Social Media Journal
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Social Media Journal
http://www.therightimage.co.uk | Current thinking on social media and related estates such as PR and brand strategy.
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How to Build a Successful Social Media Marketing Funnel

How to Build a Successful Social Media Marketing Funnel | Social Media Journal | Scoop.it
When it comes to generating conversions through social media, you should be have a customized sales oriented funnel in place.

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marketingIO's curator insight, December 17, 2014 7:45 PM

Plenty of potential holes to poke, but remember the bottom line: attribution. The key metrics in the first two stages are feel-good metrics, and not tied to business metrics. It's about conversions and business metrics: from where did the conversion emanate, and what percentage of the conversions actually close.

Birgit Bauer's curator insight, December 18, 2014 3:11 AM

Interesting Numbers .... 

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5 Steps to Calculate Social Media ROI Using Google Analytics

5 Steps to Calculate Social Media ROI Using Google Analytics | Social Media Journal | Scoop.it
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom line. Here’s how Google Analytics Social Reports can help easily quantify your social media endeavors.
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