. Social media continues its pervasive influence in our lives, witnessed by this summary of trends.

this articles gives a good overview of how that is happening in their synopsis of 2012 trends, including:

  • Twitter’s live news reporting 
  • Pinterest’s digital scrapbooks
  • Google+ - beginning to rival Twitter for global active users


I have active accounts in all three of these and agree with what I see in this piece.

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Networked or Just Worked? LinkedIn’s Shiny, New Endorsements Buttons

Networked or Just Worked?  LinkedIn’s Shiny, New Endorsements Buttons | The Social Media Learning Lab | Scoop.it

"You may have seen the shiny, new skills endorsement tools on LinkedIn.  Is endorsing a useful enhancement or a troublesome distraction?"


As a curator of tech topics in social media, this is one of my own posts with input from social media specialists on what they think of LinkedIn's new endorsements function.


Excerpts, Pros & Cons


PROS:


It’s EASY.   It takes mere seconds to endorse one or more of your contact’s particular skills pulled from your contact’s profile. 


It RENEWS connections.   This could be a great way to affirm good things you know to be true from working with those well-known colleagues, clients and other contacts.


Cons:

It might be TOO easy.  – The temptation may be to use the endorse function with those you met only briefly. 


Gaming for Influence via Junk Profiles:  Forbes Blogger, Pam Moore, writes:


  • Endorsements are of course good, when they mean something.


  • She describes her dismay when staff from  her team searched those claiming bragging rights for their social search ranking on LinkedIn via Twitter, and says that they were, “honestly shocked with the result.”



See my full post here via  Networked or Just Worked on LinkedIn?

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Finally, Easy Stuff for WordPress: 6 Reasons to Install AND USE the WordPress Jetpack Plugin

Finally, Easy Stuff for WordPress:  6 Reasons to Install AND USE the WordPress Jetpack Plugin | The Social Media Learning Lab | Scoop.it

"This review of Jetpack got me over my doldrums and disaffected non-blogging status with my WordPress website.  It's a very handy and FREE set of tools!"


I've implemented the social media integration already via my self-hosted Wordpress site: REVELN.com.   This social media share plug-in element IN PARTICULAR is EASY.  Finally, Wordpress!   

Glossy, media rich platforms that don't so much need the heavy lifting of html like Posterous and Tumblr still dazzle, but at least WP is catching up with this fantastic plugin pack with it's very own navigation menu.

Why, I might even mini-blog this and pin it on one of my 45 Pinterest boards.  Heh, and you might think I'm kidding.


Below is the #1 reason from the Jetpack review on why Wordpress users will want to take a look at this cool plugin pack.  


Excerpted:


1. Easy to Install, Setup, and Learn

Jetpack could not be easier to install and set up, considering how many different benefits it provides.


To install it, just go to Plugins –> Add New and then type “jetpack” into the search box. It’ll be the first result.


Hit “Install Now” and you’re ready to go (unless you need to create a WordPress.com account, which is necessary so you can link it with your blog and Jetpack).


Once you’ve got the plugin activated, it will create its own dashboard nav bar menu section right at the top.


If you want to see the social media I now am using, thanks to JetPack, which made it EASY, go to THIS blog post, "Open Space on Speed: Social Business with the Coaches, Results! Video"  and scroll down to the bottom.  


  • Note the social media icons and ease with which you can comment and share!  (And DO feel free to share with comments! :-)


===


Enjoy.  There's something there for just about everyone, it seems.


~  Deb  

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Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] - AllTwitter | The Social Media Learning Lab | Scoop.it
Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online?


Do NOT publicize your DATE or PLACE of BIRTH friends.


Just because it is easy to share information doesn't mean you should.  If you see any of those Facebook or other social media status games asking for ANY security information, do not play along and do not forward it to your friends. It's not a game, it's a hacking identity theft business at work. ~  Deb


Excepted from the article & infographic:


It pays to remember that with social media you’re always on camera, and anything you say or do can be used against you.


This infographic from Trend Micro takes a closer look at the risks of posting too much information (TMI) to social networks.

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Elite Leadership Tweets and the $1.3 Trillion Price Of Not Tweeting At Work -

Elite Leadership Tweets and the $1.3 Trillion Price Of Not Tweeting At Work - | The Social Media Learning Lab | Scoop.it

"Recently, the CEO of Oracle, one of the largest and most advanced computer tech corporations in the world, tweeted for the very first time and joined a club that remains surprisingly elite."


DN:  Twitter is peerless in its current, to the moment sensing of what is going on in the world and the ease with which connections happen.  Leadership + social, however, moves slowly, as attested by the CEO of HootSuite.  HootSuite has been my favorite twitter management tool, by the way.  


Leader reluctance to fully understand the impact and usefulness of social media may be to their company's detriment, via new findings released by McKinsey as well as learning which big companies are investing in social now.


___________________________

   

Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide

___________________________


Excerpts:


Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. Larry Ellison, the Oracle CEO, by the way, hasn’t tweeted since.


A new report from McKinsey Global Institute, however, makes yet another business case for social media:

  

  • According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value.
 
  • At the high end, that approaches Australia’s annual GDP.
  • Two-thirds of the value ...rests in “improved communications and collaboration within and across enterprises...” 
  
  • Any human interaction in the workplace can be "socialized"--endowed with the speed, scale, and disruptive economics of the Internet.


___________________________

   

In the last year...Google, Microsoft, Salesforce, Adobe and even Oracle, spent about $2.5 billion snatching up social media tools.
___________________________

  

...R&D teams brainstorm products, HR vets applicants, sales fosters leads, and operations ...forecasts and monitors supply chains.

  

Social technologies [can] free up expertise trapped in departmental silos. High-skill workers can now be tapped company-wide.

  

...social sharing translates to a productivity windfall as "enterprise information becomes accessible and searchable, rather than locked up as ‘dark matter’ in inboxes.”


In the last year, the world’s largest enterprise software companies--Google, Microsoft, Salesforce, Adobe, and even Ellison’s own Oracle--have spent upward of $2.5 billion snatching up social media tools to add to their enterprise suites.


Even Twitter-phobic CEOs may have a hard time ignoring that business case.


Read the full article by Author Ryan Holmes, the CEO of HootSuite here.  Hootsuite is a social media management system with 4 million users, including 79 of the Fortune 100 companies.

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Rescooped by Deb Nystrom, REVELN from The 21st Century
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34 Social Media Truths in a Nut Shell

"Becoming a social business doesn't happen overnight.  Building business with social is an investment."


The graphics alone communicate a lot here.  Great visuals.  Check out the clear communities create markets - from the internet marketing sphere.  


Helpful slideshare!  


Via Dr. Susan Bainbridge
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Why McKinsey Says Social Media Could Add $1.3 Trillion to the Economy

Why McKinsey Says Social Media Could Add $1.3 Trillion to the Economy | The Social Media Learning Lab | Scoop.it

"It's a natural progression of a truly ubiquitous business process. Social media started as a fad, then became a trend, and is now becoming fully integrated in the fabric of how we do business."


Welcome news to the jobs-starved economy. 


Excerpts:


The study states that, "two-thirds of this potential value lies in improving collaboration and communication within and across enterprises."   Microsoft's acquisition of Yammer and Salesforce.com's purchase of Radian6 are evidence, as well as designated new internal productivity tools that will integrate into current business processes.


Think of the jobs-creation these new tools might influence.


Educate both the workforce and leaders on what social media is and how to access its power.


Retool to welcome the millennial workforce who takes access to social technologies as a given.


The study also states:


  • very few [companies] are anywhere near to achieving the full potential benefit of social media.

  • the most powerful applications of social technologies in the global economy are largely untapped

Via Henri Lefèvre
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How to Power those Connections: Business Networking that Works via LinkedIn - Forbes

How to Power those Connections:  Business Networking that Works via LinkedIn - Forbes | The Social Media Learning Lab | Scoop.it

"Using LinkedIn to create a network that you can really do business with, in the emerging "gig' economy."

  


Good reminders on building traction and just-in-time contacts, including travel connections. I've set up open invites for places where I travel, after making connections at conferences, just as Neal suggests. ~  Deb

  

_______________________

   

It’s important because half of us won’t be in jobs within 8 years.
_______________________


Excerpted: 

  

It’s important because half of us won’t be in jobs within 8 years. We’ll be part of what Susannah Breslin calls the “gig” economy: small, micro-businesses highly dependent on our personal brand value and our connections for revenue!


...The reality...is we all need new ways to convert weak ties into business.


Here are more excerpts from the featured interview with Neal Schaffer who has written “Maximizing LinkedIn for Sales and Social Media Marketing” providing insider tips on...converting weak ties into strong.


_______________________

   

That is the supreme value of my LinkedIn connections, ...activate them...when I need them.

_______________________



NS: “I look at my current LinkedIn network as something inbetween a following and a community.  ...my LinkedIn connections provide me something that no other social network has: The ability to activate my Professional Graph, on demand, when I need to reach out to someone after finding them on an Advanced People Search.


That is the supreme value of my LinkedIn connections, ...activate them...only when I need them.


...I activate my LinkedIn network ...when I travel. I can easily search for my connections who live in a certain area and contact them in hopes of visiting them. This has led to many great networking events and new acquaintances, including one who introduced me to a Japanese publisher for whom I am currently negotiating a book deal.


All of this happened because of

   

1) my proactive engagement,

  

2) the LinkedIn functionality and

   

3) the fact that the demographic on LinkedIn is professional and more homogeneous in its professional nature than you will find on other social networks.”


Read the full post here.  Photo credit: by Detlef La Grand, Flickr CC

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It’s time to evolve the social media mindset

It’s time to evolve the social media mindset | The Social Media Learning Lab | Scoop.it

"Think systems.  It applies to everything, including social media.  Close the country club."


_______________________________


....we should stop talking about social media as its own country club

_______________________________

   

Excerpts:

   

“When it comes to integrating social media into the overall business, companies must evolve and change structurally, culturally and on a personal employee level to succeed.” And what this means is that we should stop talking about social media as its own country club.

   

"...stop talking about social media in your company. Make sure you stand out as a marketing leader and address the objectives of growth in customer awareness, consideration, conversion, loyalty, and advocacy. Use the full digital marketing palette available to you."

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Who Are the Talkers, Influencers & Social Media Power Users?

Who Are the Talkers, Influencers & Social Media Power Users? | The Social Media Learning Lab | Scoop.it

Great piece by Lilach Bullock for Windmillnetworking - selected because its importance to your social business strategy.


Managing people and content is a challenge for all of us. The suggestions here help you to sort out who you engage with so your interactions are mutually productive.


Also note 7 Questions to Help You Locate Your Target Audience


Here are a few highlights:


Social Media Power User


Lilach Bullock: is a social media power user with 60,000 followers. Her favorite social media platform is Twitter. She suggests:

   

  • Listen to your followers
  • Observe their problems
  • Supply a solution
  • Share useful information that speaks directly to them.
    

Talkers


People who are already talking about your products of services


Read Word of Mouth Advertising by Andy Srnovitz. In the book he suggests:


  • Create an exclusive community for your talkers
  • Give them exclusive content and everything they need to talk about you.
  • They need to feel special so exclusive content will drive lots of social traffic to you when it's shared by your talkers


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read the full article here: [http://bit.ly/NeBTp0]


Via janlgordon
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Using Google+ Hangout for a Virtual Meeting & CEO's Going Virtual to Connect - TheSocialMediaLearningLab

Using Google+ Hangout for a Virtual Meeting & CEO's Going Virtual to Connect - TheSocialMediaLearningLab | The Social Media Learning Lab | Scoop.it

“Going Virtual: To lead in unfamiliar territory amid constant change, CEOs will need to learn from their own networks. Here's a Google+ Hangout handout to help."


Photo:   The United Nations Secretary-General preparing for the Google+ Hangout virtual meeting.


Here is a handout and a major report reference to help with the increase of virtual connections:

1) Recent results from an extensive study by IBM on how CEO's view face-to-face vs. virtual meetings, and their social media forecast.

2) A practical handout on how to connect using Google+ Hangout.      

   


   


I also mention using alternatives AND a back-up plan, such as using one of the free conferencing phone number services.


_______________________


CEOs will need to learn from their own networks. They will need to assemble those networks like portfolios.
_______________________



Social media now includes grandmothers maintaining contact with their grandchildren via bedtime stories over Skype.    

Here's a few excerpts from the IBM recent report:

Major findings include:

  • CEO’s are seeing less value in face-to-face encounters and are increasingly pursuing social media and collaboration technologies for interacting with others.



  • Over 50% [of the CEO's interviewed] expect social channels to be a primary way of engaging customers within five years.”



  • 20% of CEO’s said that social media already is one of their most important forms of interaction with others
    
  • Currently 80% see face-to-face interactions as very important today, that’s expected to slip to just 67 percent who will feel that way in 3-5 years.
      
    

This is the first time I've seen a more deliberate report of leadership viewing social as a "what" as well as a "how" in leading.
    
_____________________
     
Collaboration tools help all disciplines within the company to work more closely together.
_____________________
   

   
Photo credit: specialoperations on Flickr.com, Creative Commons
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12 Great Gratis Tools for Social Business - Anita's list for June 2012

12 Great Gratis Tools for Social Business - Anita's list for June 2012 | The Social Media Learning Lab | Scoop.it

"Here's helpful list of 12 Great Gratis Tools for Social Business. Several of my fave's are here including WiseStamp (email SoMe signature) & EventBrite."


Anita Hovey gives some handy advice on these useful tools.  I'm also updated on some I didn't know existed, and you can be too.  My faves:  EventBrite, WiseStamp (email SoMe signature), and ScribD with a newsy update.  


Excerpted:


1. Buffer
Buffer is a great little app to help you send out tweets and posts at optimal times.


2. Eventbrite
Whether your event is free or paid, Eventbrite manages your event. It’s easy to set up an event to accept PayPal and/or credit card payments. There is no “installation” or “set up” fee, making it perfect for the small business that doesn’t want a big credit card system on a monthly basis.


3. Tweriod
When are the optimal times to tweet from your account? Run a free Tweriod analysis once a month and then use the data to plan your Buffer schedule.


4. Manage Flitter
Easy-to-use tool that helps you find Twitter accounts that are not following you back, or are inactive. Unfollowing inactive accounts, and explore its many other features.


5. Screenr
Create a quick screencast video for your blog or training sessions, handy 5-minute limit, enriches teaching.  It only captures what you do on-screen.


6. ScribD
Share PDFs on websites and blogs, and now with a fabulous Facebook app that allows you to make your PDFs available to your Facebook fans. Share your menu, free printables, checklists or a newsletter on your Facebook business page.


7. WiseStamp
Creates a branded e-mail signature. The free version allows for two signatures, personal/corporate. The best feature is the ability to link up nearly any social network, or even include your latest tweet or blog post title automatically.


Others on her list:  

8. Disqus - best option she's found for getting rid of spammers


9. Aviary - capture a picture of the screen, edit it and add comments.


10. If This Then That (ifttt) - create “recipes” to auto-post your favorite 12 Most authors to a host of social networks.  Add blog posts containing key words to your Buffer, or even get a text message when the weather calls for snow tomorrow


11. Twilert - Get an e-mail digest each day for your keywords or mentions of your company/brand.


12. Mr. Unfollowr -  tells you who is unfollowing you on Twitter. 


See the full post here.

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Managing Leadership Change: the Transition to a Social Business, New Experts May Emerge

Managing Leadership Change: the Transition to a Social Business, New Experts May Emerge | The Social Media Learning Lab | Scoop.it

"What's working in social business in 2012? Tech sales, marketing and the speakers circuits are doing well. Implementation and organizational change are lagging behind.  New leader & experts may be emerging in the gap."

 

There's helpful context in this piece in understanding social business in 2012, now that social media is becoming mainstream.   Transparency reigns.  Traditional organizational structures will not be able to keep up.

 

Excerpts:

 

______________________


...new leaders and experts may emerge, as it takes different leadership and an understanding of networks to support a social business.

______________________



...Pervasive connectivity changes organizational power structures, though the full effects of this take time to become visible. From a transparent environment new leaders and experts may emerge, as it takes different leadership and an understanding of networks to support a social business.

 

...Interconnected people and interlinked information flows, and these will bypass established structures and services. Work gets more democratic as it becomes visible to all.

 

Agile social businesses need people who can work in concert on solving problems, not waiting for direction from above. Management must ask: how can we help you work in this transparent environment? 

 

______________________

 

Changing to more social behaviors takes time, but most of all, it takes trust.

______________________



In social networks we often learn from each other; modelling behaviors, telling stories and sharing what we know.  While not highly efficient, this is very effective for learning.

 

There is a need to model the new behaviors of being transparent and narrating one’s work.

 

Social business also requires power-sharing; for how long will workers collaborate and share if they cannot take action with their new knowledge and connectivity?

 

Changing to more social behaviors takes time, but most of all, it takes trust.

 

Once social technologies have been installed, modelling new work behaviors becomes the main organizational challenge.

 

Sources:   By @hjarche via @charlesjennings


Via juandoming
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Clearing up ROI Confusion, #Infographic: Social Media Effectiveness for YOU

Clearing up ROI Confusion, #Infographic: Social Media Effectiveness for YOU | The Social Media Learning Lab | Scoop.it

"A helpful infographic!  Clear up the confusion of Social Media ROI by outlining the objectives, benefits and factors that affect your success including ROI, by MDG Advertising."


This includes making sense of the imprecise.


For more on Social Media with a consulting, coaching focus, see Deb's posts here:


   
    
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Pinterest Rolls Out Business Accounts: How to Set Up Yours

Pinterest Rolls Out Business Accounts: How to Set Up Yours | The Social Media Learning Lab | Scoop.it

Pinterest announced that it's now allowing users to set up business accounts (as opposed to personal accounts), along with releasing business-specific terms of service, separate from the TOS for regular folks.


Pinterest cited the contribution of quality content from the business community as a reason for launching these business-specific accounts


Great job HubSpot for sharing this useful piece, including converting personal accounts to business accounts (those that are already mostly business accounts anyway!)



Excerpts:


How to Convert Your Personal Pinterest Account Into a Business Account


Step 1: Go to business.pinterest.com, and click the red 'Convert your existing account' button.


Step 2: Next, select your 'Business Type,' and update your 'Contact Name,' and 'Email Address,' if necessary.



Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33839/Pinterest-Finally-Rolls-Out-Business-Accounts-How-to-Set-Yours-Up-Today.aspx#ixzz2CLUj3ymD


Via The New Company
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3 Crucial Elements to Turn Social into Business: Open Space with the Coaches, Results! Video « Reveln Consulting

3 Crucial Elements to Turn Social into Business: Open Space with the Coaches, Results! Video « Reveln Consulting | The Social Media Learning Lab | Scoop.it

It's time that I get more intentional about driving traffic to my website using social media the right way.  Somebody said this. Oh, it was you, Deb.


Said in so many words, it's clear that professionals, these days, are just about ALL participanting in social media.   This group of professional coaches, for example, on our informal tally, are there, except for one.   They are also very interested in how to become better business people in using social media appropriately.


This blog post, my own, this time, provides the proceedings from the workshop, "Social Business for Connection, Livelihood and Fun."  


I've just updated the original handout to a new one that is download-friendly.  It features our simple strategy for Social Business:



Enjoy and let me know what you think!    


~  Deb, Reveln Consulting and

owner, The Social Media Learning Lab

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How to Take Advantage of LinkedIn, Your Profile & ID Tags

How to Take Advantage of LinkedIn, Your Profile & ID Tags | The Social Media Learning Lab | Scoop.it

Nikki Little has shared a great slide deck on being proactive with LinkedIn via identitypr.com.

  

If your clientele is well represented on LinkedIn, via the HubSpot example above, one sample of Nikki's slides, what are you waiting for?

  

Nikki shares examples step by step.

  

My own experience is that LinkedIn has been fruitful and rewarding in building my own client base over the last five years.

  

NOTE:  Nikki Little and I are both on the program at the upcomingSeptember 13th Women's Exchange of Washtenaw Forum 2012, Empower Michigan.

  

I've written more about the upcoming WXW Forum on my other mini-blog, via 

  

  • ...using extrovert, introvert to describe a person is like using our known solar system to explain the universe. It's a way to begin, but there's a lot more out there.  ~  Deb


Come join us!


Thanks again Nikki for the helpful Slideshare.


~ Deb


PS:  


Check out my LinkedIn profile here if you want to see my own evidence of building connection and communicating on LinkedIn.  


I also run about 5-6 groups on LinkedIn, in my spare time.  Check out our OPEN, free Social Media Learning Lab group on LinkedIn here.

The Social Media Learning Lab is also represented:

 

and a few other places.


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Social Media Use Surging at Large Companies

Social Media Use Surging at Large Companies | The Social Media Learning Lab | Scoop.it
Social media use continues to rise at the Fortune 500 companies.
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HANDY Infographic for Google+ Users: Text Formatting Made Easy

HANDY Infographic for Google+ Users:  Text Formatting Made Easy | The Social Media Learning Lab | Scoop.it

How to make bold text, italics, strikethroughs in Google+ posts." 

   

From MT Weekly.  Easy!   Using Google+ as a choice?  More here about choosing Google+ for your posts:  

   

Excerpt:
   

There are two significant benefits of using Google+: 

   

  • First, social media in general is essential today to immerse yourself in industry knowledge and stay ahead of the curve on the latest trends in your field.  Google+ is a more organized, comprehensive tool than Twitter, and its more personalized than LinkedIn with more engaging features.
   
  • Second, when a potential employer Googles your name, your robust Google+ profile will show up. You can use it as a way to showcase your professional interests, personality, and industry savvy to stand out from the rest of the heard. Here's a quick job seeker's guide to using it:
      

It's a great addition to your social media belt. 

   
Source:  USNews Money

   

Personally, I find the use of Circles, robust and VERY smart.  Twitter lists?  Ahh, I have them and don't use them right  now.  ~  Deb

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Do’s and Dont’s for Community Management [INFOGRAPHIC]

Do’s and Dont’s for Community Management [INFOGRAPHIC] | The Social Media Learning Lab | Scoop.it

How do you stay on track on your social media plans and campaigns? This is a handy infographic from Return on Digital which showcases community management basic practice.


  • Good practices, good reminders for Facebook, Twitter & LinkedIn! 

Via Jonha Richman
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Transliteracy : Constructing Knowledge and Networks | Library world, new trends, technologies

Transliteracy : Constructing Knowledge and Networks | Library world, new trends, technologies | The Social Media Learning Lab | Scoop.it

"This hot whiteboard illustration of the nuances of social media is going the distance.  After sharing it on Facebook & Pinterest, it now appears here in a new context, Transliteracy."


Librarians gathered together for a one-day conference on ARLD Day 2012 (27 April) in Minnesota to engage, discuss and connect on the theme “Transliteracy: Constructing Knowledge and Networks and more.


Lane Wilkinson, Assistant Professor and reference and instruction librarian at the University of Tennessee at Chattanooga, advocated a new literacy taxonomy in his keynote presentation. Lane shared his views on "Wwhat is Transliteracy?


“Transliteracy is the ability to communicate meaning between media.  ...Transliteracy helps us promote literacy across technological barriers.”


See the full presentation with slides & audio, via the original article link here.


Via Sue Thomas
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Deb Nystrom, REVELN's comment, July 24, 2012 3:08 PM
I shared this on Facebook & Pinterest, but it also belongs elsewhere too, obviously. Thanks for the inclusion.
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How to Write the Perfect Blog Post [Infographic]

How to Write the Perfect Blog Post [Infographic] | The Social Media Learning Lab | Scoop.it

"Here's a diagrammed block by block handy infographic with all the good stuff:  What Comprises the Perfect Blog Post."

 

Excerpts, infographic:  How do you about writing the perfect blog post?   From Derek Halpern of Social Triggers we have a handy visual representation of the key elements that make up the perfect blog post including:

  

  • attention-grabbing headlines,
  • key insights,
  • soundbites,
  • connecting with the readers emotions, and
  • a few call-to-actions

   

Result:  An effective and well, perfect blog post.


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Rescooped by Deb Nystrom, REVELN from For All Linkedin Lovers
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How LinkedIn Has Turned Your Resume Into A Cash Machine: News, Discussion, Expansion!

How LinkedIn Has Turned Your Resume Into A Cash Machine: News, Discussion, Expansion! | The Social Media Learning Lab | Scoop.it

Carving out the professional cocktail party, talent pool that is LinkedIn may be the smarter strategy:  a slice of something massive in all that is social.


You may have heard the analogies before e.g. LinkedIn is the cocktail party, Facebook is the backyard B-B-Q.  Here's how LinkedIn is making it work in social in the power of that professional party niche, circa 2012 with their current successes & future plans.  ~ Deb


Excerpted from Forbes, author, George Anders:


_______________________

  


"There could be data on every economic opportunity, every skill required to get those jobs and every company offering those roles."  ~ Jeff Weiner, CEO, LinkedIn

_______________________


Linked is has:


  • LinkedIn Today, a customized news site that lets people see a front page tailored for their careers.
   
  • Thousands of profession-specific discussion boards, which cater to everyone from auditors to zookeepers.



  • Opened sales offices in Germany, Japan, Brazil, India, Spain and Hong Kong.
   
  • Plans to create an “economic graph” that would show all the matches—and mismatches—between needed skills and available talent worldwide.


“...There could be data on every economic opportunity, every skill required to get those jobs and every company offering those roles. There could be a professional profile for every member of the 3.3 billion people in the global workforce." ~ Jeff Weiner, CEO, LinkedIn


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Scooped by Deb Nystrom, REVELN
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Facebook Changed ALL Emails to @Facebook.com, So, It Depends: It's Either OK or NOT OK

Facebook Changed ALL Emails to @Facebook.com, So, It Depends:  It's Either OK or NOT OK | The Social Media Learning Lab | Scoop.it

"Facebook removed everyone's email address from their profile and replaced it with an @facebook.com email address.  They didn't ask you, but it MIGHT be ok."


Per the discussion on my Facebook wall today about this Facebook change du jour, this email change is either NOT OK because they didn't tell you, and you want to be contacted via your regular email address or it's OK as changed via this comment: 

"Why show your email address anyway? This makes sense to show only the fb one so you don't get spam in your inbox. Stuff will just go here on fb."


Excerpt:


This morning, Forbes noticed that they removed everyone's email addresses from their profiles, replacing them with an @facebook.com email address instead.


Luckily, it's easy to get your old email address back on your profile:

  1. Click "About" on your profile and scroll down to your email address. Click "Edit" to change them.
  2. Click on the circle next to your Facebook email address and change its setting to "Hidden From Timeline".
  3. Click on the circle next to your other email addresses and change their settings to "Shown On Timeline".
  4. Click the Save button at the bottom of the Edit popup (Don't forget this step).



So if you WANT your email to show on Facebook, you can change it back.

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Scooped by Deb Nystrom, REVELN
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Strategy & Customer Relationship (Trust) come first, then Social Media Strategy: Forbes & McKinsey

Strategy & Customer Relationship (Trust) come first, then Social Media Strategy:  Forbes & McKinsey | The Social Media Learning Lab | Scoop.it

"Strategy is more important than ever - so that a company's social media strategy is more than a collection of tactics."


From the executive point of view, chief marketing officers and the like comment on 2012 social media strategy at the Chief Marketing & Sales Officer Forum summit  It's good to be reminded of organizational systems.


__________________________


I’m surprised how often a company’s social media strategy is really just a collection of tactics. - Google’s Margo Georgiadis

__________________________


Excerpts by McKinsey contributor, Marc Singer.


1. Strategy is more important than ever

From Google’s Margo Georgiadis:  I’m surprised how often a company’s social media strategy is really just a collection of tactics.


The alluring possibilities of social and digital media can easily distract our focus from what really matters to our companies—and to our customers. All of us need to bring in the new while staying focused on our enduring customer strategies.


2. To engage customers and influence brand perception, marketers need to build trust

Companies are no longer the sole arbiters of their brand; customers have an important, and in some cases decisive, voice. But marketers still have enormous influence around how customers understand and interact with their brand. ...a lot of that value is dependent on trust between brands and their customers, which has been taking a beating in the last few years. 


__________________________


Many companies still fail to measure accurately or consistently [as their] metrics programs aren’t tied to strategies built around target customers.

__________________________


3. Companies need to “instrument” their organizations around target customer segments

Stanford’s Aakers talked about how leading companies haven’t stopped measuring ROI, but they’ve expanded their notion of what the return might be including a more personal form of ROI better suited for a social age:

  • innovation, 
  • R&D savings, 
  • employee hiring savings, 
  • employee morale and passion, 
  • and so forth. 


Ford’s Farley makes the connection between “brand favorability”—the customer’s overall perception of a brand relative to competing brands—and pricing power. Farley has found that brand favorability is deeply driven by what Ford does in social media.  Many companies still fail to measure accurately or consistently as their metrics programs aren’t tied to strategies built around target customers.


Read the full article here.


Photo credit:  Flickr CC by John-Morgan

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