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The hurdles to truly "social" video experiences

The hurdles to truly "social" video experiences | Social media insider | Scoop.it
The use of videos on the web is exploding. What would happen if it could be a truly social experience?
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Social media insider
Weekly social media round-up with a taste for travel
Curated by Mat Loup
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Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business - Brian Solis

Employees are as or More Important Than Customers: Why Ignoring Employee Engagement Hurts Business - Brian Solis | Social media insider | Scoop.it
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Pinterest Finally Lets You Move Multiple Pins Across Boards

Pinterest Finally Lets You Move Multiple Pins Across Boards | Social media insider | Scoop.it

When you start pinning every single photo you like on the internet onto Pinterest, things can get a little messy. Users have long requested the ability to move multiple pins…


Via Pedro Da Silva, massimo facchinetti
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Predicting 2015′s top digital trends: infographic

Predicting 2015′s top digital trends: infographic | Social media insider | Scoop.it
From beacons to branded content, here's an analysis of the digital trends that are top of mind going into the New Year.
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23 Amazing Reasons This Radio Programme Will Change Your Life - BBC Radio 4

23 Amazing Reasons This Radio Programme Will Change Your Life - BBC Radio 4 | Social media insider | Scoop.it
Inside the digital news outlets that are reinventing journalism for the social media age.
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Infographic: The Content Marketing Hierarchy of Needs

Infographic: The Content Marketing Hierarchy of Needs | Social media insider | Scoop.it
Inspired by Maslow's hierarchy of needs, we decided to make the content marketing hierarchy of needs for the latest edition of our print magazine, Contently Quarterly. If you're in the same game we are, we hope you can relate.
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This Brand-Creator Partnership Is How Snapchat's CEO Should Have Tried To Make Money

This Brand-Creator Partnership Is How Snapchat's CEO Should Have Tried To Make Money | Social media insider | Scoop.it
Snapchat has given forward-thinking creators and marketers off-the-charts engagement. By embracing ads, that's about to end.
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What Makes A Viral Hit?

What Makes A Viral Hit? | Social media insider | Scoop.it
We don’t need to tap into mysterious powers of influence to make an idea spread.  In reality, what’s essential is a good story and a density of social relationships.
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How Meagan Cignoli Became the Queen of Branded Vines

How Meagan Cignoli Became the Queen of Branded Vines | Social media insider | Scoop.it
How do you go from freelance photographer to the founder of a fast-growing creative agency in less than two years? For Meagan Cignoli, the secret was when she discovered Vine in early 2013.
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How to Improve Your Brand Impact Through Color

How to Improve Your Brand Impact Through Color | Social media insider | Scoop.it
Branding and color are inextricably linked. Once you know the emotions you want to inspire in your target audience, then you can select the colors that will enable you to achieve this.
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Influencer Outreach – 5 Ways to Fail

Influencer Outreach – 5 Ways to Fail | Social media insider | Scoop.it
Content Marketing has dominated much of the conversation about marketing in the past 2 years and the popularity of influencer marketing is also on the rise.
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The Best Branded Content of 2014

The Best Branded Content of 2014 | Social media insider | Scoop.it
That's right—it's time for my picks of the best branded content of 2014. It's kind of like Cannes, except instead of a gold lion, you get a picture of our soccer team with Drake.
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Top 25 viral Tumblr blogs of 2014

Top 25 viral Tumblr blogs of 2014 | Social media insider | Scoop.it
Tumblr in 2014 was full of art, social activism and many, many gifs of Taylor Swift.

Via Steven Krohn
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A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism | Social media insider | Scoop.it
So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a
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Four ways marketing platforms can help brands avoid social media fails

Four ways marketing platforms can help brands avoid social media fails | Social media insider | Scoop.it
How can CMSs protect brands from themselves?
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America should be more like Disneyland | Al Jazeera America

America should be more like Disneyland | Al Jazeera America | Social media insider | Scoop.it
The country needs Walt Disney’s optimism and investment in infrastructure and human happiness
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Marriott to create YouTube show, partner with SnapChat in new marketing effort

Marriott to create YouTube show, partner with SnapChat in new marketing effort | Social media insider | Scoop.it
The Bethesda-based hotel company is hoping digital programming will help attract younger travelers.
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Complete Guide to Customer Psychology – Chapter 1

Complete Guide to Customer Psychology – Chapter 1 | Social media insider | Scoop.it

Flash forward to today. Consumers are wiser than ever. They’re still bombarded with aggressive marketing messaging, but they are empowered with anti-spam and ad blocker tools to keep the BS to a minimum.

 

It’s safe to say that the days of shady, aggressive marketing are over and done. For good. Hammer the nail in the coffin, and don’t look twice.

 

More so than ever before, marketing today is about consumer empowerment. This chapter explains why....


Via Jeff Domansky
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Jeff Domansky's curator insight, December 11, 11:04 AM

Must-read social marketing guide from Neil Patel. Recommended reading. 9/10

Cherry Adam's curator insight, December 12, 5:16 AM

Brand connection and relevant content drive everything else. Always listen to your customers.

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How the Victorians invented futurism – Iwan Morus – Aeon

How the Victorians invented futurism – Iwan Morus – Aeon | Social media insider | Scoop.it
Social progress, high-speed transport and electricity everywhere – how the Victorians invented the future
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