Inspired by Maslow's hierarchy of needs, we decided to make the content marketing hierarchy of needs for the latest edition of our print magazine, Contently Quarterly. If you're in the same game we are, we hope you can relate.
Flash forward to today. Consumers are wiser than ever. They’re still bombarded with aggressive marketing messaging, but they are empowered with anti-spam and ad blocker tools to keep the BS to a minimum.
It’s safe to say that the days of shady, aggressive marketing are over and done. For good. Hammer the nail in the coffin, and don’t look twice.
More so than ever before, marketing today is about consumer empowerment. This chapter explains why....