Quaker Oats is putting mobile at the center of its latest initiative that aims to drive brand awareness and engage consumers on a deeper level.
The company is running the mobile ad campaign within Us Magazine’s mobile site. Quaker has used mobile in the past to interact with new and existing consumers.
“Organic marketing is infinitely more powerful than B2C marketing,” said Shuli Lowy, marketing director at Ping Mobile, Beverly Hills, CA. “It’s a function of bias, trust, and personalization.
Via Russ Merz, Ph.D.