"LinkedIn might not be the most exciting social network, but it’s the most important when it comes to your career [and that of sharing news & branding of your business.]"
As of April 2015, the site has more than 350 million users, with 100 million based in the U.S. alone. And while you might think of LinkedIn as a tool for a job search, it can be just as effective for online networking and personal branding, whether you're looking to gain cred in your industry or are seeking new clients.
3) Go Beyond Connecting When meeting someone you'd like to work with in the future, ...follow up with a LinkedIn connection request. ...send a note in the request that references a “specific thing that you enjoyed talking to him or her about, or something you want to connect with this person about again in the future."
One way to cold-connect effectively is to ask questions, rather than pitching yourself
5) Get Your Name on the Newsfeed LinkedIn allows you to share updates to a Facebook-like newsfeed. Sharing insights and information about your industry ...of interest to your connections. ...post other people's content (or yours), work-appropriate photos, job openings at your company, and thank-yous to coworkers.
7) Networking is a Two-Way Street ...networking involves reciprocity. Actively participate in other people's content and updates. Leave comments, ask questions, or offer feedback.