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Rescooped by Casey Keppel-Compton from Social Media Monitoring Tools And Solutions
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Social Media Analytics: Sentiment Analysis

Social Media Analytics: Sentiment Analysis | Social Media Inspiration | Scoop.it

" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand".


Read more at http://www.business2community.com/social-media/social-media-analytics-sentiment-analysis-0537934


Via Antonino Militello
Casey Keppel-Compton's insight:

Small business have small budget but they want value! Selling professional social media into clients that want results quickly is a challenge. You need great metrics and you will need different approaches

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María Dolores Díaz Noguera's curator insight, August 26, 2013 3:46 AM

Analizar los sentimientos es importante.

Edward Phiri's comment, August 28, 2013 4:30 AM
Excellent relevant type of monitoring and evaluation tool
Francisco Pontes Estevan's comment, August 28, 2013 4:36 AM
Si que lo es y ademas muy funcional.
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Rescooped by Casey Keppel-Compton from Startups & Business Develpoment
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10 Small Business Management Books to Read This Year

10 Small Business Management Books to Read This Year | Social Media Inspiration | Scoop.it

Via Daniel Watson, Ritesh Sanghani
Casey Keppel-Compton's insight:

Always good to keep learning

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Marcellus Maxximus's curator insight, January 6, 10:10 AM

This is a good read, its helpful in the way that it gave me other things I can read on Business Management. And I would like to manage a business when I am done with all my schooling. 

Tooliers's curator insight, January 10, 6:38 AM

@smallbiztrends.com

Emeric Nectoux's curator insight, January 11, 9:21 PM

A bunch of book to add to your library to be read later on this year...

Rescooped by Casey Keppel-Compton from Social Media Monitoring Tools And Solutions
Scoop.it!

Social Media Analytics: Sentiment Analysis

Social Media Analytics: Sentiment Analysis | Social Media Inspiration | Scoop.it

" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand".


Read more at http://www.business2community.com/social-media/social-media-analytics-sentiment-analysis-0537934


Via Antonino Militello
Casey Keppel-Compton's insight:

Small business have small budget but they want value! Selling professional social media into clients that want results quickly is a challenge. You need great metrics and you will need different approaches

more...
María Dolores Díaz Noguera's curator insight, August 26, 2013 3:46 AM

Analizar los sentimientos es importante.

Edward Phiri's comment, August 28, 2013 4:30 AM
Excellent relevant type of monitoring and evaluation tool
Francisco Pontes Estevan's comment, August 28, 2013 4:36 AM
Si que lo es y ademas muy funcional.