Social Media Journal
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Social Media Journal | Current thinking on social media and related estates such as PR and brand strategy.
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Why A Brand Matters - Forbes

Why A Brand Matters - Forbes | Social Media Journal |
In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Coca Cola, Budweiser, Ford, Apple, MetLife.
Ben Hamer's curator insight, March 21, 2013 3:40 AM

This is a strong article because it discusses the importance of brand management which largely includes the brands image to consumers. This included physical traits such as the logo, font, words, design and colours etc but then their is the emotional traits a brand contains, this is what consumers first thoughts are when they see a branded product or hear a brand said aloud. The article uses Volvo as an example by saying people's first thoughts are "Well built, comfortable, Swedish and safety." Another example of this is Apple, when a consumer thinks of Apple words like 'attractive', 'modern', 'flash' and 'state of the art' are often thought of. All in all, a brands goal is to firstly deliver on their promise and also maintain their signature look, personality and attributes which the article likes to call ""me" appeal."

Danielle X's comment, March 21, 2013 7:42 AM
Make sense, brand is very crucial for business, brand is what business stands for. But it is very hard to build a brand, it takes lots of time, money and resources. However, a well-branded product can generate tons of fortune for the business. A good brand has to have its unique image, brand identity, personality etc, and it has to cooperate with right marketing communications and strategies. So a brand does matters!
Mohammed Bin Afif's comment, March 21, 2013 10:45 PM
A good article but I think it fails to describe the importance of the product. For example, coke has a very good brand and reputation yet "new Coke" made sales plummet. Also, people who like Apple are still buying Samsung Galaxy's because of the features and technology. Yes, when a brand works and has positive responses by the market it should be promoted and all marketing should adopt IMC to collectively push the positive attributes of the brand and not confuse the customers with different promises. A business must live up to its brand otherwise the business will suffer, so it can't promote its self as something it is not just to develop its brand.
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8 Great Ways to Strengthen Your Branding on YouTube [INFOGRAPHIC] | Social Media Today

8 Great Ways to Strengthen Your Branding on YouTube [INFOGRAPHIC] | Social Media Today | Social Media Journal |
Branding your messages on YouTube makes them easy to recognize as belonging to you.
The Right Image's insight:

You tube branding defined?

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