Social Media: Marketing Trends
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Social Media: Marketing Trends
Social Media Trends
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GAMIFICATION : WE NEED TO PLAY - Marketing PopUp

GAMIFICATION : WE NEED TO PLAY - Marketing PopUp | Social Media: Marketing Trends | Scoop.it
mktpopup's insight:

"Games are a powerful and unique force in that can get people to get a predictable action against their interest but without the use of force" - Zichermann

Games are intrinsic motivators and an important part of how people are connected. Supported by interactive techniques, games are a combination of goals, actions, motivations and emotions; improving performance, encouraging problem solving, developing system thinking and increasing engagement.

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Social Media Languages

Social Media Languages | Social Media: Marketing Trends | Scoop.it
In such a challenging and dynamic environment, where any contact with the customer its precious,brands need to actively think the best way to communicate with them.
mktpopup's insight:

I know you can talk...but can we have a conversation?

 

In such a challenging and dynamic environment, where any contact with the customer is precious, a brand needs to actively consider the best way to communicate with them.

Customers are now more empowered than ever and are more influenced at every stage of the purchasing process, with the opportunity to discover new brands via social media, and seek advice from peers and friends before ever purchasing a product or service.  Then, whether they like the product or not, they can interact with not only their friends, but with the brand itself through social media, spreading their opinions quickly and directly in their social world.

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Geomarketing: a boost for CRM - Marketing PopUp

Geomarketing: a boost for CRM - Marketing PopUp | Social Media: Marketing Trends | Scoop.it
Geolocation based social media allows social networks to connect and coordinate users with locals and or vents that match with their interests, enriching the social networking experience.
mktpopup's insight:

Geolocation-based social media allows social networks to connect and coordinate users with locals and/or events that match their interests, enriching the social networking experience.

Several factors are contributing to this exponential growth, such as the worldwide rise in smartphones users with access to high 3G+GPS networks; the maturing social media, making users comfortable in sharing, posting and commenting; and the integration of new platforms with the current social media platforms.

 
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