LinkedIn has been busy upgrading pieces to its business social network in recent weeks, with updates to its contacts, the release of a new mobile contacts app for iPhone, revamped user profiles, the addition of channels to its news site LinkedIn Today and, most recently, added security via two-step authentication. Now, the company is rolling out improved analytics and a new look for its “Who’s Viewed Your Profile” feature, which tracks the number of times your name has appeared in LinkedIn Search, and how that has changed over time.
LinkedIn has plans to make marketing leads “more quantifiable, and attributable” across the Web and through a company’s own sales channels, and in a year’s time will enable a much deeper view of conversions.
Following LinkedIn's launch last quarter of an all-new SaaS platform Sales Navigator for enterprise (previously, sales prospecting was more of a feature-function) and acquisition of B2B marketing platform Bizo, it started to look like LinkedIn could usurp the dominant claim Salesforce.com has over the contact record and SFA.
Although LinkedIn integrates with the ubiquitous CRM system, Salesforce.com, could LinkedIn itself become a CRM database of record? After all, the company has access to a business user audience of 300 million-plus. In an interview with AdExchanger, [Penry Price, VP of global sales and marketing solutions at LinkedIn] acknowledged LinkedIn wants to do a “better job of lead generation than anywhere else online.”
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.