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5 underused LinkedIn features that you should check out today

5 underused LinkedIn features that you should check out today | Social Media Journal | Scoop.it
Over the years, LinkedIn has become one of my favorite social networks to use. The site has allowed me to meet some great people in my niche, find unique content, and most importantly, be recognize...

Via Cendrine Marrouat - www.socialmediaslant.com
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Good advice for those who want to get more out of LinkedIn

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, January 22, 2013 1:31 PM

LinkedIn is definitely a great place for professionals interested in giving their brand a boost among their peers.

 

Unfortunately, the site can be quite confusing to figure out. As a result, people miss some major features.

 

Here are five features that you cannot afford to miss:

1) LinkedIn Today

2) Original Content

3) Signal

4) Groups

5) Recommendations / Endorsements

Cendrine Marrouat - www.socialmediaslant.com's comment, January 26, 2013 2:40 PM
Thank you for sharing my article!
Social Media Journal
www.therightimage.co.uk | Current thinking on Social media and related estates such as PR and brand strategy.
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The Social Media Pocket Guide | Social Media Today

The Social Media Pocket Guide | Social Media Today | Social Media Journal | Scoop.it
This guide walks through each of the “Big Six” objectives and provides a tactical overview of the business case, team considerations and actual content examples and templates to use for your social media initiatives. Download the guide now and use it as a cheat sheet on how to get started today using proven tactics and best practices.
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The Do's and Don'ts of Using Facebook for Business [Infographic]

The Do's and Don'ts of Using Facebook for Business [Infographic] | Social Media Journal | Scoop.it
“Learn the do's and don'ts of using Facebook to engage contacts and grow your business.”
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5 Phases Of Social Media Deployment For Regulated Firms - Forbes

5 Phases Of Social Media Deployment For Regulated Firms - Forbes | Social Media Journal | Scoop.it
“Forbes 5 Phases Of Social Media Deployment For Regulated Firms Forbes Deploying social media in phases enables organizations to iron out any kinks with policies, process and technology to provide the best possible first experience for your users.”
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Show, Don’t Tell: How To Share The Right Pictures Using Social Media

Show, Don’t Tell: How To Share The Right Pictures Using Social Media | Social Media Journal | Scoop.it
“Weaving together pictures that tell a cohesive story - whether it's about you, your brand, or your interests - can help you not only attract an audience, but also also establish your authority as an expert in your field.”
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5 Signs You're Heading for a Social Media Disaster

5 Signs You're Heading for a Social Media Disaster | Social Media Journal | Scoop.it
“Anyone on a social network can be an influencer and have the potential to cause a viral backlash, especially when it relates to a blunder in a company’s post. So, how do you know if your business is on the right track or just “doing it wrong”?”
Via Brian Yanish - MarketingHits.com
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Just 5?
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5 Pinterest Stats To Consider - Social Media Today

5 Pinterest Stats To Consider - Social Media Today | Social Media Journal | Scoop.it
Conversion rates for Pinterest traffic are 50% higher than conversion rates from other traffic and Pinterest is the top converting social media site for “Top of the Funnel” advertising. In other words Pinterest drives more traffic.
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100 Ways To Maximize ROI On Your Social Media Campaign - Forbes

100 Ways To Maximize ROI On Your Social Media Campaign - Forbes | Social Media Journal | Scoop.it
100 Ways To Maximize ROI On Your Social Media Campaign
Forbes
There are so many articles on using social media for your business that it's easy to go into information-overload.
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Supercharge Social Media -- With Your Employees - Forbes

Supercharge Social Media -- With Your Employees - Forbes | Social Media Journal | Scoop.it
Supercharge Social Media -- With Your Employees
Forbes
Addvocate is a pioneer in building technologies that allow companies to track and bolster the voices of their employees – via social media. It's something that major brands have been doing.
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The Google+ cheat sheet Google should have produced years ago - Daily Genius

The Google+ cheat sheet Google should have produced years ago - Daily Genius | Social Media Journal | Scoop.it
Figuring out how to use a new app, software, device, or social network is never easy. That’s probably why there are so few truly popular and robust social networks, for example, in use today. Seriously, there are billions of people on this planet and apparently less than a dozen social networks suffice? Seems odd, no? …

Via Tom D'Amico (@TDOttawa)
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Things You Need to Know about Google+ - Kapost | #TheMarketingTechAlert

Things You Need to Know about Google+ - Kapost | #TheMarketingTechAlert | Social Media Journal | Scoop.it

Intermediate/ Digest...

 

Google+ is about to undergo some changes, as 8-year veteran Vic Gundotra is leaving the company. Replacing Gundotra is David Besbris, Vice President of Engineering at Google, described by some Googlers as as “Vic’s right-hand man.”

 

As Google shifts G+ away from a product and into more of a platform, several sources believe Google images will be one of the primary marketing features to survive the new Google structure.

 

Despite the shuffle of over 1,000 G+ employees who are dispersing across various Google campuses—primarily into mobile and Chrome departments—Besbris’ appointment and Google’s statement suggest something similar to Google+ will likely live on.

 

Lee Odden, CEO at TopRank Online Marketing, says the new Google+ should be approached in the same way all online, digital, and social platforms are approached:

“Like many tools, Google+ is what you make of it. For some that means hangouts and video creation for cross-posting to YouTube will be the most useful. For others, it means being able to share content and send messages directly to curated Circles of target audiences will prove the most useful. SEOs will be Google+ fans as long as Authorship enhances search results with author avatars and links get crawled from Google+ shares to their websites,” Odden said in an email to Kapost.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via iNeoMarketing
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iNeoMarketing's curator insight, April 29, 3:59 PM

"SEOs will be Google+ fans as long as Authorship enhances search results with author avatars and links get crawled from Google+ shares to their websites." Do not abandon Google+ if you are using Authorship.

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LinkedIn Adds One New Member Each Second Of Every Day - Business Insider

LinkedIn Adds One New Member Each Second Of Every Day - Business Insider | Social Media Journal | Scoop.it
Business Insider
LinkedIn Adds One New Member Each Second Of Every Day
Business Insider
LinkedIn is adding more than two new members every second of every day. Its user base is now stands at 300 million plus.
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10 Things I've Learned About #SEO | Search Engine Journal

10 Things I've Learned About #SEO | Search Engine Journal | Social Media Journal | Scoop.it
10 tips for SEO success. How to get your clients' SEO campaigns off to a great start and avoid mistakes and crumbled relationships and problem campaigns.
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How to Use the Power of Hashtags in Your Social Media Marketing - Jeffbullas's Blog

How to Use the Power of Hashtags in Your Social Media Marketing - Jeffbullas's Blog | Social Media Journal | Scoop.it
Twitter, Facebook & Instagram use hashtags. It can increase sharing by 100%. Here are 4 simple tips to use hashtags in your social media marketing (RT @InsuranceCopywr: Get your ultimate guide to using #hashtags with your #socialmediamarketing.
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Mobile Is the Message for Facebook Q2 Earnings

Mobile Is the Message for Facebook Q2 Earnings | Social Media Journal | Scoop.it
“Mobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017.”
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How do I switch between two GMail accounts? - Telegraph.co.uk

How do I switch between two GMail accounts? - Telegraph.co.uk | Social Media Journal | Scoop.it
“Telegraph.co.uk How do I switch between two GMail accounts? Telegraph.co.uk Yes, and you can easily access multiple Gmail accounts but you have to sign out of your account first.”
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was this really that difficult?
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The Top 7 Social Media Marketing Trends Dominating 2014 - Forbes

The Top 7 Social Media Marketing Trends Dominating 2014 - Forbes | Social Media Journal | Scoop.it
“The Top 7 Social Media Marketing Trends Dominating 2014 Forbes Late last year, I made some predictions for social media trends in my article, The Top 7 Social Media Marketing Trends That Will Dominate 2014.”
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Four Questions to Ask Before You Complain on Twitter by @biggreenpen

Four Questions to Ask Before You Complain on Twitter by @biggreenpen | Social Media Journal | Scoop.it
“If you want to get your problem solved rather than just blow off steam, here are four big questions to ask yourself before you complain on Twitter.”
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Local Search Buzz! Google My Business & Local SEO News Digest

Local Search Buzz! Google My Business & Local SEO News Digest | Social Media Journal | Scoop.it
In this issue: Google My Business verification issues, 4 Hot Local Ranking & Local Algo Analysis Tools Compared, Gold Local SEO Nuggets, Tips for Attorney Local SEO and lots more.
Via Linda Buquet :: Catalyst eMarketing
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sounds interesting
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Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More - Business 2 Community

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More - Business 2 Community | Social Media Journal | Scoop.it
Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More Business 2 Community Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More image social If you want people to share it, you must consider the dynamics of each...
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Google+ Hangout: The Queen's Young Leaders Programme Launch – Google+

Google+ Hangout: The Queen's Young Leaders Programme Launch – Google+ | Social Media Journal | Scoop.it
For more information please visit: http://www.queensyoungleaders.com   Join the search to find exceptional young people who deserve a Queen's Young Leaders Award #TheSearchIsOn   Their Royal Highnesses the Duke of Cambridge and Prince Henry of...
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How to Use Tumblr for Business |

Have you used Tumblr as a social marketing platform? This article shows five companies using Tumblr for business to reach a new audience.
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10 Big Brand Facebook Tactics Any Business Can Use | Social Media Examiner

10 Big Brand Facebook Tactics Any Business Can Use | Social Media Examiner | Social Media Journal | Scoop.it

Model your Facebook tactics on the examples of these big brands to create lasting engagement with your fans.

 

Do you have big-brand Facebook page envy?

 

Do you, as a small business owner, want your page to be popular and engaging?

 

It’s easier than you think to emulate what Facebook’s major players do.

 

In this article, I’ll show you how some of the top brands keep their fans coming back, and how you can follow their lead to build an engaging page of your own....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 25, 10:35 PM

Here are several excellent examples of Facebook marketing success. Recommended reading. 9/10 

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How to Target Ads on Twitter and LinkedIn | Social Media Examiner

Are you finding it difficult to generate organic leads with Twitter and LinkedIn? Have you tried paid social media advertising? Twitter and LinkedIn offer opportunities to target leads in a cost-effective way.
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Getting your small business started with Pinterest and Instagram

Getting your small business started with Pinterest and Instagram | Social Media Journal | Scoop.it
This entry is part 3 of 3 in the series Social Media Tips
Use these tips to add Pinterest and Instagram to your social media strategy.
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16 Resources to Generate Leads With Social Media |

16 Resources to Generate Leads With Social Media | | Social Media Journal | Scoop.it
Use these tips and brand examples to increase lead generation from Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest.
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Why Social Media Listening is Important for Businesses

Why Social Media Listening is Important for Businesses | Social Media Journal | Scoop.it
There is little doubt that social media has had a powerful impact on how we do business. From large corporations all the way to entrepreneurs ...
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