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Rescooped by Vicki Walden from Integrated Brand Communications
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Quaker Oats relies on mobile to build brand awareness - Mobile Marketer - Advertising

Quaker Oats relies on mobile to build brand awareness - Mobile Marketer - Advertising | Social Media - Intro | Scoop.it

Quaker Oats is putting mobile at the center of its latest initiative that aims to drive brand awareness and engage consumers on a deeper level.

The company is running the mobile ad campaign within Us Magazine’s mobile site. Quaker has used mobile in the past to interact with new and existing consumers. 

 

“Organic marketing is infinitely more powerful than B2C marketing,” said Shuli Lowy, marketing director at Ping Mobile, Beverly Hills, CA. “It’s a function of bias, trust, and personalization.


Via Russ Merz, Ph.D.
Vicki Walden's insight:

Mobile is a very important part of marketing today.  Companies must learn about mobile marketing and embrace it.

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CIO leadership in post-transaction relationships: IT's role in ... - PwC

CIO leadership in post-transaction relationships: IT's role in ... - PwC | Social Media - Intro | Scoop.it
CIO leadership in post-transaction relationships: IT's role in customer engagement. By evolving IT to focus on the end customer, CIOs have the opportunity to be key partners in helping their businesses break new ground.
Vicki Walden's insight:

Very important to remeber there is still work to do after the sale.

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