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I am testing this, but still can't figure out the instructions for embedding. They need to be simplified. However the interface is clean and simple and it looks a useful tool.
From the site: "That's up to you, actually. People are using it to liveblog conferences, press releases, awards ceremonies, sports, wars and disasters; even as a public address system for teachers and a website status board. What will you do with it?" Delete the scoop?
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Have a play with the free version. It has limited options but enough features to create an impressive info graphic. The premium versions offer a lot more.