Facebook has managed to gather a wide following with more than a billion active users. It revolutionized how people socialized and made the internet the new way friends and family can connect and express their feelings through posting text, images, and videos. Users have become too attached to Facebook and with the advancement in the mobile phone technology, more and more people are accessing this platform using their phones. All this information is important to your business because you need customers and most of your customers are on Facebook. So, does Facebook marketing work?
Marketing is about recognizing trends and the ability to capitalize on that information. Does Facebook marketing work? That is more about your marketing strategy, than Facebook's What is important is your ability to tap into Facebook's subscribers.
What’s the difference between disruptive tech and that of emergent or innovative technology?
...Instead of reacting to technology trends at departmental levels, some progressive, brave and tireless strategists (aka change agents) are investing in a more comprehensive campaign of digital transformation.
The goal is to invest in informed models that help businesses recognize opportunities, overcome challenges, and make decisions to stay in step, if not ahead of digital customers. Digital transformation is in fact, the next big thing in customer experience and ultimately how business is done....
It turns out social media may be even more influential than we have imagined, just not in the way many of us have envisioned. Let's take a look in these 3 scientific studies that prove social media has a real effect on sales.
The waves of social media are unpredictable. One moment things are quiet, in another moment things get so hectic, you have to shut it off. Then there are times you are taken like a rip current into th...
Google has dominated search, but Microsoft has a real opportunity to influence searcher behavior and Bing adoption through the integration of Bing search through its vast network of assets. Here's what it would take for Bing to surpass Google.
Hymn and a prayer to the Social Media News Stream god. Blessed be "great one" thy power is great. How do I please thee great one. How do I gain favor so all of thine followers can view my page. I hung...
Customer service is the most important relationship between consumer and business. Social Media provides a balanced medium as the consumer and business share equal footing. This is why net neutrality is such a hot button issue.
Twitter is growing on a daily basis and people are trying to figure out strategies that work in terms of marketing and exposure. It is easy to reach people on Twitter, because people can reach customers directly. If that isn’t enough, you can easily campaign to get more followers. Forbes recently discussed how the most successful for of marketing on Twitter is starting conversations with people. Branding has become less about telling people what to do, such as buying products and clicking on links, and more about creating genuine relationships through honest conversations.
This is the kind of stuff that hurts the industry, but there is a market out there for it. Games and scams are part and parcel of any commercial venture. The good and honest people who love social media must insure that this behavior does not get out of hand.
By Darius Douglass We use social media for a reason. We don't need social media to find, read and comprehend an article, but it can be made easier to search for one. We don't need social media to watc...
"People are more likely to trust a recommendation from a friend or a family member than by a search engine. This means that if the search engines aren’t embracing social media, they are going to lose out big time.
With this, Google integrated social media into their core search algorithm and in 2010, the famous Matt Cutts announced that Google is using “social signals” in their search algorithm, and they have been doing this for a while. Social signals play an important part in increasing website traffic and to obtain organic rankings and have been doing so for a while, but many are only starting to realize this now.
What does this mean? It means that SEO has evolved once again and is now working hand in hand with social media".