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Rescooped by Rose Marie DeSousa from Social Media Butterflies
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New insights on the future of search, privacy and the inevitability of social media

New insights on the future of search, privacy and the inevitability of social media | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
A top Microsoft executive shares his vision of a world without screens, search that surrounds us, and the looming crisis in skills development.

Via Robin Martin
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Measuring Social Media, How to Determine Your ROI | Social Media Examiner

Measuring Social Media, How to Determine Your ROI | Social Media Examiner | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Social media marketing podcast 26: In this episode Nichole Kelly shares what the most important steps that all marketers should take when thinking about social ROI.
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Great Examples of How Content Curation Tools Can Be Effectively Used In Education

Great Examples of How Content Curation Tools Can Be Effectively Used In Education | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it

Via Robin Good
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Ivo Nový's curator insight, August 19, 1:22 AM

What is content Curation? Great explanation and very interesting interview with Robin Good on curation.

John Gougoulis's curator insight, August 19, 6:34 AM

An absolutely significant skill in any research or investigation, for educators and learners in the digital age - the curation of content- with a clear focus or question in mind, the capacity to target a search field, sift through, reflect on and make decisions about the most suitable resource or evidence to use. What a great learning experience.

N Kaspar's curator insight, Today, 12:33 PM

Intriguing idea.

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Infographic: 2014 Social Media Trends

Infographic: 2014 Social Media Trends | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Marketers use myriad social networks. It's hard to keep up with best practices...unless you have the Social Media Trends 2014 infographic.
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How to Use Facebook Gated Campaigns for Leads and to Grow Your List |

How to Use Facebook Gated Campaigns for Leads and to Grow Your List | | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Do you want to grow your list, get better feedback or increase user-generated content? This article shows how to collect data with Facebook gated campaigns.
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Les tout derniers chiffres clés des réseaux sociaux - Juin 2014 - #Arobasenet

Les tout derniers chiffres clés des réseaux sociaux - Juin 2014 - #Arobasenet | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Il est parfois intéressant pour un Marketeur de savoir les principaux chiffres des réseaux sociaux afin de pouvoir comparer leurs audiences globales.
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Linkedin lance "The Dynamic Duo" pour affiner votre marketing ! - Remarqbl

Linkedin lance "The Dynamic Duo" pour affiner votre marketing ! - Remarqbl | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Linkedin lance son "Dynamic Duo" deux nouvelles fonctionnalités qui vont révolutionner votre manière de faire du marketing sur ce réseau social. Explications en images.
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Looking Ahead: The Future of the Internet

Looking Ahead: The Future of the Internet | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
What will the internet look like in the near future, 20 years, 100 years? We explore the possibilities in this illustration.

Via Lauren Moss
Rose Marie DeSousa's insight:

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Jim Doyle's curator insight, August 17, 6:37 AM

The Future of the Internet

Idris Grant's curator insight, August 25, 3:31 PM

With all the talk of "The Internet of Things," and the rapid advances we're seeing with all-things web, smart devices and hyper-connected world, we found this Infographic goes a long way to tell the story.

Edgar Mata's curator insight, September 1, 10:10 PM

¿Cómo será la internet dentro de 20 años?

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Pourquoi et comment promouvoir un contenu sur Linkedin

Pourquoi et comment promouvoir un contenu sur Linkedin | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Si votre blog s'adresse à des cibles B2B, promouvoir vos contenus sur Linkedin peut être une opportunité à saisir pour toucher une audience plus large et très ciblée. Voici la démarche à suivre !
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Social Media Engagement is Not a Strategy

Social Media Engagement is Not a Strategy | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
 
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.
Source: www.slideshare.net

Mark Schaefer has a great point: we often confuse the means with the end.

In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead - as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.

So how can you convert your social media activity to make it count towards your goals?

One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business. Continue reading →
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Réseaux sociaux : remettre de l'humain dans la relation client

Réseaux sociaux : remettre de l'humain dans la relation client | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
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How to Generate Leads with Social Media [INFOGRAPHIC]

How to Generate Leads with Social Media [INFOGRAPHIC] | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
This infographic features an 8-step social media strategy to generate high quality leads.
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The Ultimate Cheat Sheet for Mastering LinkedIn

The Ultimate Cheat Sheet for Mastering LinkedIn | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Learn how to use LinkedIn for personal networking and marketing with this ultimate cheat sheet of tips.
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Faire du marketing sur les réseaux sociaux « généralistes » - Les Échos

Les Échos Faire du marketing sur les réseaux sociaux « généralistes » Les Échos Dans leur ouvrage « Faire du marketing sur les réseaux sociaux », Mélanie Hossler, Olivier Murat et Alexandre Jouanne proposent 12 modules pour construire une stratégie...
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Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Check out Facebook's latest News Feed algorithm update that cracks down on photos with URLs and click-bait headlines.
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Curation: Creatively Filtering Content

Curation: Creatively Filtering Content | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
We are living in an era of information overload.  So much content is shared online that curation is needed as a way to get value out of the information flood. Content curation is the process of shi...
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46 Hidden Tips and Tricks to Use Google Search Like a Boss

46 Hidden Tips and Tricks to Use Google Search Like a Boss | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
How often do you use Google to find something on the internet? If like a lot of people you use Google every day you’ll be astounded by the number of hidden tips and tricks their search facility off...
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Google met en place un bouton pour se désabonner des newsletters sur Gmail

Google met en place un bouton pour se désabonner des newsletters sur Gmail | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
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How to Use Facebook Ads for Content Marketing: The Ultimate Guide

How to Use Facebook Ads for Content Marketing: The Ultimate Guide | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Paid advertising is becoming one of the most cost-effective ways to get your online content in front of your targeted audience. Paid advertising strategies can increase readership, generate leads a...
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Rescooped by Rose Marie DeSousa from Réseaux Sociaux - Social Networking
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Comment sécuriser les comptes de vos réseaux sociaux

Comment sécuriser les comptes de vos réseaux sociaux | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Véritable outil de communication pour les entreprises, les réseaux sociaux sont vulnérables, il est important de sécuriser leur accès aux pirates.

Via Arobasenet, Next2u
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7 outils de marketing automation pour les petites entreprises - Ludis Media

7 outils de marketing automation pour les petites entreprises - Ludis Media | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Qui a dit que le marketing automation était pour les riches? Cap sur 7 outils de marketing automation adaptés aux besoins des petites entreprises.
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How to Use LinkedIn Publisher to Get More Visibility |

How to Use LinkedIn Publisher to Get More Visibility | | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Do you want more visibility on LinkedIn? This article shares the best practices for publishing your posts to LinkedIn Publisher for more visibility.
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Kill the Drudgery of Social Media with IFTTT

Kill the Drudgery of Social Media with IFTTT | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
You know what’s a huge time-suck? Social media drudgery. You know, the tedious and repetitive tasks that are part of every social media manager’s job. You have way more to offer the world than copy/pasting content from social media sites into spreadsheets. You have creative ideas that the world needs! IFTTT helps you spend more time on that good stuff, and less time on the drudgery.
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Service à la clientèle sur les réseaux sociaux : encore du chemin à parcourir | Triplex, le blogue techno de Radio-Canada | Radio-Canada.ca

Service à la clientèle sur les réseaux sociaux : encore du chemin à parcourir | Triplex, le blogue techno de Radio-Canada | Radio-Canada.ca | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
TRIPLEX, le blogue techno sur radio-canada.ca.
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Comment Facebook contrôle-t-il votre fil d’actualité? - Fédération professionnelle des journalistes du Québec

Comment Facebook contrôle-t-il votre fil d’actualité? - Fédération professionnelle des journalistes du Québec | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Le réseau social Facebook a créé un tollé en révélant l’existence d’une étude durant laquelle les fils d’actualité de près de 700 000 utilisateurs ont été
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Quelle stratégie d'entreprise sur les médias sociaux ?

Quelle stratégie d'entreprise sur les médias sociaux ? | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Aujourd’hui, Les médias sociaux sont très diversifiés et exercent une grande influence sur notre vie privée. Désormais, Les entreprises ont commencé à profiter de la réussite des médias sociaux afin d’optimiser leurs réputations et résultats, mais quelle stratégie d'entreprise sur les médias sociaux ?
Rose Marie DeSousa's insight:

Quelques raisons pour quoi les gestionnaires disent ne pas obtenir de résultats.

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Pinterest Joins Facebook, Twitter in Battle for Small Business Advertisers

Pinterest Joins Facebook, Twitter in Battle for Small Business Advertisers | SOCIAL MEDIA INTERACTION (bilingual) | Scoop.it
Pinterest is expanding its first major ad offering, Promoted Pins, to all businesses in hopes of capturing ad dollars from small and medium size businesses.
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