Social Media Italy

Travel photo-sharing site Trippy has rolled out a series of updates to turn the daydreaming platform into a vacation-planning tool.

From The Article: "Google’s search marketing services may be becoming irrelevant due to the rise of social search.

That’s in addition to a failure to recognize that Google+ cannot be the sole solution to social search with an always increasing number of web properties.

Info-Tech Research Group expects that Google, which held 90% of the search market in 2010, will only hold 30% in 2013, due to the rising impact of social search".

Read More: http://www.techvibes.com/blog/google-becoming-irrelevant-social-search-to-own-70-of-searching-by-2013-2012-05-25

Robin Good: FlashIssue is a web app which allows you to easily assemble a professional-looking newsletter, by bringing together your best content as well as any article available online.

FlashIssue can read your site RSS feed or for that matter any RSS feed you provide it with and you can pick and select from the stream of items in the feed the ones you want to include in your newsletter.

Not only.

You can search for any topic via an integrated Google Search or provide the URL of a specific web page you want to integrate.

Once done, you can personalize the newsletter with your banner, text introduction and footer and then send it to all of your contacts in Gmail, or to your subscribers lists inside MailChimp, ConstantContact and other mail delivery services.

N.B.: A Google Chrome plugin also allows you to easily clip and grab any content directly from any web page and easily integrate it inside your curated newsletter.

See how it works: http://www.flashissue.com/gmail-newsletters/ ;

Read more about it: http://www.flashissue.com/curated-newsletters-flashissue-launches-for-mailchimp-gmail ;

Chrome plugin: http://www.flashissue.com/gmail-newsletters/ ;

Try it out: http://www.flashissue.com/   ;

Excerpted from article:

"Timeline presents brand-new challenges (and opportunities!) for staying top-of-mind.

Since page admins can no longer designate a default landing tab (also referred to as the “default welcome tab”), businesses need to get more creative and use custom apps to direct Facebook page visitors to take action.

One way to make up for the loss of engagement with a default landing tab is to drive visitors to your custom apps instead. Custom apps are prime real estate when optimized.

To get the most out of this real estate, you need to create a custom app strategy for your page.

Here’s a simple 3-step action plan to help you get momentum quickly with your new Timeline layout:

#1: Define Your Custom App Strategy:

Do you want to create lead generation opportunities? Or create a welcome page? Or perhaps you want to turn your app into a mini-storefront? There are endless strategies for your custom apps.

- Video within custom apps is a smart strategy to connect with your fans on a more personal level.

- Another custom app strategy is to use them to display your best content.

- Another useful strategy for custom apps is to create an e-commerce opportunity.

#2: Use a Third-Party Tool to Create Your Custom App:

The good news is that you have many third-party tool options. Some options are free, others charge a fee.

For some of my custom apps, I’ve used Lujure.

#3: Promote and Drive Traffic to Your Custom App:

To grab your fans’ attention, make sure to use strong calls to action in both the custom app name and the app thumbnail image. The thumbnail image specs are 111 x 74 pixels.

Quick Tip! Here’s a free tool (http://www.timelineimagetool.com/) that will help you create your custom app thumbnails without ever having to hire a designer...."

Read full article: http://j.mp/KmKVPn