Social Media Italy
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The Beginners Guide To Google+ | GPlusTuts

The Beginners Guide To Google+ | GPlusTuts | Social Media Italy | Scoop.it

Robin Good: If you have not yet dived into the Google+ universe, here is a curated set of welll-written guides and illustrated tutorials to learn all of the basics.

 

Good stuff.

 

Recommended. 8/10

 

Guide Index: http://gplustuts.com/beginners-guide/ ;

More useful stuff: http://gplustuts.com/  ;


Via Jaana Nyström, Robin Good
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The Complete Google+ SEO Guide

The Complete Google+ SEO Guide | Social Media Italy | Scoop.it

Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.

 

Key sections in this guide include:

 

Google+ Search Facets Google+ Search Results Google+ People and Pages Results Google+ Search Spam Search+ People and Pages Google+ Posts Google +1 Button Google+ Social Snippets Google+ Content Google+ Formatting Google+ Brand Pages Google+ Authorship Google+ Influence Circle Count

Three key takeaways:

 

1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.

The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.

 

2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.

 

3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.

 

It is indeed a must-read. 9/10


Full guide: http://www.blindfiveyearold.com/google-plus-seo  


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New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+

New Data: Pinterest Referring More Traffic Than LinkedIn, Reddit, Google+ | Social Media Italy | Scoop.it

This piece was written by Jason Heath for Socialfresh

 

"The latest Pinterest referral traffic data reveals that Pinterest drives more referral traffic than YouTube, LinkedIn and Google+ combined".

 

That is pretty significant for a social network that most marketers still do not even know exists. And yes, they are still an invite only community.

 

This data does not include EVERY referral source out there on the web. But it does put Pinterest into context compared to other major social sites. And it can give anyone doing business online a good sense of where strong referral opportunities might exist for their business.

 

 

The Highlights of the Data

Here are a few key takeaways from the Shareaholic findings:

 

Selected and curated by maxOZ covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/AssEyf]


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janlgordon's comment, February 5, 2012 4:00 PM
Thanks Michele, this is a great one!
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YouTube Changes: Everything You Need To Know

YouTube Changes: Everything You Need To Know | Social Media Italy | Scoop.it

Aaron Biebert wrote this timely and very helpful piece on his blog 8pmWarrior about all the new changes on Youtube.

 

YouTube announced changes to channels that feature a news feed integrated with Google+, Twitter, and Facebook for videos shared on other platforms.

 

Here's an intro:

 

"I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way".

 

Video changes the game.

 

Here’s why YouTube matters:

 

**YouTube is the #2 search engine in the world (think SEO)It is the largest video-based social network

 

**Google+ is now integrated even closer with YouTube for additional community building (more on the way)

 

**YouTube is simple to use and even offers a free video editing feature Video is perfect for the Attention Era

 

Lots of valuable "how-to" information here.

 

Aaron says:

 

"If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert I'll do my best to answer or point you in the right direction".

 

Selected by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

See full article here: [http://bit.ly/t1lLfd]


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Aaron Biebert's comment, December 5, 2011 4:19 AM
Jan, once again...thank you for sharing my post. You are so helpful and thoughtful. I really appreciate it.

Hopefully it gets folks thinking more about video. Now's the time.
janlgordon's comment, December 5, 2011 9:48 AM
@Aaron Biebert
It's a pleasure to share your articles thank you for always posting quality information and inspiration. Yes, video is a very important part of the media/marketing mix. Would love to chat with you offline soon, let's DM and set something up.